Comment on website optimization every detail every step

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Website optimization is a long-term process, it from the early planning, website construction, station optimization, the release of the chain, brand building, and so on, every detail is very important, do a good job of every step to make the site develop faster, ranking more lasting. Everyone's approach and point of view are different, Shanghai web site Construction network Xiao Zhang based on the experience of doing the site to share some experience and ideas, mainly divided into five processes, each process has a corresponding point:

First, site planning

To make a website for friends who are familiar with the construction station, is a fairly easy thing, but from the perspective of SEO optimization, must be planned in advance every detail in the station, site positioning, keyword selection and layout, as well as the structure of the site, and so on, should be listed first, it is best to use a sketch to show it,

1. What are the user groups that are facing?

2, the user for the search keywords have what, digging out the key words for one by one screening, 3, the reasonable allocation of keywords, the first page layout which keywords, column page assigned which keywords, which and from the content page to do, this is the need to do a good job.

Comments: Early must have adequate preparation, not to the website construction or even after optimization, just feel a lot of places have deficiencies and deficiencies.

Second, the construction of the website content

After doing well the website, the individual feels should focus on the content construction, after all, the content of the column is very small, even the phenomenon of empty, can only manually one by one fill full, and to ensure the quality of each article, because the collection of the era has ended, now the content of the competition is the quality of better, even more creative, These all need to spend a certain brain to think, optimize the early stage of the construction of the content is to lay a substantial foundation for the site.

Comment on: The site is not eager to work outside the chain, after all, is a new station, may be counterproductive.

Third, the release of the site outside the chain

When the content construction has some time, the website has certain weight and the trust degree, this time can go to the direction of the chain, the beginning of course is from a small number of start, step-by-step, from the general chain to take to the high weight of the link, friendship links and soft Wen this piece can also be relative to the increase, outside the chain requirements is not only the number of problems, More should consider the quality of each link, long-term stability, such as the exchange of links, should be based on the webmaster and the friendship between the webmaster, long-term cooperation is a total win.

Comments: Outside the chain is the site's auxiliary agent, the early inseparable from the chain of support, the construction of the chain should pay attention to: quantity, quality, lasting and stable.

Four, the site's subtle adjustment

When the site has a certain amount of traffic, we can monitor the site's some data, from the source of traffic can see the behavior of each user, the site's stay time, the site's bounce rate and so on in the Baidu statistics backstage all glance, even which content is users like, which are users do not click, can be monitored through tools, And the site to make an adjustment to those users do not dare to interest content deletion or improvement, often observe the needs of users to grasp the direction of optimization.

Comments: Site fine-tuning in no traffic before there is no way to improve, in addition to their own feelings and guesses, no other; only really have the user participation to know the advantages and disadvantages of the site, and will be inadequate to improve to meet the needs of users.

The construction of website brand

When the keyword ranking is good, the site may have a certain amount of traffic, but the search engine is always uncontrollable, the number of competitors is also increasing, do a good job in the brand building is necessary, the station can be appropriate to adjust the adjustment, so that their own brand words often appear in front of the user, constantly deepen memory, Of course, can also be promoted through other forms, such as: Forum promotion, blog promotion, QQ group promotion, soft text promotion, etc., brand words are the most important keywords, others generally can not take away, so that more users remember is the focus.

Comments: Brand building is actually the site should be considered when the construction, but personally think that in the absence of sufficient time and energy, the previous major or do a good job related keyword rankings, later to do brand building.

The above five Points is Shanghai web design company Shanghai Association Policy Network Technology Co., Ltd. Zhang Ting in optimization, a commonly used step, in fact, may not be suitable for everyone, every industry, but the site optimization is always a long-term process, must be fully prepared to meet the changes in search engines and competitors challenges.

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