Comments: Jinshan software and Shanda games who made the marriage who achieved

Bit network (chinabyte) December 28 News Today, Jinshan Software and Shanda game announced joint venture to form joint ventures, although the two sides to all the details of the joint venture has taken cautious secrecy measures, but this does not affect the enthusiasm of the joint venture outside.　　One of the general concerns of all people is that Jinshan software and the grand game of this "marriage", who is the success of who?　　Shanda Game CEO Yu and Jinshan Software chairman and CEO to seek Baijun signed cooperation agreement between the two powerful coalition behind, who in the harvest? Yu said that, with Kingsoft software cooperation, Shanda will use its many years of experience in gaming operations for the joint venture to provide any resources required. Shanda at present in many areas of comprehensive attack, these areas including movies, video, literature and so on, the grand powerful user and user platform has been a lot of game manufacturers dream.　　Yu: Grand Group of Brothers can be used in the joint venture company platform, this sentence is like a reassuring, the temptation of Jinshan is huge. Baijun said, Jinshan in the user group is also very strong, Jinshan software has a large number of users, and Jinshan online games has been a large number of players, after the cooperation channels and user groups must be strengthened without weakening.　　In addition, Jinshan is also ready to make their own this year's most and mature online game products "Swordsman love three" to the joint venture to do, which also embodies the Jinshan confidence in the joint venture. In addition, Baijun in the emphasis on the channel of Jinshan software also lose no time humor, he said: "President Hu in Jinshan Zhuhai Company visit, see PowerWord icon, happy to say, ' My computer also has this icon, but do not know is not a version."　　This also makes beg Baijun to feel proud at that time.　　Data show that the third quarter of Shanda's net revenue was 1.272 billion yuan (about 186.3 million U.S. dollars), an increase of 45%, up 10% from the previous quarter, and a net profit of 366.6 million yuan (about 53.7 million USD), up 39%, up 1% from the previous quarter. Jinshan Software November 26 released the third quarter earnings, online gaming business in the quarter of the total revenue of 162.8 million yuan, an increase of 9%.　　However, it is worth noting that Jinshan third-quarter earnings growth is due to the game, including the "sword Net 3," the commercial operation of the Golden Hill online MMORPGs in the quarter of the average monthly pay users total of 1.54 million people, compared with the same period last year increased 25%.　　Thus, the strong alliance between the two sides, for Jinshan, the main achievements will be reflected in the number of online and the substantial increase in revenue, this should also be to seek baijun worry and value important aspects, and for Shanda, to expand a channel, it is not necessarily a bad thing.　　Who takes the initiative in the history review?　　Yu said that Shanda games and Kingsoft Software has a long-standing cooperation. As early as this January, Shanda games and Jinshan software in Shanghai announced the two sides to launch strategic cooperation, Jinshan authorized the Grand Game agent operation "Swordsman World》。 At the same time, Shanda online platform will access Jinshan software "Swordsman Love Network version 2."　　This also fully demonstrated the royal confidence in domestic games. It turns out that all the resources of the Golden Hill game this year are tilted to the sword Net 3. Jinshan not only for its public testing into a huge advertising resources, but also early start the joint operation of the negotiations.　　In the early days, the company of the joint operation of Jinshan, including nine cities, Shanda and Sina. In the middle of May this year, there are rumors that the loss of Warcraft nine city president Xiaowei secretly visited Jinshan Zhuhai to negotiate "sword Network 3" cooperation matters. This June, Jinshan Chairman and CEO begged Baijun also confirmed with nine cities to negotiate "sword net 3" news, and revealed that with the grand aspect also has similar cooperation intention.　　Subsequently, Xiaowei also to the media to confirm the two sides in the negotiations "sword net 3" cooperation.　　In early December this year, nine cities once again for its strength to pay the price of failure, in the battle with the operation of Jinshan, the nine cities adhere to the company's customary "exclusive" cooperation agreement caused by the strong Jinshan high level of dissatisfaction, and the cooperation with Jinshan again not to tell the end, which also directly make Jinshan turned to other game agents.　　Therefore, the industry believes that the grand once again with Jinshan joint operation "sword nets 3", but also because Jinshan in the game with the operators of the business negotiations won the opportunity.　　Divided into patterns, who took the big head?　　In the pattern of partitioning, Yu and Baijun both express similar views.　　Yu said that the treatment of cooperation and overseas markets, the Grand view is still "strategic bold, tactical cautious", grand and Jinshan cooperation, will set the strengths of both sides, jointly promote the development of joint ventures. Baijun said that the joint venture company will start a large-scale recruitment after the Spring Festival, and the corresponding management team and the structure of the company's operation and construction.　　Jinshan and Grand is based on mutual complementarity, mutual benefit on the basis of joint ventures, so there is not much difference in investment ratio, and in the income sharing, both sides are basically 55 open situation. In addition, Baijun also said that Jinshan did not intend to go in the future only the route of research and development, which also to some extent to the outside world some analysis of the voice to respond. Baijun said that the current form of online games seems a good, in fact, the hidden crisis, the choice of a better model is indeed not to do overnight, only in the Non-stop breakthrough in order to find the best development route.