Comments: CCTV Spring Festival Gala website Alliance

[Analysis]: Spring Festival Gala "dead Horse when live horse medicine", can no longer ignore the existence of netizens, this year's Spring Festival Gala United several big portal big guy, launched the Spring Festival website Alliance http://spring.cctv.com/2007spring/01/index.shtml, The feeling is still a little new, it is estimated that the evening will be reflected.

Because a few websites big guy all come, but CCTV is still "content is king" high above the leader, so we through CCTV and several cooperation form, can see each website wants to advocate the concept and Internet status:

First, Sohu (voting)--the star wall of the Spring Festival Gala, cctv.com joint Sohu launched the product called "Spring Festival Evening Star Wall, to promote the organization of the best favorite actor of netizens to choose the most wanted to see the most of the actors to want to look at."

Comment on: Sohu's vote feeling or stay in the traditional concept of the 1.0 era, but the news value of the results will be relatively large, it is no wonder that Zhang was standing in the middle of the conference, it seems to have spent a lot of effort.

Second, Tom (music)---The Spring Festival gala, this is the United TOM online launch of the products, search out a number of singers to the Spring Festival Gala recommended, as well as many music enthusiasts recommend their favorite works, as of January 27, the song launched online 729.

Comment on: Tom chooses music, the form is comparatively unitary, but and its entertainment localization also unifies tightly.

Third, Baidu (know)--Spring Festival Gala Hundred Ask, the United Baidu launched products, Spring Festival Gala Knowledge I know, I came to win the jackpot, this is the slogan of this product.

Comment on: Baidu's activity planning is still very flexible, cleverly using the "know" to highlight their search function.

Four, Tencent (forum)--Spring Festival Gala We talk about, this is the United Tencent Network launched products, we will pay attention to the Spring Festival Evening Hot topic, for users to provide discussion platform.

Comment on: Tencent chooses Soso Forum, Netizen's discussion is undoubtedly attractive, but in the image is a bit reluctant, inferior to choose IM, visible it now want to push Soso.

Five, NetEase (blog circle)--Spring Festival Gala Circle of Friends, this is the United NetEase company launched products to meet the net friend and the Spring Festival gala Director, cast, host, etc. between the 0 distance contact, we share the Spring Festival Gala happy.

Comment on: netease push its blog circle sense of the concept of the significance of the general experience, too complex.

Six, Sina (video)--Global netizen big New Year: This is cctv.com and Sina Joint launch of the product. Global netizens to the new year is to design a blessing platform for the Spring Festival, so that all netizens to their relatives, friends, people concerned about the issue of their own Spring festival holiday blessings.

Comments: Sina main push video also makes a refreshing, highlighting its now the main push video concept.

[News background]:

January 28, 2007 Spring Festival evening opening Network Alliance set up and Cctv.com Spring Festival evening official website Opening ceremony held in Beijing. Cctv.com together with Sina, Sohu, Baidu, Tencent, Tom Online and NetEase, such as the Joint formation of 2007 Spring Festival Evening Network Alliance.

According to Wang Wenbin, director of CCTV Network Communications center, the purpose of the Network Alliance is to make the global audience and netizens more extensive contact with the Spring Festival Gala, so that more people through the network to understand the Spring Festival evening, participate in the Spring Festival evening, and then better practice "open door to do Spring Festival gala" concept

In this cooperation, cctv.com and Sohu jointly launched the "Spring Festival Gala star Wall" Large-scale network interactive game, the most wanted to look for netizens, most want to see, the most memorable past gala show and actors, and Baidu jointly launched a puzzle class program "Hundred questions", netizens can pass the answer and get prizes And Tencent launched the Interactive program "Spring Festival Evening Post", highlight "My Spring Festival evening I am the Master" interactive concept, netizens can speak freely, and Tom Online jointly launched the "Spring Festival evening Search star" network big action, for netizens to solicit the Spring Festival evening song, by the Netizen to choose their favorite Spring Festival network songs; Spring Festival Evening Friends Circle ", for the Spring Festival Gala Director and creative staff to open a blog, users can choose according to personal favorite friends, and Sina jointly launched a" Global netizens New Year ", so that the blessings of netizens through the network of mutual transmission; Netizens can search the past Spring Festival Gala video program, "Search lines, watch the Spring Festival Gala", the Spring Festival evening website will enable netizens to enjoy the special experience of watching video.

The official website of the 2007 Spring Festival Gala, adhering to the "Spring Festival evening Opening" purpose, "people participate in the Spring Festival Gala" as the slogan, audio-visual interaction as the main line, the full introduction of Information Spring Festival Gala, Video Spring Festival Gala, Interactive Spring Festival gala, mobile phone Spring Festival Gala, the Spring Festival evening and other features of the Spring Festival evening network content Provide from the collection of Works, program selection, data feedback, such as multidimensional, multi-angle network services.

In addition, cctv.com will use a new generation of Peer-to-peer technology, with live, on-demand and carousel to the global Chinese to push the 2007 Spring Festival Gala and 24 Spring Festival Gala program clips, the world's Chinese viewers and netizens can watch the Spring Festival gala through the Cctv.com platform.