Commercial run of the Kowloon Hill charity Race

Tomorrow, the Dragon Boat Festival, "China's first charity equestrian Carnival" will be held in the Kowloon Mountain Tourist Resort, Pinghu, Zhejiang, the activities include polo competitions, equestrian performances, speed horse racing and so on.　　The 4-year-old "horse-themed charity event", although the title of "China", hosted by the "Zhejiang", but its real sponsor is the "Shanghai Charitable Foundation", so that the event has "Shanghai version of Horse Racing" and "Charity horse race" said. Shanghai has a long history of horse racing, and the old Shanghai Racecourse is where adventurers often go. After the founding of New China, the commercial horse disappeared. However, since the 90 's, there has been a renewed trend in the mainland's private horse racing betting, especially in 1997 when Hong Kong returned to the "horse-run" (i.e. horse racing betting).　　Up to November 2008, Wuhan Oriental Horse City held a commercial horse racing event, was regarded as a preview of the mainland Ayu horse racing. But for more than 4 years, the Shanghai Charitable Foundation has been stressing that Western-style betting will never be done. April 10 this year, Shanghai Charitable Foundation Deputy Secretary-General Mazhong officially announced in nine Longshan held "Charity Horse", and said, "No one or business can get profit from it."　　According to the Morning News reporter, the "Charity Horse" landed in Kowloon Mountain, due to the Shanghai Jiulong Mountain Co., Ltd. (600555.SH, hereinafter referred to as "Kowloon Mountain Shares") in January this year, the initiative to contact the Shanghai Charitable Foundation, and set up a "Pinghu Kowloon Hill Racing Sports Services Limited" to operate the matter.　　Kowloon Mountain has since become one of the organizers of the "Charity Race", which is also the actual operator of the Kowloon Mountain tourist resort in Zhejiang.　　Since April 22, the official release will host the "Charity Horse" announcement, to May 26, Kowloon Mountain shares rose by 38%.　　Charity horse race 4 years for the Shanghai Charitable Foundation, "The charity horse race" is its long-standing idea. 2005, Shanghai Industrial Group organized the development of Chongming Dongtan project. Mazhong heard that Dongtan will build a modern international standard racecourse, "I went to the real group of leaders, I would like to work with them on the Dongtan racecourse to engage in charity horse racing activities, they said they must make this matter successful."　　"The Shanghai Charitable Foundation began to pave the ground for the" Charity horse race "after the initial cooperation with Shanghai industry.　　January 22, 2006, the Shanghai Charity Foundation in Nanjing East Road, a new World held "Light Wish" charity Pat, Shanghai Jinshan Steed Horse Garden donated 4 horse one-year right to use and title auction, and announced that the 4 horses will be unveiled in the year of the "Charity Horse" activities.　　Subsequently, the Shanghai Charitable Foundation announced that May 6, 2006 to 7th in Jinshan Horse Park held "China's first charity equestrian Carnival." Mazhong recalled that it was planned to inject new content into the program, such as "We want to work with the telecommunications companies, all the spectators can use the form of text messages to win Prizes quiz awards."　”　In April 2006, the Shanghai Charitable Foundation decided to postpone the event to the National Day of the year and move to Jinshan Beach. August 2006, "Shanghai Social Security case" incident.　　The "Charity race" ran aground. The Shanghai Charitable Foundation announced the resumption of the event in January 2008.　　It is worth mentioning that, in order to tie in with the event, the Shanghai Charitable Foundation in 2007 specifically to the City Lottery Center for a set of "Charity equestrian Carnival theme lottery." "First the South snowstorm, and then occurred Wenchuan earthquake."　　Mazhong's "Charity race" was postponed again.　　Jinshan and Chongming are the alternative venues for the charity Equestrian carnival to be held in 2008. Kowloon Mountain's participation in 2009, the Shanghai Charitable Foundation restarted the event again. Mazhong began to inspect Shanghai's venues, "basically not scale." "Equestrian is the main horse in Shanghai." The number of racecourse in Shanghai has reached more than 20, with the largest in Shanghai equestrian stadium in Jinshan, according to the head of the racecourse. The racecourse is part of the Shanghai Municipal Sports Bureau, which has hosted the 2007 Special Olympics equestrian events and other major competitions. The Shanghai Pine Equestrian Club in Fengxian is another Shanghai site to reach more than 100 mu of horse often according to the Morning News reporter learned that Shanghai Charitable Foundation and Shanghai Equestrian Stadium because of the difference of ideas, and finally give up cooperation.　　The Shanghai Pine Equestrian Club said the charity foundation was not in touch.　　As for Chongming, because Dongtan project has been in abeyance, its racecourse construction is still a piece of paper idea. Coincidentally, earlier this year, the Shanghai Charitable Foundation held a charity event at the "Shanghai Jiulong City Clubhouse" under its stake in Kowloon Hill. "In that event, both sides met.　　"Subsequently, the Kowloon Mountain shares of the initiative to contact the Shanghai Charitable Foundation, proposed the two sides joint venture to establish a new company to operate the horse race.　　