Comments: Who says the game can't be serious

Newspaper reporter Zhang Yi "Serious" and "game" is a pair of "antonym"? Not。 They can be "compatible" with each other, and a new word-"serious game"-is now being synthesized. Yesterday, the country's first serious game industry Alliance in Shanghai, the first batch of more than 10 member units want to prove to the public-serious game is a new development direction play is the means, learning is the goal at least some multinationals have identified the "serious game." Amway, a direct selling industry multinational company, is commissioning a Shanghai software company to develop a serious game for it, which is expected to be completed early next year.　　In this "Amway life" of the online games, the player has a 3D virtual image and a set of virtual props, in the virtual city with a variety of virtual characters to deal with, the purpose is to develop these virtual characters into customers, the protein powder, laundry fluid and so on to sell out. The development of "Amway life" of the "Thinking Software" is a member of the Shanghai Serious Game Industry Alliance. Zhou Biao told reporters that this is actually a set of training courses, players are new employees, the game has designed 39 kinds of business situations, customs clearance to spend dozens of hours.　　In the game, the virtual trainer will constantly appear pop-up window, teach direct marketing essentials, such as to often copy "mobile phone" (one of the virtual props) to call each other contact feelings, to participate in parties to meet potential customers ... Zhou Biao said, "The idea Software" formerly mainly do elearning (electronic learning), and Amway cooperation for many years, "Amway Life" is the first to borrow the form of large-scale role-playing game development courses.　　Compared with the traditional electronic courseware (video, animation), role playing may help employees to enter the role faster, and the company can easily collect "player information" to understand where the new people are most prone to make mistakes, targeted special lessons. The most important application of serious games is the education field, which is now mainly used for enterprise training.　　It's trendy: in France, almost no one knows this concept 5 years ago, and now 60% of companies are training with serious games. Staff training, rehabilitation training Shanghai Municipal Commission software and Information Services Department deputy director Jiangning told reporters, the development of serious games, the key is to have "entertaining" creativity.　　It is the first game, otherwise can not attract players, also not to become a product, the formation of industry. "Crystal", the largest multimedia design enterprise in the country, is planning to devote a lot of resources to serious games, Vice President Tifei said: "Competition, feedback, rewards, fulfillment, whether it's serious or not, these are all elements." He said that the current serious game is mainly b2b--customers to enterprises and other organizations. Unlike entertainment games, the target players of serious games are not only teenagers, but also have a wider age distribution.　　These differentiated qualities can make serious games an independent space for development.　　Most of the first members of the Shanghai Serious Game Industry Alliance are not traditional game companies. "The Fun Software" is developing a and happy net "cheerful restaurant" some similar serious game-the first requirement to promptly guide diners to the empty table;The task of serving orders is added, and the third is getting more and more complicated, for example, customers will slip and fall ... The CEO of the company said he wanted to use serious games in restaurants, retail, hotels and other industries to help them improve their quality of service. The game is the Q version of Japanese anime style, but the situation is taken from the real material, players should pay close attention to and actively respond to the needs of customers.　　In the demo, the thousand kinds of Mao their own play, tired of coping, virtual customers "smiling face" again and again gloomy down ... "Reading, class is a rational-oriented left-brain movement, and solve the real problem involves emotional factors, more emphasis on the right brain." "Thousand kinds of Mao said:" The game can be left-brain learning and right brain learning combined.　　"In addition to staff training, serious games can also find a lot of applications, such as public science, commercial advertising, or even" heal. "Ji Long information" developed a serious game, the purpose is to help patients with nerve damage recovery of limb function. Players not only want to move the mouse, but also face the camera as required to complete a variety of movements, or beat the screen flying dandelion, or open arms control "seagulls" flying along the specified line. General Manager Hanbing said the game is commissioned by the Beijing 301 Hospital to develop, based on medical theory, the final game results will be a pathological report.　　Games that make boring healing fun. Optimistic outlook, but need to push. Maharic, director of the Shanghai Serious Games Industry Association, said that the online games industry has been in a relatively low ebb for 10 years now and needs to be stimulated by innovation.　　In his view, serious game is a new direction of development. Data from the Eric Consulting show that this year, the domestic "e-learning" market is more than 50 billion yuan, if serious game can be cut to a piece of cake, the development of space can not be underestimated.　　To know, the fiery Chinese online games market, 2009 sales Scale is also only 25 billion yuan. Jiangning, of the city council, said at present, the biggest obstacle to the development of serious games in China is that the cognition is too low, the market demand is insufficient, so the government and industry organizations are needed to promote the market development. Some government projects may consider serious games, such as the popularization of fire safety and the knowledge and skills of escape in the public.