Combining online search for user demand points through public service activities to promote the site

Source: Internet
Author: User

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Last weekend, I went to the car with my friends and didn't buy it, but I had two impressive harvests. Every day in the face of the network, every day is said to promote, the life of advertising, line up and down activities are more concerned about, maybe this is commonly known as the "Occupational disease" bar, of course, I am not so serious, just want to learn from the lessons.

Prices have soared in the market, but the house is still in short supply, and many people are still waiting in line to buy a house, the hard demand is too big, the price of oil is rising, the car's additional costs are increasing, but the number of people who buy the car remains the same. Weekend to see the car only to find that the original purchase is also need to wait to lift the car, this is the inevitable outcome of economic development. Say back to the two of the harvest, to provide users with the real needs of products, the form of public goods to do their own brand promotion.

1 provide users with the necessary product information

I was impressed by the weekend of cars, one of the salespeople in a branded car. He said that the car is not in stock, how to offer. When the product is in short supply, the price can not be discounted. If you have the product and information that the consumer needs, you get the initiative. Many of the online webmaster often think, how to provide users with the necessary information, must be obtained from the market analysis. Cars are becoming more and more necessary for people's lives, so the auto market is getting more and more lively.

For personal webmaster, how to analyze the user's demand point? If there is an increase in demand for automotive products from offline people, the demand for car information is naturally high. Auto and Pacific cars, they have seen this market already, have done very well, and become the industry leader. Analysis of the future market changes, to provide users with the required information, this is a mining user needs, the webmaster can choose from this point of view of the user.

2 promote their products with the help of the public

The car was just bumping into a tea party organized by a B-branded car 4S store, preparing some refreshments for consumers, and inviting a senior professor in the automotive industry to share information about the vehicle. For car consumers, because the products need to buy is a large household expenditure of consumer goods, the choice of time must be more cautious, but also compare the same price level of other brands, the final selection of a relatively high cost-performance. At this time the consumer is constantly rocking, unable to determine the final order of which brand car. If there is a car analyst at this time, the side of the analysis to guide the selection of cost-effective cars, consumers will inevitably have a tendency to determine the car purchased.

The brand's 4S store invited the analyst to teach users how to choose the car, analysis and comparison of different brands of automotive characteristics, from the automotive safety, structural, comfort and other aspects of teaching consumers how to choose the car, of course, finally always changed a turn, tell everyone in fact this brand of cars is a good choice. Although there is no direct consumer to buy B brand cars, but has been in the minds of consumers, perhaps after the tea Party, there are a lot of consumers on the scene to order B brand cars bar.

Webmaster often think how to promote their own website, only from the promotion itself is also difficult to produce direct effect, if through an activity indirectly show their brand may have unexpected effects. Alibaba tomorrow net business competition as a public welfare e-commerce popularization competition, in the university student group quickly assembled the pursuer, for outstanding good at network and E-commerce students to provide a platform, virtually establish Alibaba's brand image. Webmaster in the network promotion, especially the local website, may wish to try to promote their own website from the service user's commonweal activity, thus absorbs the website the loyal user.

The Internet and traditional industries are not separate, more and more traditional industries began to look for opportunities on the Internet, of course, more and more network enterprises also began to go offline with the traditional media cooperation, achieve a total win. Personal webmaster In the operation of the online platform, also do not ignore the offline observation, in order to get better line up and down the combination of patterns, thereby developing the website.

Of course, theory is far easier than practice, the above theory is only through the offline activities summed up, the specific use of online promotion also need more efforts, if you happen to be in the business of local or industry sites, may wish to try, but also welcome to Dream River Blog Www.imengjiang.com Share your practical achievements, progress together. (Wen/Meng Jiang)

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