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SEO (Search engine Optimization) now has a lot of webmaster into this field, but in the SEO, there are a lot of cheating methods. Sometimes, these cheating methods are intended to be used by webmasters, attempting to manipulate and deceive search engines. But sometimes, many webmasters may inadvertently use these techniques. Originally his aim was to achieve other results, but inadvertently violated the search engine requirements of the specifications.
whether the site owners hire other designers, or their own design site, all need to pay attention to their own web site can not use these SEO cheating techniques.
Bridge page (doorway pages)
usually use software to automatically generate a large number of web pages containing keywords, and then automatically turn to the homepage from these pages. The goal is to hope that these bridge pages with different keywords are ranked well in search engines. When the user clicks on the search results, they automatically go to the home page. Sometimes a link to the homepage is placed on the bridge page, not automatically.
In most cases, these bridge pages are generated by software. As you can imagine, the generated text is messy and illogical. If it is written by someone who really contains the key words of the article, it is not the bridge page.
keyword stuffing (keyword stuffing)
in the Web page a large number of keywords, hoping to improve the keyword density, improve the Web page for the relevance of the keyword. Keyword piling can be in many places, such as in the user can see the text itself, may also be in the title tag tags, keyword tags, description tag.
should say that with the improvement of search engine algorithm, keyword density is not an important factor. This cheating can only cause trouble to your website.
hidden text (hidden text)
Hidden text is in the HTML file of the page contains the words of the keyword, but these words can not be seen by the user, can only be seen by search engines. There are several forms, such as the Super small text, the same color background text, the text in the comment label, the text in the form input tag, the text on the invisible layer through the style sheet, and so on.
also aims to improve the relevance of web pages.
Sometimes, some people still in these places with the content of the site, but very popular keywords, I hope that the Web page in these popular keywords to get good rankings and traffic.
Hidden links (hidden link)
hidden links and hidden text are similar, but the difference is to put the keywords in the link, and this link is not what users can see.
hidden page (Cloaked page)
Some Web pages using programs or scripts to detect whether to access the search engine or ordinary users. If it is a search engine, the page returns the optimized version of the page. If the visitor is a normal person, another version is returned.
This type of cheating is usually not found by the user. Because once your browser looks at this page, both on the page and in the HTML source file, you've got a different version of what the search engine is seeing. The way to detect this is to take a look at the snapshot of this page.
purchased links (link buying)
Although in other sites to buy ads is a very normal thing, but sometimes if the purchase of advertising links is purely to improve the level of Web page PR or to manipulate the search engine rankings, it will also be used as cheating means.
There is a vague line between how to distinguish between normal advertising and cheating. But the person who does this is very clear in his own mind. If your site is considered to be cheating by buying links, there is no way to argue with search engines. Because the search engine decision is the final decision.
of course even more serious is that if your site is selling links to that site, you will be more trouble.
