Comments: "Electric business war" Consumers should be punished by law

Yanyan

"Electric dealer price war" caused the government regulatory department attaches great importance to the national Development and Reform Commission price supervision and inspection and the Antimonopoly Bureau has recently launched an investigation into the "Electricity dealer price war", initially believed that the promotion of electricity dealers suspected fraud consumers, the NDRC will be punished by law.

In this price war, the war electric Trader's performance is called "The language giant, the action dwarf". On the one hand, they declared war with a high profile, what "three years 0 gross margin", "all product prices are lower than each other", "No bottom line cheap" and so on, on the other hand to circumvent the promise of various methods, such as fictitious original price, the actual goods are marked no goods, etc., as "0 gross margin" is a complete lie investigation The actual gross profit margin of the electric dealer's promotion product reaches 10%. This vigorous so-called "price war", but is a consumer for the purpose of the "Light thunder and Rain" gimmick.

It's more common to fool consumers, but it's a rarity on such a large scale. It is unheard of for a few big giants in an industry to uniform the consumer with such tacit agreement. Think of the original "Electric Dealer price war", the crowd cheered, there are some good people worried about a few big electric dealers so desperate will lead to "a few defeats", there are some people worried that the electricity dealers are less than the cost of selling products suspected of unfair competition, violating the "Price law." Now look at these worries, clearly unrequited, full of intense irony. The price war again witnessed the "buy not to sell the essence", countless consumers were fooled, for this hurt the heart, but also see the electric business giant ugly face. A price war intended to promote hype has instead damaged the image of the power giants, and savvy businessmen have not expected this? The only explanation I'm afraid is to be smart and lust.

Businesses need publicity and even hype, but publicity hype is clearly not to self-destruct image, therefore, commercial propaganda or hype must adhere to the bottom line, that is not to deceive consumers. And the electric business giant fictitious original price, the actual goods are marked with no goods and other acts, in the consumer fooled at the same time they also hit the muzzle of the law, "Price law" clearly stipulates that operators may not collude with each other, manipulating market prices, not to use false or misleading price means, to lure consumers or other operators to trade with them. As a reference, the electric business giant's behavior is obviously illegal, the National Development and Reform Commission to punish, is entirely in accordance with the law, deceive consumers of the electricity dealers should pay the price for their illegal activities.

It is true that the consumers who are being fooled need legal backing, which requires the government to conduct justice. Although theoretically, consumers can choose other businesses after being fooled, but, given that several major electric dealers have formed a joint monopoly in the home appliance market, consumers ' right to choose has been significantly weakened. Market means can not solve the problem, it must be solved by law and administrative means. If the act of cheating a consumer like a power trader is not punishable by law, the law will degenerate into a "paper tiger"; If regulators do not ask for such bad fraud, it is an oversight that will encourage more businesses to emulate it, trampling on the bottom line of business ethics, not only for the rights of consumers, but also for the entire market.

Hypocrisy of the "electric Dealer price war" was investigated, not only to the war on the credibility of a lesson, but also warned other businesses, commercial publicity and speculation to have the bottom line, this bottom line is honest and trustworthy, not to deceive consumers, is to comply with laws and regulations. Smart-aleck fooled consumers, and in the end only to the foot.