"Pinghu Jiulong Mountain Racing Service Co., Ltd." came into being, the company by the Shanghai Charitable Foundation for the horse-racing project shares, Kowloon Mountain stake in cash. "First contact with the following people, later and Qin husband hit."　　"Mazhong said.　　Qin, chairman of the 47-year-old Shanghai Jiulong Mountain Co., said to the Morning Post reporter, "who first find who is not important, it is important that we all feel that this thing can be done." After the official release of the Shanghai Charitable Foundation 11 days later, the Kowloon Mountain shares announced on the evening of April 21 that the company and the Shanghai Charitable Foundation, the Shanghai Municipal Spiritual Construction Committee office, Shanghai Media Group, International Special Olympics East Asia activities and fund-raising Committee, Shanghai Special Care Foundation,　　Shanghai Love Foundation and other 6 units in cooperation, will be on May 28 in the Kowloon Mountain Tourist Resort jointly organized "China's first charity equestrian Carnival and Ambassador Cup International horse game."　　The announcement said the event would "provide a solid base for the next successful race event." May 18, Kowloon Mountain shares also issued a notice that will invest 5.1 billion yuan to build "Kowloon Mountain Ocean Garden" and otherThree major projects.　　The Kowloon Hill Ocean Garden is a matching event for the racecourse, which is mainly used for horse-racing receptions and business holidays. The above news has affected the price of Kowloon Mountain, which has been trading several times in the following trading days. The full name of the "China's first charity equestrian Carnival and Ambassador Cup International Horse Game" was held in 3 days in two races.　　The charity Equestrian Carnival was held on May 28 only one day, 29th and 30th, and the Shanghai Charitable Foundation did not participate. The activities of the first day of the event are: Polo games, lawn hunting, horse racing, dressage, the show, the horse War, obstacles, the audience short shot stroke Select interactive programs.　　A total of 100 horses were required for the day, except for the 20 horse races required for horse racing, which were introduced from the Hong Kong Jockey Club, and the remaining horses were from the "Kowloon Hill Jockey Club". What is worth mentioning is the horse racing program.　　A total of two games in the afternoon each game, each 10 horse race.　　The Kowloon Mountain Jockey Club, which had been dominated by the polo competition and did not have a horse race, has repaired an elliptical permanent runway of about 1500 metres and 20 metres wide. Mazhong told The Morning Post reporter, in order to distinguish last November Wuhan's commercial horse racing, "China's first charity equestrian Carnival" does not set the player bonuses.　　As for the audience, if the ticket number (each ticket has a unique code) and the winning horse number (each horse with a number) the same, you will receive a souvenir-the Shanghai Charitable Foundation to provide limited edition stamps. However, the "Charity race" introduced part of the Hong Kong Horse racing program, that is, before each game, the rider will be on the pitch for a week.　　The moderator gave a detailed introduction to each horse and its contestants.　　Qin Junwen, director of the Race Lottery Research center of Hubei Academy of Social Sciences, pointed out that "the first Chinese charity Equestrian Carnival and Ambassador Cup International Horse Game" is the significance of the introduction of professional horse racing and its players, and the significance of Wuhan is the introduction of lottery links. Mazhong does not refuse to introduce lottery links. "In preparation for the charity Equestrian Carnival in 2007, the Shanghai Charitable Foundation also submitted an application to the City Lottery Centre to issue a set of ' The charity Equestrian Carnival theme lottery, but the horse race is not related to the winning of the lottery, but a special lottery ticket is issued, but the lottery is not available because the charity equestrian carnival has been postponed. Since the issue of the lottery will take at least half a year, it is too late to issue a lottery ticket at the charity Equestrian Carnival, but even if it is issued, it is not the so-called ' horse color ' because it has nothing to do with the result of the game. "In the May 28 event, the audience has two chances to receive souvenirs."　　One is to step on the lawn to hunt for treasure, in the event there is also a lucky person is likely to obtain a value of 40,000 yuan Shobong one; second, the day there is a lottery, through the extraction of ticket number of the way, so that ticket viewers have access to cars, notebooks, digital cameras and other prizes. "Is notCommercial horse racing. "Mazhong has been insisting on the nature of this event:" First, the vote is the receipt of donations, can be tax deductible. Tickets are sold in the form of donations, and all income will be spent on public goods. Second, it is not similar to Western betting horse is sponsored by a horse club; third, commercial horse racing must be profitable and profitable, and the companies we participate in this event are unlikely to make money from it.　　"Mazhong familiar with the law, the first in the country to be qualified lawyers, lawyers for the civil law researcher."　　Kowloon Mountain is not a loss. Although Mazhong said that Kowloon Mountain could not make money from it, it was understood by the morning News reporter that the contractor's Kowloon Hill Horse would not be at a loss.　　