Comments: From Gates ' boos to Jobs ' cheers

The past of digital reading, now and in the future it Times reporter Raijin since the spring of 2010, I have probably attended more than 10 lectures on the Trends of cultural publishing, almost every time the presenter lifts a shiny metal shell and says, "If you want to understand the publishing industry in the future, you must use the ipad."　　It seems that more and more people in the cultural sector have become Apple fans, and they regard jobs ' apple as an apple of Eden, believing it will nurture the genesis of digital reading. In 2003, Bill Gates said in a speech to the Royal College of Spain that he had offended the cultural culture: "I am in my grave without destroying books and paper." "The remark was widely spoken, and Llosa, the Nobel laureate who had visited China two months ago, angrily shouted at Gates as" brazen ", saying that computer screens were no substitute for literary reading.　　But 7 years on, those who say "you must read Dong Qiao" say "You must use the ipad," and those who booed Gates became a compliment to jobs, and the resistance to digital reading became a hot pursuit of new media. The hostility to digital reading is fading away, of course, the cultural sector also adhere to the final bottom line, that is, digital reading is only suitable for entertaining, journalistic shallow reading, and deep knowledge of the inheritance, ideological enlightenment still rely on traditional books. This view undoubtedly shows the current frivolous tendency of digital reading. In fact, Jobs's attitude is that modern people simply do not bother to read, he never thought of the ipad to be used for reading, the ipad's gorgeous image, Smart touch can be the effect of light reading to the extreme, but it is only to make you look at the weekend pictorial and the man help. If you use it to read a dream of red mansions or the outline of national history, sorry, even if your arm can hold, your eyes can not stand.　　As for the subway, the bus staring at the phone screen, you can imagine what they see, excluding micro-Bo, is mostly Tanggu three less and I eat tomatoes. But on the other hand, it is still a prejudice to think that digital reading can only be read in light. Amazon's Kindle, Hanwang's E-reader, and other e-readers that use an eye-free electronic ink technology, and can be easily annotated, almost to restore the reading of paper books, they do not have much difficulty in immersion reading. Electronic reading does not stay permanently in the fragmented reading of newspapers and magazines.　　Amazon CEO Bezos said: "Books do not die, but to digital," The voice of the beginning of this year, Amazon's E-book sales have surpassed the paperback. It's too early to talk about the fading of paper books, but people have to see the rise of digital reading. The development of the times will often exceed our expectations, more than 10 years ago, my first job is in the newspaper editorial culture Supplement, then published a lot of articles are said that tapping computer keyboard can not replace the nib in the paper whirling feeling, but today how many people insist on writing with pen? Now, with the same emotion, people say that e-readers can no longer replace the tenderness of paper, but we are notIs it a little slower to judge? We love to stand in a book store at the wall of the spine, but now we all buy books Online; we love to open envelopes and catch glimpses of familiar handwriting, but now we are sending e-mails; we love ink, but digital reading will come ...　　Many changes have nothing to do with love, which is the river of times we cannot reverse. Gates said the books would be replaced, and the boos around them this is the past of digital reading; Steve Jobs dazzled the light reading and won a cheer, which is now the digital reading; Bezos hope that the future of each family's desk will be a quiet electronic reader, this will be the future of digital reading? Maybe!