Common problems in enterprise construction station

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For enterprises do not understand, also often do not choose some good procedures, so much more ... Recently looked at some enterprise stations, basic have the following questions.

1, search results in the title and content repeat: the title is generally not well defined and optimized, most of the title is repeated.

2, the keyword superposition: and did not according to own company or the website topic to define the key words, just blindly had to gather together the hot keyword lively, the result has two empty, even own brand or the company name is not in line with the front.

3, description of death: Some sites know to add a description (Meta description information), but the same as the key words do not know how to add. Often a plus, each page is this description, the effect is counterproductive. A description is a description of the page, a brief introduction to the content of the current page, rather than a repetition of a company introduction or other.

4, Reverse Link: do not know how to better deal with this piece, rarely find similar sites to do some active link behavior, but rather rely on some so-called promotion, this kind of promotion like to do is to put your company web site in a mass tool, sent to each blog or forum, and then the relevant administrator to delete. This kind of link, even if left, the weight is also low (not home), and will cause people disgust (this company how this?)

5, pictures and Flash: think pictures and flash good-looking, will be more substantial use of these two pieces, especially flash. In fact, the use of flash in the menu on the collection is not good, because the search engine will not access the link in Flash. and pictures, some do the site for convenience or simple, some links to picture, which will also result in the bad included. Currently, Flash is usually only used in video or picture ads.

6, ignoring the domain name without www: I have encountered several enterprise stations, no WWW top-level domain name, such as 135wg.com without the WWW and not binding, do not do 301 orientation. caused inaccessible.

7, only know Baidu Google keyword promotion: In fact, the promotion of the site has a lot of methods, not necessarily among the key words to promote this bottomless pit. There are companies and I say that once the keyword is stopped, the site rankings fell down, and the key words feel is a bottomless pit ... This is not surprising, because the foundation did not play well, once the money is less this hormone, the effect will disappear.