The live charitable foundation's income mainly comes from the ticket, the advertisement sponsorship, the charity item auction. First is the ticket, the price is divided into 1680 yuan and 1980 yuan two kinds. As of May 26, the Shanghai Charitable Foundation has sold about 2000 tickets, according to the Morning news reporter.　　In the past, the Kowloon Hill jockey Conference could hold five thousand or six thousand spectators during the competition. The second is the auction of charity items. The article has 6 Arabian pure blood Horse, in addition is the calligraphy and painting, the horse tool and so on. According to Shenying, director of marketing and activities of the Kowloon Hill Jockey Club, the Arabian Pure Blood Horse is a member of the Kowloon Mountain Horse Clubs and the market price of horses is between 2 million and 3 million, and every Shou is donated to the charitable foundation at a price exceeding 1 million yuan.　　Calligraphy and painting from the Shanghai Charitable Foundation. Third, in the event scene also has the fashion display area, the dining exhibition area, the children amusement park.　　This part of the investment by the Charitable foundation, Kowloon Mountain does not participate in the operation, all proceeds into the Shanghai Charitable Foundation account. In addition, the Shanghai Charitable Foundation's official website shows that the Shanghai Charitable Foundation has accepted a total of about 992,000 yuan donations from 3 units. and the prizes for the event come from sponsorship. At the same time, the operating costs of the day's activities are also paid by the Shanghai Charitable Foundation.　　such as building tents, VIP food and so on. "All horse-related is owned by the Kowloon Hills Horse." Others are organized by the Shanghai Charitable Foundation.　　"Mazhong said. The polo competition was another important part of the event. The contractor will be responsible for the planning and conduct of the whole event. So far, a total of 7 teams have competed. Respectively: Germany, the Swiss Chopin Watch team, Shanghai Magazine team, Italy harbourmaster team, Shanghai star Mercedes-Benz, the British Hurun Magazine team, the Netherlands Heineken team.　　A total of about 28 players. The specific team process is this: The Kowloon Mountain Jockey Association to contact the relevant country embassy, to determine the participation, and then contact the participating countries or regions of enterprises to obtain sponsorship fees. Each team must ensure that there is an ambassador in the country of the players, the rest of the players have no restrictions on nationality, according to the level of the average match. Of the 7 teams, 4 players from the German team were organized by the Kowloon Hills Jockey Club's own money.　　The other six teams of players are coordinated by the Jockey Club, Kowloon Hill is responsible for accommodation, transportation and other costs. "These costs basically sustain the expenses of the Jockey Council," he said. Since the operating costs of the event are largely funded by the foundationBear。 So sponsorship fees are not high compared to the past. "Shenying did not disclose the specific costs.　　The newspaper reporter from the relevant channels learned that each team's sponsorship costs about 150,000 yuan. The whole activity of the Kowloon Mountain Jockey Council should have a good return. "People close to the event said.　　The next and third days are pure polo competitions, which are operated entirely by the Kowloon Hill Horse.　　Shenying said that these two days, Shanghai visitors can be free to set up a company to operate the horse racing?　　Close to the organizers told The Morning Post reporter, the charity Equestrian Carnival is the essence of a horse race test water. "Kowloon Mountain Shares and the Shanghai Charitable Foundation may jointly hold a race to issue lottery tickets."　　The people said that the Kowloon Mountain shares will certainly not be able to apply for horse racing, but the Shanghai Charitable Foundation has the possibility to apply for issuing lottery tickets. People familiar with the matter told the Morning Post that the Shanghai Charitable Foundation had previously received permits to allow horse races.　　The document, where its licensed items are located at Chongming Dongtan.　　But gambling-type horse racing has been banned by the state.　　Kowloon Hill shares have clearly made the development of horse racing a future goal.　　The morning News reporter from Kowloon Hill shares, Kowloon Hill Jockey Club Two insiders know: Kowloon Mountain has been identified as the company's future objectives, but at present, it is not clear whether the project is operated by joint-stock companies or Kowloon Hill Horse operation.　　Qin told the Morning Post that the event would also be held in Kowloon Hill next year. Mazhong said that the charity equestrian carnival activities will be carried out, but not necessarily in the nine Longshan held. "If Shanghai has the conditions and wants to participate, we are very welcome," he said. "The future of horse racing in China." Mazhong said "It is not feasible for the Chinese mainland to engage in commercial horse racing and gambling." But you can start with the attention, then watch, and then see what's behind the development. "Qin's words worth pondering," If you want to do a prize quiz Ah, such as lottery tickets ah, and so on, there is a way to go. If the state is allowed to do so, I do not think the enterprise can operate. It is ultimately done by a social charity or a state agency. "It is learnt that after the first charity equestrian Carnival in China, it is possible to hold a regular horse race every week after the Kowloon Mountain." People involved in the preparation of the event said, "There is no certainty that anything is possible." ”