Commentary: The dialectical Theory of entrepreneurship in mobile internet age

The 19th century British novelist Dickens wrote this passage at the beginning of a tale of twins: "This is the best of times, this is the worst of times, this is the age of wisdom, this is the age of folly, this is the time of faith, this is the time of doubt, it is the season of light, it is the season of darkness; it's the spring of hope, it's the winter of disappointment People have everything in front of them, people are going straight to heaven, people are going straight to hell.　　"To the current Internet entrepreneur of China Mobile, this passage is like a prophet's magic spell, hit the heart." There is no doubt that the App store model created by Apple directly triggers the entrepreneurial zeal in the global mobile Internet arena.　　There is no need to register a company, no tax, as long as you have a credit card account, as long as your application in the App Store is paid to download or advertise, you can get real money. In theory, the App Store model greatly lowers the threshold for entrepreneurship. In fact, the "Angry Birds", which were all over the world, had been created by 3 Finnish lads for 6 weeks, and the App Store made the game a full pot of cash. Inspired by similar legends, there are now 100,000 small teams in the world that are engaged in mobile internet start-ups, half of them from China.　　In addition to Apple's App store, mobile internet apps such as Google's Android harsh have attracted a large number of entrepreneurs, with similar patterns. In this era, the threshold of entrepreneurship is indeed low, but the threshold of competition is unprecedented high.　　According to incomplete statistics, 85% of China Mobile internet start-up team in the long-term zero income bleak situation.　　To small games, for example, online generally only two weeks of active period, up to not more than 3 weeks, and small team conditions are limited, and can not quickly provide updates, the general situation is: two months of development for two weeks of Download peak, after the death of the general loneliness. At the same time, with the influx of large companies and venture capital, the App Store model has long since started with the casual development of an application or game that can be made without compensation. Today's App Store is showing a highly resource-intensive trend, in the App Store fee download Top50 list, the original hot-hit gravity sensor puzzle game trism, shooting game ishoot and so has been difficult to find traces, the income list has been basically EA, Gameloft These game software giants produced a game occupied, and such as EA, Gameloft such a large company to do the game, basically do not have to promote, the player is quite buy.　　The space for personal developers is getting smaller.　　Because the App Store mode does not protect the application of the creative, so the idea of a game is almost no threshold to say, a money-making game once launched, a variety of Shanzhai version will be instantly springing up, which also greatly hit the creators of the development of enthusiasm. For the individual entrepreneur team, is the insistence?　　or give up? This, indeed, is aProblem。 Author Introduction: Yi, Male, born in 1976. China Mobile Internet Industry Alliance executive vice president and Secretary general, the Executive director of the Digital China Federation, CCTV special commentator, the first financial TV special commentator, a number of listed companies industry advisers, 2010 Chinese Information Industry, the annual new sharp figures.