Common misconceptions and truths about game channels

Although "people difficult not to dismantle" is a virtue, but the game grape June today still come and say, about the channel common 10 misunderstandings and truth.

1. The bigger the channel, the better.

The truth: If your volume isn't big enough, the big channel for you is probably just looking pretty. Large channel KPI pressure is too heavy, they will almost 90% traffic to 1% of the star products. Some medium-sized channels will give you more support--and, of course, too small a channel, not much value.

2, the channel does not give me the position, is my game is not good

Truth: Refer to the above article. In addition, the definition of good game and channel push not to push the definition of the game is not exactly the same.

The order of the channel to the game preference is as follows:

(1) Star products. In particular, large channels to ensure that the status of the industry, the first to be worthy of the user, the gold position must be placed by the user recognized star products. For example, plants vs Zombies, no effort to find channels, the channel will also go after.

(2) Single generation products. No need to explain.

(3) The data reaches the product of S-class requirement comprehensively.

3, channel high dau low ARPU products do less people, the market space is greatly

The truth: Fewer people do it because they are not good at it. Channels not only look at the profitability of the product, but also to see the rapid profitability. For now, the longest observation time that can be tolerated is half a month. High dau to guide users of high demand, low ARPU products can not be quickly profitable. Of course not that this type of game is not good, but the challenge will be relatively large, the strength of the team to use carefully.

Attach a large channel to the basic requirements of the product: daily natural flow of more than 500, the daily income of more than 10,000 of the platform, bi-weekly ltv10~15.

4, regardless of the channel like what kind of products, anyway, my game quality is good, absolutely no problem

Truth: Good quality is not enough. Whether to eat, that is, the amount of guidance to the product of the degree of difficulty, as important, and is often overlooked by the production team. How to let the game eat? can be in the micro-letter public account "game grapes" in reply to the number 25 read the article "Quality is King?"

5, the product put to a channel to do the test, the data is good, finally can be relieved

The truth: The data in one channel is good, not proving good in all channels. Sometimes not the quality of the various channels of the problem, but your game is consistent with the user's taste of the channel.

6, other ways to promote no use, anyway, I was looking for channel transport

Truth: The channel will assess the natural flow of products, they like to have a voice in the market: give the position when there are 10,000 new, no position when there are 2000 new products. The value of marketing is highlighted at this juncture. Of course, the premise is to do with the channel.

7, did a big wave market promotion, extra guide a lot of quantity to go in, Channel certainly willing to push product.

Truth: Market promotion should keep pace and avoid big fluctuations. It's better to run in small steps than to be a quitter.

8, intermodal products on the channel, marketing I have done, the channel will naturally be based on product data guide, do not need me to worry about. Non-intermodal products I will go to the channel to buy quantity

Truth: In some channels, intermodal products from the income of additional part of the channel when advertising costs this link can not be saved. Non-intermodal products ... You can't even buy a quantity.

9, the product lets the channel alone generation, this time certainly the complete

Truth: Not necessarily. There are a few cautionary tale. Mainly, the distribution capacity of the channel is sufficient, the channel users and product characteristics are consistent, the channel's strength is enough to let you risk being resisted by other channels to let it alone.

10, channels of water 10 million of the product than water 5 million of the money

Truth: In the words of Wu Gang, thousands of hands swim "like a big fat pig". The channel stare tight, the marketing cost and the channel cost is high, opposite 35 million's product, the developer's space is bigger, may use the lower cost to exchange for the more valuable user. For example, the cost of getting 10,000 users is 10,000, and to get 20,000 users, that cost is not just 20,000.