Comment: Does the TV still exist in 5 years?

It times reporter Jun Junhui has just ended the Shanghai Television Festival, Shanghai Film Festival, the most famous places, no longer the premiere of the major films, but the network video site launch. In the music network announced the purchase of "the Army" "Dad married to" and "money more to get married" and other TV dramas online copyright press conference, Ling, Xiaoran, Zengziccio, tingting, such as more than 10 stars on the scene, Sohu Video is directly involved in film and television production, please come to ye, Yellow Bohai, Li Guangjie, Wang Xuebing, Wuxiubo, MO, Huang and other 7 popular male stars, and Nokia, the Chinese film group together to create China's first new media commercial blockbuster-"7 film", the Conference on the Starlight, fans screaming repeatedly. Tudou's grassroots movie "Fearless" won the best Comedy award at the first Mobile Film festival.　　Playing "Not bad money" under the banner of the major video sites, really let the traditional television filmmakers experience A, what is called Sunrise industry. In the early years, the TV station did not put the video site in the eye, piracy, TV viewing effect is poor, advertising revenue is only the point of the TV station finger gap "leftovers" just, now the situation is not the same, video site has become a "big buy", lavish, hot TV prices soar to each episode of 500,000 yuan to 600,000 yuan,　　Hunan TV's annual drama-"also bead Princess" of the transaction price is reached 30 million yuan, this price has been close to the major TV station purchase price. To pay a large price is naturally due to a large income. In the past two years, the video site's advertising market is red, only in the first quarter of 2011, the network video industry revenue scale reached 661 million yuan, compared to the same period last year, 314 million yuan, growth of more than 100%. Although compared to CCTV and other traditional media carriers, still far apart, but the rapid increase is enough to arouse the vigilance of traditional television stations. The bigger crisis comes from talent.　　In the "7 film" conference, the original Phoenix satellite TV Chinese platform for the emergence of Long Chun, enough to let the hearts of colleagues, pull out cool.　　One of the more worrying data is that CCTV market Research center released the latest research data show that 2010 China's television viewers watched TV play for 32 minutes, and online viewers to watch the TV series per capita has reached 3.5 episodes, video sites show amazing user stickiness and development prospects. Video website's booming, once let a satellite TV Personage admits, the colleague all is discussing, "again in 5 years TV station still exist?" Although it is a bit unfounded, the impact of the new media on the traditional media is evident.　　But for the lively video industry, not be capital control of the traditional television station is also their envy of the object, no one behind the "whip" to drive the TV station, otherwise, the same question is: 5 years later, who will still exist? This film, TV Festival, from "Play content" to "spell capital", Youku, potatoes, Sohu Video, music, pps and other video sites appear to be "bitter". But the homogenization of content is also their biggest challenge. A sad fact is that because of the costToo high, to win the right to broadcast video sites have to reduce their financial pressure through distribution, and this led to the consequences is that the previous period of time popular "Home Temptation", the major sites can see Ling that "nasty little face", and these days "home, n times side" is really become "N home broadcast." However, once the user on which video site to watch video, there is no special loyalty, the large price of the TV play can help the site to earn back advertising fees?　　There is no traditional TV network deep stock of video sites, once squeezed out of the first echelon, lost the trust of their capital, in the higher the high copyright threshold before, whether there is a way to go? Behind the scenes, video sites are apparently trying to find a better way to survive. Cool six of the layoffs, showing that it automatically withdrew from the copyright contest, the media is its next goal; Although the potato is also in the copyright, but with China Mobile G-G-Pat, through the mobile Internet platform, trial on-demand billing mode, explore the new profit model outside the advertising; the rich and the Sohu video has taken the overseas route, In many sites are due to piracy in the name of the "European and American theater", with a U.S. drama "Life Big Bang" attracted a large number of white-collar viewers, PPS is playing a social network, rely on "entertainment circle" to increase user stickiness ...　　It is hard to say whether these ways can make the site in the next 5 years to create their own characteristics of the brand, but if not immediately to resolve, perhaps in less than 5 years, there will be a Web site in the huge copyright and bandwidth pressure collapse. In fact, in the final analysis, whether the traditional television stations, or noisy video sites, in the new media increasingly occupy people's lives today, are facing the audience at any time "vote by foot" risk. If there is no time to strain, 5 years later, who still exists, or who will live better, it is really difficult to say.