Comments: Yahoo's reputation after the integration of the rice bowl dispute

Always want to talk about the integration of Yahoo word of mouth their ideas, finally squeezed a little time and everyone to share the life of Chinese consumer services. July 9 Alibaba officially announced the Chinese Yahoo and Word-of-mouth network integration into a new Yahoo Word-of-mouth Company, the formation of a new management team. This is the introduction of the Taobao Mall after the launch of a new strategic arrangement, the community and E-commerce integration of the Life service platform. Before this, the public comments, Google Life search, Cool News Network, Rice Network has been planning for the development of the direction of the sprint, consumer information burst a new pattern, a bowl of competition also came to power.

Information explosion of life service

According to 2007 data from the National Bureau of Statistics, China's tertiary industry amounted to 9.6 trillion yuan, accounting for 39% of GDP. In 2001, the proportion of the world's third industry accounted for 67.7%, which grew 11.2% from the previous year. In 2006, China engaged in the life service industry close to 40 million, covering the catering, real estate intermediary, entertainment, chain hotels, home economics and other areas of life, The sustained and steady development of the tertiary industry marks the gradual shift from the basic needs of the people to a broader material and spiritual needs, providing a space for more and more life services. By April 2008, the coverage of living services had reached 103 million per cent, up from 39% last year.

Combined with the above data, life service industry and life search combined to create more than 10 billion U.S. dollars output value, China's 221 million Internet users through the network to pass out the living consumption demand, formed a new internet model, a huge market. Consumer merchants/Enterprises combined with the Internet's efficient low-cost, crowd communication advantage will create a new highlight of the industry, combined with E-commerce resources, capital advantage will make the scale of the industry rapid formation, will help more than 4 million of China's businesses to enhance service value-added and promote service brand expansion.

Ma Yun creates the way of integration

July 08, Ma Yun again shot to integrate the architecture of his e-commerce kingdom, China Yahoo formally with the domestic largest consumer interactive platform Word-of-mouth network complete integration, a new, large-scale life service platform was born. With the huge consumer and merchant group of Word-of-mouth Network, integration of its content, consumer groups, business/enterprise interaction unique advantages, combined with China's Yahoo Portal, search the field of influence and resources, the development of consumer services industry has far-reaching significance, a quick-impact transmission, high output value of the network Service platform immediately available This will ripple through the link belt of the entire consumer information service industry.

At the same time, through real-time chat tool Ali, life Service information dissemination Interactive platform Yahoo Word-of-mouth, business-to-business E-commerce platform and more than 62 million consumer groups of Taobao interoperability, the construction of the integration of Ma Yun card.

The Battle of the rice bowls

Public comments on the launch of the Guangzhou market strategy in June announced the end of the year to achieve profits, Google last year, the release of Life Search service, Cool News network last year will be the word to consolidate the housing rental market share, Yahoo Word-of-mouth July, a job for the object of the battle has been launched. Cool News has the advantage of renting, the public reviews have the opportunity of food industry, the rice direct integration of consumer and business resources to provide online ordering service, the PA side. Yahoo Word-of-mouth will be the community and E-commerce integration, a combination of interaction, content, search, business comprehensive strength, so as to cover the entire consumer areas such as basic necessities, with a comprehensive advantage of quality and quantity.

Taobao more than 62 million of the faithful, consumer-oriented high-quality user base compared to other consumer service-oriented online platform needs to transform or guide the user to spend the time and cost of investment and the integration of Yahoo's Word-of-mouth comparison has a significant difference. Admittedly, according to the public comments on the data show that its user loyalty is good, but there are still less business participation in consumer information updates, the user's consumption power has yet to be developed. After the integration of Yahoo Word-of-mouth so that businesses have an independent display of communication space, consumer reviews, consumption index, consumer search, etc. as one of the characteristics of the comparison of cool news, Rice Unified telephone bridging the way, the result is self-evident. There is news that Yahoo Word-of-mouth original "Word-of-mouth index" will be applied for patents in the near future to effectively maintain its dominance. On its current development forecasts, Yahoo Word-of-mouth in the near future will launch a similar to the integrity of a set of business online marketing services products, and the introduction of efficient video display spread to fully open up the new territory of business marketing, integrated Alibaba in the successful operation of E-commerce, profit model is also more clear.

2008, with the Olympic Games, World Expo, the Asian Games and other international events held in China, China has become a global gathering point, the most concentrated response will be reflected in the consumer service industry, consumer information has become a must, and mobile Internet high-speed popularization will again help the entire industry informatization of the footsteps; Business, consumption in the Internet line platform under the integration of close interaction will also become inevitable, on the current economic environment to open up new and efficient marketing territory also has an urgent need, there is also a key point is that the national Government of the entire information industry has been promoted to the national strategy of the height. (Wen/ling-GE)