Comment on the old SNS website "Contact Home"

With the popularity of SNS concept, more and more people want to invest in SNS website, a lot of people seek my advice, I would like to comment on the old SNS website "Contact Home", as an example hope to have been concerned about the wonderful network of readers have enlightenment.

I have established SNS website "Contact Home" http://www.aliyun.com/zixun/aggregation/8307.html "> Business philosophy is still very appreciated, but this site is not very active."

First, let us look at the "Contact home" business philosophy changes

2006 was originally "If you want to meet people you want to know, please release your profile first." After the operation found that people are not accustomed to completely open their identities, so the 2007 business thinking evolved into "everyone's sharing as the intermediary and the basis for interpersonal communication more stable and more meaningful", the specific process is: accept the invitation--registered users-share and upload your resources-invite your friends to "contact home" Share-a crowd that extends communication to his friends through your friends

In order to achieve this idea, "contact home" to provide users with the following main features:

1, 200m multi-functional personal space

Can freely publish the log, album, music in a variety of formats of the file.

2. Resource sharing function

You can set up groups to decide who can share what people can't share their published resources.

3, mail mass device function.

You can use the mail server provided by the "contact home" to quickly invite friends with e-mail.

You can use the "contact home" to join friends to send mass information to friends email;

You can automatically send group information to your buddy email.

4, has the address book, the RSS import function, may make own perfect personal blog.

But the "contact home" hundreds of thousands of of registered users active users are very few, why? Let's first analyze the location of the "Contact home".

The position analysis of "contact home"

"Contact Home" positioning is "their own people to share the exchange of space", this positioning is good. The characteristics of this positioning is to share, each user has 200m free space to upload files of various formats, for friends to download, this is the "contact home" advantage. Currently provide Web mode, a variety of formats to upload and download the personal quality of free space is not much, some people will use. But for more people, how many things are not downloaded for free online? Do you clean your hard drive and see how valuable resources you can provide to your friends?

The second feature of this positioning is communication, the "contact home" provides group communication functions, information through the automatic distribution of messages. To provide Exchange services to compete with a variety of communication tools, we count how many of our communication tools "QQ, MSN, UC, email, BBS, blog, a variety of exchange groups, groups." Let us give up the atmosphere and tools we like to "contact" to communicate, do you think the feasibility is strong? The most important thing is whether the forum, or blog, or groups are based on the content of the building as a basis for the long-term accumulation of communication, discard the content of the foundation of a tool you will be interested in using it? Or you let a webmaster, a blogger, a moderator, a group of owners to give up their careers, their original content of the position to you where the mountain, you think we are interested, motivated? Throw away these communication functions, "contact Home" the rest is the Bulk mail service function, mass function is good, Holidays used to send ane-mail to friends and family, brush a bit better. A little more convenient than email, but the topic of communication and sharing is gone, who would have worked hard to establish a contact email address Book?

Therefore, I analyze, "contact home" project positioning "their own people's share of the exchange space" is good, "contact home" at the same time not to guide users to disclose their own information, this will inevitably lead to only a small number of high-end users, internal users use of "contact home", it is not easy to achieve through sharing gradually expand the exchange of ideas of the crowd. The user group cannot develop and consolidate quickly, and it is difficult to form an effective profit model. So "contact home" positioning "their own people to share space," the majority of users understand the day, may be the beginning of failure. Because too close groups can use internal sharing tools, too loose groups can take out the resources to share is not much. And there are various forums to share. When the target group can not develop rapidly, the "Contact home" project development confidence, investment and publicity efforts will inevitably hesitate and reduce, and gradually to the user churn, the vicious circle of reduced investment.