"Commodity comment" is an important application of Community marketing

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In order to pass the time on the way to work, has been on the phone to listen to the radio, one of the ads I think it is very interesting: Ctrip in the recruitment of users for free in five-star hotel accommodation, the condition is the end of the experience to Ctrip comments. Obviously, this is ctrip. In order to promote their own hotel reviews, this reminds me of a few years ago, since the public comment on the network, the various areas of reviews have come out, and some sites are to do professional reviews, some will be comments as an important part of the site, you can see that this model has been widely recognized by the Internet industry.

I simply Google a bit, I found N more comments on the site, such as hotel reviews, hotel reviews, car reviews, cosmetics reviews, decoration reviews, hospital reviews, tourist attractions reviews and business reviews, can be summed up: As long as the merchandise, you can comment on. Goods are used to exchange, buy and sell products, as long as the things can be bought and sold, there is commercial value, it is profitable.

Let netizens who have tried a certain commodity to comment on it, this is the most real, most intuitive and most valuable product screening or sorting, forming a collection of opinions. This set of undisturbed views is the most valuable reference for consumers, the most important content for the site, and the best way to collect consumer feedback for a product's business. Comments can guide consumer consumption, can make the site attract more loyal users, can promote product sales and improvement.

For example, sports venues of the sport community reviews, because now the big city white-collar life style and state, sports become this crowd weekly homework, just in the big city, all kinds of sports venues or venues are charged, are traded as merchandise, so for the sports venues comments on the very meaningful. Nana is a friend of mine in Beijing, she used to play badminton with her colleagues in the evening of Wednesday. On weekends and college friends to ski, so on the Internet to find the right badminton and ski resorts is her very important task, first to check the address, to find convenient transportation, and secondly to screen out the venue and services are very good; Once again you need to know the price; Inquires the address and the price is very convenient, but wants to know the site and the service situation, understands other notices the matter to be possible only to inspect or to view the Netizen's comment. This is the value of the reviews.

Praise such as the tide of goods are bound to be more netizens consumers, sales situation and even a geometric multiple growth, if the evaluation of the general bad goods may be difficult to raise their heads. Although now do the application of the site more and more, and even some abuse, but become a special form of community marketing will certainly be in a short time in the Internet.

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