Come on, msn!.

Absrtact: More than 10 years, MSN to white-collar users online life or provide a lot of convenience, a lot of memories. Now, a used more than 10 years of Dongdong said no, or a little frustrated. Finally, silently said: "No, msn!." When Microsoft announces that it will

"More than 10 years, MSN to white-collar users online life or provide a lot of convenience, a lot of memories." Now, a used more than 10 years of Dongdong said no, or a little frustrated. Finally, silently say: "No, msn!".

When Microsoft announced that it was about to stop MSN services (only in China), an internet commentator wrote a commemorative article that ended with a phrase like: "More than 10 years, MSN to white-collar users online life or provide a lot of convenience, a lot of memories." Now, a used more than 10 years of Dongdong said no, or a little frustrated. Finally, silently said: "No, msn!"

This passage is still very some emotional color, causing more people's resonance. The 1999 release of the Instant Messaging tool, after a decade, the formation of a "white-collar user-oriented" brand image. So many business people will have their cards printed on their MSN account, but will not leave the QQ number. Relatively speaking, people more agree with MSN for Workplace social networking, and QQ is a bit private (even some people think that QQ relatively low-end). December 2006, a strong earthquake in the South China Sea caused many international submarine cable interruption, affecting the MSN service, so the Chinese first-tier city white-collar workers feel nothing to do. Our reliance on MSN shows.

When a technology tool penetrates into our work and life, so that our actions are largely based on the use of this tool, this in itself forms a culture. MSN represents is a kind of workplace culture, and in this cultural concept of the shrouded, QQ is not so not professional, then low-end, it is not important.

But this so-called culture, rooted in the business, which is a very important feature of modern society: culture is actually money-driven. More importantly, it seems that people are so dependent and immersed in this culture, it is just an illusion. Because when the tool itself is abandoned for commercial reasons, the transfer of people is so fast and not awkward. People will quickly accept a kind of, also will quickly abandon a kind of, it is the Xing also Bo, its death also suddenly.

There is a lot of people in the beginning of the obsession but today has been very few people mention the network services called chat rooms, this is a "network of archaeological Objects" things. When I was running a financial forum in 2000, forum users were so passionate about chat rooms. Set up on this service, suddenly attracted users of the pursuit. Once upon a time, all the portals have chat room services, people like weaving, a lot more earlier than the meaning of the teahouse.

However, as more communication and business models of network services emerged, the chat room gradually decline. Finally, when QQ chat room This may be the largest chat room is closed (the news, in public opinion, can be said to be placid), chat room as a culture, basically has disappeared.

But not all Web services depend entirely on commercial power. A representative is a typical blog. When China has the peak of 100 million blogs, blogging is certainly a culture, and it is the so-called mainstream. But as the blog service provider to the business model and not after the blog began to slowly fade out of the public view, especially the microblogging of this fast service, the blog is almost a fatal blow.

As a major culture, blog, although no longer exist, is still a minority culture. Part of the reason is that the portal, although not the independent business model of the blog, but can rely on the content of the blog as a content support, but also free. Another reason is the existence of an independent blogging site. Some people write blogs that do not require a business model, a purely personal hobby, so long as there is a construction program that can be tampered with, its blog can continue. But in any case, the first Chinese blog annual meeting of the popular, and later the sixth session of the struggling, is a sharp contrast.

The end of MSN, there is its own subjective reasons, such as mismanagement, but also has an objective reason, that the mobile Internet tide has come. As the successor to MSN, another instant messenger Skype may do better on the move than MSN because it is better than the performance on "call". Microsoft spent 8.5 billion of billions of dollars in cash last year to bring Skype into the bag, and it was impossible to sit back and have two instant messaging tools. It is almost inevitable to concentrate resources on services that have greater advantages and better prospects. And the business of this turn, it will inevitably lead to user use level of the shift, the so-called dependence, the so-called cultural, in front of money, is so fragile.

Frankfurt School has made a penetrating critique of the so-called popular culture based on business. In fact, today's cultural industry has stripped away its tender veil, the core of which is still a money word. The implication is that, in the power of business, the critic itself is in decline. The last flag of the Frankfurt School, the German scholar Habermas, is over 80, and this insightful school will eventually disappear into the public eye.