Common problems in Medical SEO

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More and more industries began to contact the SEO field, in the medical industry, the application of SEO is rampant. How to use SEO to improve the effective traffic of hospital website is very important, and it has become a topic of concern to many medical marketers. At present, the medical Web site in the application of SEO there are many problems, for these problems we should be one by one to seek an early solution, to help the Web site traffic quality leap. What are the common problems of medical SEO? For this issue, individuals also talk about their years of experience and views, hope that the industry colleagues to explore each other, and jointly improve and gradually improve their own comprehensive ability.

1. Duplicate title Tags

In the medical industry SEO in order to improve the density of keywords, that can greatly improve the keyword ranking, and constantly put the keyword into the title tag, especially in the home page tag. Not only that, there are a lot of medical sites for the three labels do not pay attention to the entire site using the title tag, resulting in a high page acquaintance, but also cause the title tag too long, greatly affect the user experience. Whether in the Site keyword rankings and user experience is poor performance, so the medical site needs to do a good job SEO strategy, the three labels reasonable planning is the first step to do SEO, must be refined as well as excellence.

2, the structure is not clear

Good web site structure helps users find the necessary information quickly, however, most of the medical site has a common problem, that is, the structure of the site is not clear enough, there is no targeted classification of the disease structure, which often leads to users difficult to quickly find the information needed. For user information retrieval, users are most concerned about the causes of disease, symptoms, treatment, nursing and so on, so in the design of the site disease type navigation structure, should be able to grasp the dimension: fast. If users care about the "symptoms of disease", from the home navigation bar directly to enter the disease related list page for users to choose their own reading, it can be quickly resolved the user needs.

3. High repetition of content

The most serious problem with the medical Web site is that the content is highly repetitive, medical web site in order to meet the search engine spiders crawl amount, to protect the results of major search engines, the use of a large number of filling the content of the way, these content not only in the Internet a large number of, at the same time in their own website information is too redundant, causing content to repeat high, There is no unique advantage of the content of the site to get the unprecedented leap in traffic, more difficult than heaven. Therefore, the medical Web site application process, we must avoid excessive redundancy and duplication of content to prevent the occurrence of excessive optimization phenomenon.

Summary：

At present, many medical sites have a variety of problems, with the search engine algorithm constantly improve and adjust, the user experience has stood in an important position, for the site construction and operation, must first of all conditions from the user experience, medical site is also in the process of improvement and development, Who can master the user experience and further improve the user experience, then the site in search engines and user experience will be more trust.

Source: Shenzhen website Construction http://www.szfangwei.cn, author: Yang Xiaoqiang, reprint, please indicate the source.