Comment: Internet marketing is not a website

Wen/Tan Tao A child grew up with a friend, he is a little bit small, but the ability to get rich is far bigger than me. He started his own company early as a boss, and I worked in his company for nearly two years.　　His company is to do disinfection equipment, has now achieved annual sales of tens of millions of yuan level. We haven't contacted each other for a long time. But a few days ago he suddenly called to find me, apart from, and ask for a while, and then formally about me, and then take their company one should be middle-level colleagues, first went to a tea house to drink Kung Fu, and then went to the river side of the boat to eat fish.　　Throughout the process, we have revolved around the topic of how companies like them should do online marketing. We are in the tea-way to chat, we have said a lot. For my friend, he felt that the Internet has developed rapidly over the past few years, the network of celebrities, if they also use the network to promote their brand, estimated brand value will rise quickly.　　Moreover, they also hope that through the network can sell products or sell services, because the traditional market competition is very fierce, marketing costs are very high, but the scale seems to be a bottleneck, it is difficult to break through, so he wanted to use the power of the network to break through.　　My general afternoon thinking is a little unclear, so although said a lot, my friend seems to have been nodding, in fact, I do not know whether I have to make myself clear, said understand, said the whole. Home at night, I think, do not mislead others, it is a big sin, so the idea of their own, write out, but also to their own and each other have an account.　　Think about it, there are a few points worth their attention. First of all, network marketing is not equal to establish a website. In Chongqing, because of companies such as China Power, Ming million in the past few years, such as the continuous "education", local entrepreneurs know the concept of network marketing, but most believe that network marketing is to build a corporate website. This idea has actually misled many businesses. After making the money for the company to build the site, these companies began to instill in the enterprise network marketing is to do Baidu bidding, is to buy the real name of the network and so on.　　So, in Chongqing, we should not only thank these network construction companies to do the Enlightenment work, but also headaches in the enterprise network marketing one-sided or even wrong understanding. For example, we talked about the need to do a Web site suitable for marketing purposes. My friend asked me if I needed someone to manage the site. I did not understand what he meant, and he explained that there was no need for someone to work on the site.　　From this problem can be seen, he felt that the site can be built, he would like to know whether to rely on the site to do their own marketing. So, first of all to remind want to do network marketing traditional enterprise, network marketing is not just spend thousands of dollars to do a website. The network marketing needs to have the goal, has the step and the method to do, the enterprise best can have the professional operation, really not, also must find the professional person to operate, otherwise is establishes a dead station, one day only several, more than 10 clicks, can play whatMarketing role? In addition, network marketing is not "small Li Knife".　　My friend, like many of the CEOs of traditional businesses, has great hopes for online marketing. My personal view is that it is understandable to have great hope, but if the hope is to receive the effect of "online marketing today, the sales will rise rapidly tomorrow", this is unrealistic, especially for small and medium-sized enterprises.　　Of course, you have to say ready to invest in Xiang yuan to do, I also have confidence to quickly increase sales, however, there are a few bosses a year willing to pay more than 100,000 Yuan network marketing funds? Bosses want to invest less and get quick results. Responsible to say, network marketing is a small investment, quick effect of the marketing model, but this small and fast degree, but not necessarily with the boss of the idea of the same. Moreover, the net marketing is only a kind of different from the offline marketing method, the traditional marketing can not guarantee the success rate of hundred percent, network marketing is also so.　　Moreover, in a new market marketing activities, there is a need for accumulation, the boss must have a certain degree of patience. Of course, some network marketing practitioners will be "less investment, quick" to cheat people. Therefore, the bosses must remember, the network marketing must have the effect monitoring, the effect monitoring must have the data, that kind of say you do one year to see the effect, Ten is to cheat you. Of course, the effect here is not necessarily a rise in sales.　　I told my friends that day, such as your phone volume, the promotion of website traffic, search engine search frequency and so on, are able to monitor the effect of a part. Last but not least, network marketing needs to be clear. That day my friend said to do network marketing, I asked him the first sentence: "What is the purpose of network marketing?"　　Then he began to drink tea, one hours later, he summed up three points: first, to improve brand value, the second is to increase sales channels, the third is the ultimate goal-financing. My friend is a clear thinking boss, the general boss was asked this question, will blurt out: Increase sales AH. They don't know that increasing sales is a goal that seems clear and in fact unclear.　　In other words, if my friend says the goal is to go public, it is a very unclear goal. Speaking of which, there is a definition to be clear. The so-called network marketing, plainly is in the network environment in the marketing behavior, is only an integral part of the enterprise marketing activities.　　With this definition in clear, we can see why it is wrong to set a vague goal. Marketing activities, always have their own goals to achieve.　　Of course, the fundamental purpose of all marketing activities is to promote the brand, increase sales, but the use of a marketing campaign, always to achieve a practical goal, rather than to achieve the simple communism. In other words, the need to upgrade the brand and increase sales refinement, through what can enhance the brand, through what can increase sales, this "what" is the purpose of marketing. For example, my friend said, increase sales channels, which is a way to increase sales,Network Marketing can achieve this goal. Bo Main Introduction: Wellpresi information operations Director