Commercial real Estate VS electricity dealer who will be eliminated?

A few days ago, Wanda Group to get involved in the news of the electricity business sparked hot debate. And just before November 11, China's e-commerce appeared bursting-type development: Alibaba claimed, Alipay total sales of 19.1 billion yuan, of which 13.2 billion days, Taobao 5.9 billion yuan. Such an enviable data, in addition to arouse the strong reaction of the market, but also triggered a traditional commercial real estate and electricity business between the survival of the big discussion.

Experience-oriented commercial real estate is more resilient @ Cai Weimin (blog, Weibo) (Director of real Estate Operations Research Center, Fudan University): The competition between commercial real estate and electric power is in fact complementary to each other and there is cooperation space, both of which are competing with the United States, which is not necessarily a life-and-death problem. For example, cinemas, high-end luxury goods, catering, intermediary stores, and so on, need to experience type of consumption, is not and can not, still need commercial real estate to provide related services. In other words, in the case of siege, commercial real estate must carry out an unprecedented transformation, and strive to survive in the gap between, and the electricity business to carry out differentiated competition and cooperation is the path.

@ Guo (general manager of Sina Commercial real estate): The biggest difference between electricity quotient and physical store is the experience, must experience the industry in the physical store to survive more powerful, such as: Catering, hospital line, and the development of commercial real estate and electricity business is not a pure competition, but interdependent relationship, this is the two marketing models, and the ultimate value of commercial real estate is the value-added of the property, the electricity business is the financial market, the coordinated development of the two will be the Gospel of the retail market.

@ Shangiang (Human resources director of Chinese Business School): The net buys to us to bring the benefit, the convenience, to the competition White-hot department store has the huge impact, within five years bookstore, the clothing shop, the shoe shop may reduce 50%. Commercial real estate is to do the environment, is the experience type of mode. On the other hand, the merchant enters the electric business risk, the profit is low, has the brand not to stock the merchant is does not develop the electric business. With the development of society, we pay more attention to spiritual civilization, in the long run, the share of commercial real estate will be more and more big.

Commercial real estate and electric business are like McDonald's and KFC @ Trikon (Shanghai Royal Palace Hotel-style apartment Consolidator by Kempinski VP): Standard words of goods in the electric business channel can be a big line, experience type of goods also need face-to-face service, commercial real estate and electric business, who will not be eliminated, who can not leave, It's a pair of enemy. Like McDonald's and KFC, Coca-Cola and Pepsi.

@ Commercial Real Estate Wang Cannon (three gun real estate organization chairman Wang Shaoshan): Commercial real estate PK Electricity quotient, does not exist who eliminates who the question. The electric business platform will strengthen the logistics and the offline experience more, the traditional retail trade also will be generally net, the line of alignment is the trend of integration. The two gradually merged, who will be cost-effective, service experience and brand appeal to do better, who will occupy more market share. The future of the victory of Wanda, not another Wanda, the victory of the cat, nor another day cat. Continuous innovation, with the Times, is the constant theme of business.

@ Howian (China le Chamber of Commerce Executive President): Commercial real estate and E-commerce are two channels and platforms, are to serve the business and ultimately serve consumers. should be able to attract the service and the service to the ground, who in this respect to do well who can win.

The electric dealer can only replace the business project which conflicts with its target customer group @ Steamed Small Five (Macroeconomic environment research • Real estate early advisor and marketing strategy): In the short term, the electrical business may not be able to completely subvert the entire commercial real estate, it can only replace the commercial real estate in this huge chain of industry, such as traditional department stores, professional markets, Positioning of the low-end small shopping and so on. All of these are business projects that conflict with the target audience.

@ Wang Xianqing (Secretary-General, Guangdong Provincial Business Economics Council): commercial real estate and electrical business are two different types of business, but also two different industries, they exist, growth and evolution of the conditions are inconsistent, follow the law is not the same, therefore, can not replace each other, who can not be eliminated. Commercial real estate is a kind of industry in the land industry, and the electricity quotient is a kind of industry state in the retailing industry, the life cycle of both is not an evaluation standard.

Shao, a journalist of Huaxi Metropolis Daily