Commentary: One year changes have geometry elaborate on the September wind and frost of the online games industry

More play Network news no not spit unpleasant point of view, but there are always something worth to come up with a talk, last year's September Gamelook released nearly 400 industry news, and this year's September event seems to have few. Consider the game industry last year to see the domestic game industry this year, there are some changes.　　List some, take out to regaling with everybody. A grand two times turn around. If you reader remember last September, the game industry is a big thing, that is, Grand game September 09 spin-off, then the price of 12.5 U.S. dollars, Yu still in the grand sitting (now less than 6 U.S. dollars, this month has been up to 7 U.S. dollars). The break-up of the grand game that is quite clever will choose the opportunity, put to this year the whole concept of the game industry is basically a bleak, it is really difficult to see, Tencent stock prices this month also in a fierce shock. So we see Tang June boast also really put the joint swim on the city, but you see the share price, already is cents shares.　　But this year's netease completely out of the decline, Wow's problem is resolved, reflected in the stock price that is not up a little two points. Single look grand, in the domestic game industry to maximize the value of the time split. And this year to see the Grand series of investment, mergers and acquisitions, new business integration, here, including Bambook, KU6, Sheng industry, wandering the world, mergers and acquisitions mochi, eyedentity, restructuring chess and leisure business set up the winger group. A series of layouts are bold. There is a saying: Shanda never regard itself as an internet company, but an entertainment company. Here is to reflect the grand positioning of their own, the game is currently the backbone of the business but the future is a branch. We see as the grand transformation of the CSP free game mode, this year grand also in a high-profile two transition.　　Impressive. Two noisy mobile internet last September, Kai-Fu Lee officially left the company to set up innovative factory, but also wrote a sensational "Goodbye to Google", the back of the book, the national tour to recruit, called the year ' I Am the show ', to today's innovation workshop ' overcrowded ', ' Forced to ' move, office space has been similar to internet cafes.　　In the meantime, Morgan Stanley out a 400-page mobile Internet report, ruthlessly putting the concept on the back of the sky (now almost everyone talking about mobile Internet must be quoted, very silent). Mobile internet has been unable to avoid, if you often see Gamelook, you will find this year mobile platform news, products, investment events are too much, has reached the ' outrageous ' point!　　The Android and iOS news is pouring out, and it has to be seen as a really big event that is bringing a profound revolution in the gaming and internet industries. Kleiner in the United States, the first set up for the iphone application of VC funds, the last year has increased investment, which is the investment industry's highly concerned areas. However, the media last year focused on how to make money on the iphone and analyze successful people's experience, and this year has become a traditional mobile phone tourPlay companies such as Gameloft, PopCap, EA disguised as the occupation of the rankings before the embarrassment of XX place. leading to the mobile phone game has become a self-employed difficult to make money situation. Let many entrepreneurs Wuhuaizai. The early-earning iphone ' big-bucks ' has been transformed into a training business.　　The industry has changed so fast that it's only been a year. And the domestic operators of the App Store, after a year's yell, Unicom, Mobile, telecom all launched their own application shop, but discerning all know, where the things are very few, otherwise mobile how to start ' water '. Not to mention the mobile phone manufacturers of various types of App Store, Lenovo's music phone, Samsung's Bada, there are two times the Nokia MeeGo, the current development is very general, Samsung's Bada failure is really sorry Samsung huge shipments, it is said that the number of applications is less than 1000. The only rising handset maker is undoubtedly HTC, which has already overtaken the iphone in its current footprint in small white.　　The real fact is that the Android platform has grown faster than the iphone, and is moving rapidly to break the iphone's closed environment. And at home and abroad operators harsh bleak, but to save the success of Third-party platform, these a no hardware, two not specific application products middleman, do a good job, service developers and users, docking platform, provide revenue sources and auxiliary development tools, these details work in place, developers uninvited.　　