Comments on the site should be content and nature-oriented

Since web2.0 swept the Chinese Internet, various reviews of the site also springing up, have launched. http://www.aliyun.com/zixun/aggregation/3985.html "> Public comment Network, Word-of-mouth network, love to help the network, such as Web2.0 website is one of the best." For the review of the development of Web sites, the most important thing is the two, function and content.

With the development of the website in recent years, its function is becoming more mature and perfect. From a basic function, it includes conducting reviews, releasing reports, and recommending products. This year modoer multi-functional comment system of the release, establish a comment on the site for many webmasters have become a breeze of things.

Admittedly, the website's function is the website development important factor. However, in the web2.0 of this user-centered development trend, in a variety of source programs within reach of the situation, the function is not the decision to determine a site can be a decisive factor. First, because the function of the convergence of the site can only compete users, so that each other to become an island of information; The second is because, for the emerging web site, the pursuit of functional imitation can only bring the pain of a similar large site, without its own competitive advantage.

In addition to functions, for small and medium-sized stationmaster, can contend with similar big website only content innovation. It can be expressed in industry and nature.

On the industry, from the network to create the beginning, the public reviews the network is rooted in catering industry, has achieved the dominant status, Word-of-mouth network based on catering and real estate, and then the love help positioning in life services search, although they have the same comment function, but they are based on different industries, each has a special user groups, Formed its own in the industry's competitive advantage.

From the nature, to comment on this particular field, it can have positive evaluation and negative evaluation. For a general business comment site, the fundamental point of its business interests is the recommendation of the product. Then, in the nature of the comments, its positive evaluation is dominant. In other words, negative evaluations are secondary. However, negative evaluation in the category of Web sites should also have extremely important significance. However, based on the constraints of the business model, for comprehensive comments on the site, the objective and comprehensive report negative evaluation, they can not do.

However, in foreign countries, mainly rely on negative evaluation of the site has become mature. Taking the ripoffreport.com of the United States as an example, it is based on the user as the core, released a negative evaluation of more than 320,000, involving negative evaluation of the thousands of companies, these negative comments so that future consumers reduce consumption risk, reduce losses, but also for irresponsible businesses sounded the alarm.

In the domestic, the negative appraisal class mainly concentrates in the forum some sections, for instance Zhongguancun Forum's profiteers exposure column and so on. There are few websites dedicated to negative reviews. The http://www.fanping.net is one of these sites, but it is still the core of CMS and forums, and does not support critical factors such as comments, tags and other web2.0. The host error report (Http://www.hosttao.com) is another independent website based on the negative evaluation of foreign host, it has its own industry characteristics, but also does not support the label and other The key factor of web2.0 is still to publish the information in a push way, which does not support the instant interaction between the website and the user.

The Bad Rating Network (http://www.lieping.com) is a newly launched negative rating web site, unlike its two, It fully embodies the many characteristics of the web2.0, supporting the negative evaluation of attributes, stars, comments, classifications, tags, RSS, so that users can register immediately, the timely release of bad reviews information, with good interactivity. Inferior rating network than the two sites more web2.0 characteristics, is a domestic such web site more mature examples.

In short, whether it is based on different industries, or based on the nature of different reviews, these sites for the comments on a variety of sites for the development of the situation, made a useful exploration.