Comments: Shanzhai games become the online game industry scourge

The imitation of the name of the Shanzhai behavior, is the biggest infringement of intellectual property rights in the online gaming industry Zhang Shule in the recent China International Digital Interactive Entertainment Industry Summit Forum,　　Sohu, chairman and chief executive of the intellectual property champion, is once again the same: one of the major problems restricting the development of domestic gaming industry is the protection of domestic intellectual property rights and the protection of intellectual property rights in the field of online gaming. The voice of this amazing does not seem to continue to let the industry back to the enthusiastic "applause", because the game industry people are aware of a point, the protection of intellectual property rights is really a crucial issue in the development of the game industry, but the main battlefield has long been not a plug, but how to resist the cottage,　　These acts, known for their imitation, are the greatest infringement of intellectual property. Cottage Games: Online games industry scourge game Chussonson told the author: "Ten years ago, the beginning of the emergence of online games, I heard that their game has a plug or a, the worry, because it is very likely to let the game to death." "But that was ten years ago, now the net swims the enterprise, already accumulated the full experience, has the whole set to deal with the plug-in and the method."　　The most representative meaning is from the "journey" began free online games, through the player active consumption, buy game props and with a certain player "automatic" game requirements of the internal hanging system, so that the plug-in and the player's attractiveness to the lowest. "Now, as an individual to the game company's harmful behavior, at most can be regarded as Shing." But the "cottage", which has Chinese characteristics of IPR infringement, its destructive power and lethality is devastating.　　Chussonson said. The latest Shanzhai story by Tencent Monopoly, "QQ Hero Kill" Grand debut, as a seemingly innovative features of the board game card games, but by netizens criticized as a cross version of the "Three Kingdoms Kill", in addition to the Kuan Kung War Qin, the three characters into a historical hero, in fact, not much different. And another named "Look for the fairy" game, there is a more famous title-"Gourd Baby War Group Demon", with it completely after the cottage and replaced by Chinese characteristics of classic tower defense game "Plant vs Zombies" in contrast. Compared to plants vs Zombies, gourd Baby battle Group Demon is much simpler, zombies were replaced by monsters, plants were replaced with gourd doll, in addition to increase the amount of monster blood display.　　It is a simple version of the Chinese cottage goods. And more online games are also ubiquitous in the fine tradition of the cottage. From 10 years ago, "legend" was born, we collectively imitate the legend, even the name must be hung on the word "legend" to be willing to stop. "World of Warcraft" popular, its most classic copy system immediately became the mainstream domestic online game standard configuration, more such as Jinshan "Swordsman Love Network Edition", known as and Warcraft non-virtualized Chinese version.　　It can be said that whenever there is a successful game, domestic manufacturers are bound to cottage some, which has become the domestic game circle "unspoken rules." Innovation: The dilemma of daring to do　　How to avoid being shanzhai, people outside the game will immediately put forward a lawsuit this is the most effective means of intellectual property rights protection, but insiders do not look at all. Shanghai Hao Jia Information Technology Co., Ltd. President Xu said to the media: "China's online games are booming period, the laws and regulations are not sound, and the legal protection of intellectual property is very weak, in China to play a case of such intellectual property rights, not a two or three-year is not at all."　　"More crucially, a game life cycle is only two or three years, real and so on, even if the lawsuit is defeated, the Shanzhai can easily give up this has been it squeezed dry oil and water products, towards the next target." At the same time, the extraordinary flow of personnel, but also let the game company to innovate "such as Tiger", Sohu main game "Tianlong eight" is still in the creation, and soon launched a new game "Genghis Khan." From the anecdotal point of view is that the Zhang Zhang as the representative of the senior Sohu at one point on the move to the implementation of the "media ban." The result was unexpected to everyone, not only did not let "Genghis Khan" "Perish", instead let it have and "Tianlong eight" highly similar to the game kernel of the core of the news, soon "Genghis Khan" and "Tianlong eight" the same high-quality game, the breakthrough of 100,000 people at the same time online mark, to achieve profitability.　　has been the fight against Plug and play as a game of intellectual property rights defenders of the main battlefield of Zhang, in fact, has tasted the suffering of the cottage game, just have the pain can not say it. It is in this state that the domestic game industry to innovation has a "chicken" feeling. For a Chinese game market where anything can be "cottage", a game is successful, the next morning may be able to see the Shanzhai version of the listing.　　"The death of innovation, the innocence of plagiarism" seems to be the Chinese online games a spell. The key to this curse is that there is no real intellectual property under the fist products, Chinese online games generally do not have their own soul.　　And a game without soul, is the easiest to be cottage. How to find lost soul innovators how to survive? This is a problem. Cracked the way only one, is to let their own innovation has not been the potential of the cottage, the author in the new book "Model Warcraft" in the repeated discussion of this issue, that is, to achieve the old man Qi Baishi famous saying: Learn my life, like my death. This seemingly impossible task, in fact, "wow" has done, as the world's most box-office game, its Shanzhai people are not very annoying.　　, but there is no good fate of a shanzhai, the reason is very simple, who can steal its appearance, plastic surgery can imitate its technology, research and development can, but no one can copy its soul. A game industry personage told the author: "Any game, from the technical point of view, there is no insurmountable peak, to achieve can not be replicated or not easily replicated intellectual property technology, the first to crack the problem is not technology, but how to give it a new connotation." "Final Fantasy", "Kingdoms", "Three Kingdoms Heroes Biography", "Warcraft" and so on games, are series, calendarAfter more than 10 years and not decline, many across the PC single game platform, game console platform and network game platform, from the play, their experience has been replicated by other game companies.　　Technically, they are not necessarily the industry's most advanced, but they are still very popular, because they have in the intellectual property technology framework, built a set of exclusive game of the culture and the world view, others can imitate, but not beyond.　　With the soul of the game, even if the imitation of a fake game, will be based on the strength of their soul, and the ability to resist such infringement of intellectual property rights or immunity. And to do a soul game, it is necessary to give their own game to the connotation, this content can be achieved by culture, ignorance may not be innocent, can also profit, but there is content, culture, the soul can capture the hearts of players.　　When the single time of the "Chinese Paladin" and the game of the era of the West Tour series, the reason can become a classic, but also because they also have a bit of culture, did not lose the soul, nothing more. Only the soul can not cottage, which is actually the only key to crack the mystery of the cottage.