Common marketing measures in SEO optimization process

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Once asked me, for an enterprise-type site, SEO optimization technology is important or network marketing some marketing measures important, I answer network marketing to be important, because for a business, profitability is the sole goal of the Enterprise, 360 founder Zhou Hongwei once said, If a business is not profitable is a very immoral thing, I feel this sentence is very reasonable, for an enterprise, the enterprise to do is to provide users or customers with valuable products or services, so as to enable enterprises to profit, If an enterprise cannot make a profit by stating that the product or service of the enterprise does not bring value to the user, it is a very immoral thing to create a company that cannot produce value. The same is true for our site, if your site can not produce value is also a moral thing, and the current internet market is a lot of new people's services and products are valuable, but not the product visibility and product exposure, Not good at using Network marketing some marketing measures to cause the site can not be profitable, and we all want to make our site in a profitable state, which requires us to be proficient in some network marketing measures, then, SEO commonly used in the network marketing measures have?

1, user guidance

Stupid people will ask customers to buy your product, smart people are the ones who lead customers to buy your products, and in most companies, sales people play a stupid role, marketers play smart roles, but both are integral, and if you work in a lot of companies, you'll find something, Is that no matter the company, his most powerful two teams must be sales department and marketing department. User Guide is the marketing department will use the marketing measures, about the user-led network marketing measures I have in the previous article, like everyone briefly introduced, user guidance is the user browsing our site, we must guide users to buy our products, In many sites there will be a similar product there are many types of situation, this case users are usually not very understanding of the product, do not know which type of product quality is good, which type of product quality is not good, in the user existence of this mentality, users will most likely choose more people to buy products, Usually marketers will ask the technology department to set up the number of people to buy the product under the site's products, of course, the number of the purchase can be set freely, because this is a network marketing measures.

2, Emotional Marketing

It can be said that the Internet is an information dissemination speed and range are relatively fast one way, almost any news in the Internet can immediately let everyone detailed understanding, which for the network marketing measures in the emotional marketing has laid a very good foundation, Emotional marketing is usually through the user's compassion or make users more angry way to achieve a brand promotion effect, we do not underestimate emotional marketing, in the internet often a high-quality soft wen can be tens of thousands of of people's attention, or even higher, such as Gado originally because of embezzlement Wanglaoji red bottle and was Wanglaoji sued court , led to add more treasure not only lost the lawsuit but also reduced a lot of users, and Gado through micro-blog Way released a add many treasure sorry picture, the picture for four infants crying expression, and Gado in the picture expressed deep awareness of their mistakes, This way is to use the user's compassion psychology to use marketing measures, a picture was spread the uproar, not only make Gado save lost users also added more loyal users, this is the importance of emotional marketing, SEO Network Marketing Measures are usually through some emotional marketing measures to write some soft text in the major well-known media release, meaningful content effect is more obvious.

3, Free marketing

Ma Yun once said "free is the most expensive", presumably we must know that Jack Ma in just created Taobao is free, Ma Yun did not think of Taobao one day can do so big, in fact, Ma Yun can do so big is entirely because Ma Yun was free to open Taobao shop, Through the free way to make the user disguised consumption to improve their performance, such as micro-letter has just launched half a year can monopolize China Mobile and Chinese linkage of SMS and MMS business, micro-letter is to use the free way to allow more users to use their products, and every day let users hit the plane, Running cool and other games can earn more than SMS and MMS business many times the performance, this is to let the user in disguise the importance of consumption, but even the free products you have to do than pay the product is still better, so as to receive more user recognition, to achieve the best results of free marketing, this is called cock silk to the world.

4, two times consumption

Whether it's our product or our service, since it is necessary for users to pay that there must be a lifecycle, so as to ensure that our business performance continues to rise, and in this case, if our products or services to the effect of good that will produce some two consumption of users, for example, we are doing website optimization services, Need to pay a certain service fee like the user, and is paid by the year, because you cannot say once a charge permanent service, if you say so your customer will not believe you, and in this case if your service is good, then your customer will produce two times in the second year of consumption, Why a lot of people say it's normal for a business to be unprofitable in the first year, because in the second year customers two times in order to we do not need too much cost to be able to get the same performance, such as McDonald's second Cup Half-price strategy, I believe we all know, we go to McDonald's consumption, Usually in the dining fee includes the service charge, the venue fee, the material expense and so on many expenses, McDonald's second half price of the marketing measures, and users in the first Cup has been the service charge, venue fees and other expenses are paid, so McDonald's second Cup will be higher than the net profit of the first Cup, which is two times the importance of consumer customers, of course, Want to let the customer two times consume you first must guarantee your product quality as well as your service quality, obtains the customer the approval only then will increase the customer two times consumes the probability.

Summary: Although the network marketing measures compared to SEO technology to be more important, but want to do a good job of network marketing first to ensure that our products and our services can be recognized by users, operating a business, first of all, we must have a heart of altruism, In the case of leaving room for customers we also want to fight for our own best interests, if your customer here in your pay is not equal to his harvest, that even if I do not tell you, you should also know that you have lost this customer, so, Whatever we do, we must have an altruistic heart. For customers and users to maximize the benefits.

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