Common methods of popularizing electronic Shangjong in enterprises

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The core of E-commerce is Web site promotion, enterprises can quickly get income, reflect the value of E-commerce, completely depends on the promotion of methods and dynamics. and the promotion of more than hundred kinds of methods, many enterprises in the beginning of the promotion do not know how to start. Blogs, forums, search engines, portal ads, in the face of so many promotional techniques, do not know how to choose. The following is a win net through their own accumulation and on the Internet to see some cases summed up the experience to share with you, some people may have seen before, in order to you can be more effective in the promotion, we suggest that we still look at the heart.

Enterprise E-commerce Promotion methods, according to the nature of the points can be divided into: Enterprise product promotion and corporate brand promotion.

What is the difference between the two, in fact, the promotion of brand and product promotion is the same, the most fundamental difference is that the purpose of product promotion is to facilitate the transaction, and the brand is to "mix face ripe" These two views, but decided to go the route of the day difference.

Let's start with the product promotion, product promotion is to sell products, the main strategy is to use some of the most simple direct way to sell products, marketing skills do not need to be very high, the most effective mainly have the following methods

1: Search engine strategy, the majority of customers now relative to the input URL, more likely through the search engine to find information and products business. Therefore, most enterprises through the selection of bidding rankings and keyword optimization to improve their website traffic, thereby promoting the increase in sales.

However, the Pay-per-click model has been questioned more and more in recent years because of the problem of click fraud. According to a survey conducted abroad, about 35% of the cost of advertising in Pay-per-click Search engines is generated by fraudulent clicks. On the other hand, the popularity of bidding rankings determines its competitive nature. Businesses must continue to invest, will have effect, once no additional investment, no one will pay attention to. In addition, the market situation of oversupply has also led to a rise in the price of advertising clicks. In view of the above reasons, now keyword optimization is another important way for enterprises to pay attention to.

2: Advertising, online advertising and offline advertising, online advertising, in some related sites to advertise, there are Pay-per-click, there is a package of time, there is a certain amount of click costs, should be divided into orders,

This method is mainly used in the industry web site, for the time being, the effect is OK. In this need to remind everyone is no matter how much you put online ads, but can not do without offline ads, offline ads: such as the media Ah, magazines, events, activities. and other promotional methods, so that together to play a multiplier effect.

The above two are the most effective two ways to promote the enterprise products. As for blogs, forums, embedded ads, I think should be categorized in the Enterprise brand promotion, because these methods by the public light, but directly bring benefits relatively low.

3: Forum Promotion, this is the most learned, among these, occasion, answer, ask yourself. Contrast, experience and other means of speculation, as long as you can think of out can use, the only prerequisite is not to break the law.

4: blog,. Blog has a separate domain name and two domain name, but now the most important is to go to Sina, Sohu such a website registered two-level domain name blog. The operation of the blog and the way the forum to promote almost, remember that 1 original effect is better than 20 reprinted.

5: There is a more special, to attract others through the search engine to find themselves, this approach is the most brilliant,

6: Bulk mail, direct income is very low, often as spam, as a means of brand promotion to be able to do.

There is also a point, if the forum to promote, it is best to have two or more broadband, or at least have a proxy IP, so in the forum hype and promotion of the time will not be sealed.

A lot of people are asking me the method of network promotion, in fact very simple, citing a lot of people know the word "content is king", and then a good means of promotion, but also to have good content as the basis. When people come, can be attracted, all depends on your content.

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