Comments: Making money on the mobile internet?

Newspaper reporter Tang Ye

Mobile internet has been proved to be the trend of the development of Internet industry. But how to make money is a problem for overseas companies and Chinese companies. Earlier this month, several industry bosses and the wind had a discussion, the issue is a "on the mobile internet to make money, the line or not."

Baidu tries to understand the opportunity of mobile Internet through the user's habit, discover the user requests the mobile application first to use, the second wants to satisfy the demand diversification, the third must use, the four must cross platform

Mobile Internet is at the beginning of development, this is Baidu founder and CEO Robin Li to mobile internet most basic judgment.

Now the mobile internet and many years ago the internet has a lot of similarities, at that time there is not enough information and applications for users to search, it is expected that mobile traffic will continue to grow at an ultra-high speed over the years.

For Baidu, at this stage more important is to enable users to rely on the search mobile platform behavior model, if they need anything to search first, then Baidu will become a winner. The current market situation is that, because the mobile platform's content and application is not enough, users are not so dependent on mobile search. Advertisers ' websites also have to be adapted to mobile-side access, and if they don't have web sites, content, and apps for Mobile, the return on investment in mobile search advertising will not be high. They must do their job, including building sites that are better suited to the mobile side and better evaluating the effects of mobile advertising. Therefore, in the early days of mobile internet development, Baidu is doing is to enable users to rely on the search mobile platform behavior patterns.

Baidu in the mobile internet planning, is to build an ecological circle. In which, Baidu is not to become a pure search service provider, but a cloud service platform to affect the individual users on the mobile Internet behavior, on the other hand to help the mobile internet industry chain developers to survive.

Searches for mobile apps have risen 10 times-fold in the past 1 years. Baidu found that users spend 80% of their time on mobile apps. Baidu tries to understand the opportunity of mobile Internet through the user's habit, discover the user requests the mobile application first to use, the second wants to satisfy the demand diversification, the third wants to use, the four must cross the platform. But want to emit such high-quality, diverse, Easy-to-use, Cross-platform application. Baidu is not going to do these apps, but to build a platform for developers to do these diverse applications.

The survey shows that at present, developers are faced with the problem of high development cost, difficulty in obtaining users and scalability of 3. Less than 20% of the millions of mobile developers in the country are profitable, with most developers facing multiple short boards of money, technology and users, and a complex development and testing environment across multiple platforms, allowing the developer team to consume development effort on different platforms and even in different programming languages.

In order to help developers break the bureau, at this year's Baidu World Congress, Baidu synchronized release to help developers to reduce costs, access to users and enhance scalability of the "Seven weapons", Baidu's core cloud ability to open up to share to developers. "Seven kinds of weapons" including Baidu Personal cloud Storage (PCS), lbs Cloud, Baidu Mobile Cloud Testing Center (MTC), Baidu Application Engine (BAE), and this time Baidu World Congress first public debut of the multi-screen x technology, Baidu Mobile Cloud Application Generation Services (SITEAPP) and Baidu Mobile browsing kernel. Baidu Cloud support, Baidu will help developers to develop High-quality, easy-to-use, diverse, cross-platform applications to better meet user needs.

The launch of "Seven weapons" is just the beginning of Baidu Cloud picture, there will be many Baidu cloud related tools and services are launched, they will help developers from different angles to use a good Baidu cloud, promote the prosperity of mobile applications.

As long as the application is popular with users, the payment through to study the way users are willing to pay, in the mobile internet to achieve the charge is not too big problem

Lei, founder of Millet Technology, says that it is now recognized that the Internet industry breeds three of opportunities: cloud computing, mobile and community. Millet is very bullish on mobile internet opportunities, that the next 10 years of the Internet is a mobile internet.

Millet is doing is also in the mobile internet to find opportunities, just go more forward. To do a good job of mobile internet, terminal is very important. Now mobile Internet is very common, this is the best application of mobile internet. Therefore, millet will work on the mobile phone, to do a variety of Internet business run the most smooth mobile phone.

At this stage, everyone is saying that mobile internet is difficult to find a suitable business model, the truth is. However, that is because the industry started late, really began in 2008, until now only 4 years. As long as the application is popular with users, the payment through to study the way users are willing to pay, in the mobile internet to achieve the charge is not too big problem. In Gmail, for example, consumers could have free 7G space when they started using it in 2005, when they never wanted to pay for it, and after a few years of 7G space, consumers paid 5 dollars, and then they paid 20 dollars and 50 dollars. This is the payment through.

It is only a matter of time before Chinese entrepreneurs grope for a mobile internet business model. And now is a good time to start a business, because the cost is relatively low.

Mobile Internet opportunities are many, but will be more brutal than the competition of PC Internet, fish has no meaning, is very big fish eat big fish, it is too lazy to eat small fish, not enough to plug the teeth of

Kui, a partner of Sequoia Capital, says the mobile internet is a highly prized industry for Sequoia. From entertainment to gaming, this localized application is much more than about 20.

Sequoia is concerned about companies that are relatively hot. Because the mobile internet is still very difficult to cast, not so good to do, has not come to the test of that step. A lot of people do not make any money, some game companies are making money, like the redwood, Houle Three Kingdoms, Cocoachina, palm interest and so on. Smartphone shipments are relatively fast, so the volume of domestic mobile games is growing fast.

In addition to games, mobile E-commerce is definitely a way to make money. And opportunities have always been there, the ecosystem has not been fully established, there will certainly be opportunities. Whether in the WAP or the smart machine, which door is open you go to which door, from which the user is more than standing in which door.

The biggest problem with mobile internet is paying for this channel. If payment is smooth, a lot of things will change. When the chain of mobile payment is strong, the space for business may be greater. Therefore, Sequoia also cast a number of companies to do basic services, such as advertising, security, payment.

The mobile Internet will derive the concepts of client and cloud. The client is mainly the screen, other things that do not have a screen may be the client, such as the Internet of things. And in the cloud, there will be more and more things to do, such as many apps now in the cloud is very thin. Baidu's power in the cloud is strong, a service must be the terminal and cloud together, reflected in the ability of the cloud more important. From this point of view, Baidu will be the most powerful mobile internet players.

There are many opportunities to move the internet, but it will be more brutal than PC Internet competition. Fish has little significance, is the big fish eat large fish, it is too lazy to eat small fish, not enough to plug teeth. Therefore, the big fish is still in the state of survival. Many entrepreneurs are flocking in, but it's not easy to get around the best companies. Because these big guys are also relatively young, learning ability is also very strong. Whether the big fish will come to eat the big fish depends on their strategy.

Who will become the big fish of mobile internet industry, now still can't see clearly. China's internet has gone through so many years only a few relatively molded products and services, mobile Internet success rate is certainly not high.

Platform is more suitable for large mobile internet companies to do, innovative companies should focus on the application, or around large data for technical breakthroughs, only more targeted

Harper, founder of the Arctic Light venture, said that Baidu is now doing cloud platform, not the general enterprise can do. Platform is more suitable for large mobile internet companies to do, innovative companies should focus on the application, or around large data for technical breakthroughs, only more targeted.

Now mobile internet liquidity is a problem, the right business model does not appear, so for the mobile internet industry entrepreneurs, to do a long-term plan. To know what they want, is to change the main, or to first the user and the number of traffic to do the main, but also to maintain a good capital flow.