OpenFeint's success is exemplary, so that someone to open up a comparison openfeint and the official version of Ping, who is more visible. Three ' clouds ', open platform open platform The word has begun to overflow, Zhang in the mouth of the domestic 7 internet giants, can be said to have their own set of open platform system, the industry's most obvious performance is that the developer resources become too popular, became scarce, who can think of the original some engaged in Sihuo, amateur play, Troupes small team and not much money self-employed, now can enjoy by the Giants ' Zhongxingpengyue ' treatment.　　Not to mention those companies that have research and development capabilities or products in hand. Select the development platform, in fact, is the team. So Charles Zhang said it is true that today's domestic internet industry competition has become the competition of the Giants, small developers attached to large companies may be more and more mainstream in the future.　　But with WHO, mainly depends on who is more profitable, who can give developers low-cost user resources. And in this year's big upheaval in Facebook's attitude toward social-game developers, I'm worried about the small group's ' petty life ' overseas. Credits's launch, I see most of the suspicion of learning Q coins, and the ban on social games of garbage jamming information, information classes and prohibit the release of game information, resulting in the future of the release of the game on Facebook more and more expensive. So this exotic organization of the ' Rebel Alliance ', a small company,It's not easy to mix. And in the strong interference of Tencent, happy Net, Renren from 08, 09 of the heyday, gradually towards the decline, this is the reason for Tencent, on the other hand, the user's curiosity about social games gradually fade. The game has been overrun, social games in the form of light entertainment can be lasting?　　And that year's Yu also toss a community excellent talk net, now the situation of the voice is scarce, I am afraid it is Yu the original alone can not imagine it. and small games of 4399, 7k7k, 3366, 2144 of these digital sites, a spine hard, this one craziest incense steamed. Another wave of overseas social games or media companies has also entered China, including Zynga, Playfish and LinkedIn, which have come to China for low-key dives.　　But overseas companies such as Cyworld and MySpace have retreated. Four of the many domestic games have been 2, since the research of the reserve in this year has been 2 over the game can be a lot of tianlong, the journey, punish cents, the world, Genghis Khan, Heroic Age, sword, behind all brought a 2, this put on the grand hand has played a number of routines, and finally was open to eat. And NetEase also suppress a western tour of the aesthetic version. The bottleneck of the legendary year is now the main game of major companies have begun to experience.　　According to legend, the pattern is successful. And in the new game research and development, Tencent, perfect, Grand is called the main force began to make big investment, shanda out of thin air to make a allstar, push the production of people system, and Jinshan for this new Year's ' stroke of life ', the original after Tencent, the Grand Wu-min dug into the account, opened a 10 new tour of the ' Martial arts Congress '. And the tour of the "Deer Ding" has been dystocia for several quarters, was urged by Wall Street, is to make a mature high withstand the current market competition game. The second half of this year to next year, a dense listed company new game release period will come crashing, this is undoubtedly a product of the industry's final exam.　　Lost, lost a few years time, money investment, owed a group of development team of youth debt, win, the main game exchange transfusion. And the only mention is that this year, like "Pinball Hall", Rice rice, "Purcell" and other webgame, incredibly income comparable to the client game, so it is not difficult to understand that some start-up companies go straight to webgame, compared to the client game trivial, webgame cycle short, high failure rate characteristics, Make countless dream of a night to get rich entrepreneurs desperate.　　and casual Game of "Three Kingdoms Kill" a year, the high play of the triumphant victory has become the industry's dark Horse, ' kill ' has become an adjective by the literati used, become a new social phenomenon, all over the country's board game bar comparable to Internet cafes, become a new ' bar '. With the emergence of the concept of open platform, the original ' intermodal ' has not been enough to stimulate the industry a little spray, ' Li Ghost ' on the ground, it is not fresh, the concept of this year has been a bit outdated. Because of the strong QQ, a look at the product operation is not bad, combined transportBecome a buyout, or simply a share of the same, also really no language, but always better than no money cottage you strong.　　Five overseas games against this wave we all see FF14, the Valley of the Dragon, C9, LOL, Monster Hunter, StarCraft 2, there are wlk, seven dragon beads, domestic turtle PK Goods, this year began to play, and wait. Just say so much and talk again. (Edit/Zhang Xing)