Comments: Occupy Mobile Internet portal

September 28, China Internet Network Information Center (CNNIC) released a report, as at the end of June 2011, China's mobile phone users up to 318 million, of which the user size of mobile browsers 215 million, the overall penetration rate reached 67.6%.　　The report pointed out that QQ browser, UC browser and mobile phone browser accounted for the first three mobile browsers market, the use of the proportion of 42.2%, 31.5% and 23.2% respectively.　　Once upon a time, mobile browser market is a free-for-all, participation station QQ, UCWEB, go, Operamini, travel, Skyfire, China Mobile and 360 also joined the war this year, launched a surfing browser and 360 mobile browsers, many brands let users dizzying. 3G era, mobile Internet is the most important user needs, and mobile phone browser is a key platform for mobile internet.　　People's Daily life and work revolves around this little "box". In this view, mobile phone browser in the development of mobile Internet industry plays a vital role. While it is premature to talk about commercial value or mass profitability, the outlook is certainly optimistic.　　For mobile internet companies, mobile browsers are an important way for them to gain the right to speak, and also a necessary tool to occupy mobile internet portals.　　From the CNNIC data, mobile browser market pattern has evolved from warring to the two strong hegemony, the next time, QQ browser and UC browser competition will be intensified, which from both recent action can be a glimpse of the clue. Recently, Tencent in the Communications exhibition announced the replacement of the brand slogan for the "Cloud view of the world, a touch that Tatsu", its brand new logo is a cloud. At the same time, it also proposed the "5S" concept (Smart, Speedy, simple, specific, Safety), and announced the establishment of a nonprofit organization "Global Mobile Browsing Innovation Center." Tencent QQ browser brand upgrade strategy, Tencent Vice President Dingke gave the explanation is: Mobile browser's new mission and new positioning derived new requirements, including faster, more provincial traffic, more stable, enough security, network backup, open platform to enrich the application of mobile phone browser.　　And to meet these needs must rely on the "cloud" to achieve.　　UC excellent See just released a new generation of mobile phone browser products UC8, according to UC excellent product President He Xiaopeng Introduction, based on the U3 core provides a strong power, UC8 in the speed, intelligence, security, low energy consumption, can expand the five mobile phone browser indicators are kept ahead. The positive competition among two companies has been a concern, and it has been one of the most popular hot topics in the mobile internet industry. Tencent mobile phone QQ sitting in the domestic most Internet users, through the call platform resources, increase market promotion efforts, Tencent browser users have exceeded the first advantage of UC.　　The results of the QQ and UC are likely to change the competitive landscape of China Mobile's internet market. From the CNNIC report, the user's use of the mobile browser hasVery high exclusivity, and mobile browser user transfer cost is lower. This has led to a more brutal competition for mobile browsers than for other mobile internet services. Share to: