Common problems in the structure of medical websites

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The medical website wants to obtain the effective traffic through the search engine, must the website reasonable plan, enhances the user experience degree, the reasonable good website SEO strategy, in which the user experience degree most obvious performance lies in the website internal structure quality. For the internal structure of medical websites, there are still many problems, these problems directly lead to the internal structure of the site is not clear, or even confusion, directly lead to the inability to guide users, users do not know where to go, leading to a sharp decline in user experience, so the site in search engine performance is not ideal SEO strategy is not very in place, want to do SEO strategy, one of the first tasks is to adjust the site structure, do a good job of targeted guidance strategy.

1, the navigation structure is not clear

In the medical website in the navigation structure commonly uses the general type navigation and the disease kind navigation, in which the unified navigation class generally contains the homepage, the hospital introduction, the hospital dynamics, the expert team, the authoritative technology, the advanced equipment, the hospital honor, the rehabilitation case, the contact method and so on, these are the more Many medical sites have to build such a navigation structure.

Second, the most critical is the establishment of disease types of navigation, the clearer the navigation structure can guide users to conduct the next step, while the role of navigation is to enable users to retrieve information more convenient and efficient, so that users through the navigation structure quickly find the answer is particularly critical. However, in the medical web site is not the case, most of the medical sites have a common problem, that the disease type of navigation structure is not clear, and there are confusion. So what is a clear website structure? The author gives an example to talk about: The user's search intention is to understand the symptoms of sinusitis, users enter the home page, users by browsing the "nasal disease"-"sinusitis"-"Symptoms of sinusitis" browsing habits, direct access to the "Symptoms of Sinusitis" related list page, Users can again choose to browse to the final page. Do you think it is more reasonable to navigate this kind of disease?

2, content page structure without guidance

The content page is the final landing page for most users, and the most important transformation page for the enterprise. So the structure of the content page is very important, must play a reasonable guiding role. But most medical website content page structure above is too insipid, cannot highlight the key point. And does not do the correlation content the recommendation and the guidance, causes the user browsing behavior to be stagnant, cannot the thorough access. So, how can you do a good job of content page structure? To this problem, the author is more persuasive. When a user accesses the "Symptoms of sinusitis" content page, what else might users continue to focus on? That is of course the treatment and hospital information, so you can in the content page on the right structure to highlight the basic hospital information and the corresponding treatment methods and experts more user-friendly in-depth understanding.

3, the preferential information does not embody

The purpose of the medical Web site is to create a new effective dialogue, so the website design process must be the user needs of the full display of information, especially in a specific period of time in the hospital for preferential activities, the need for offline and online integration. In fact, in contrast, in most medical web site structure is rarely the focus of the promotion of promotional activities, offers less opportunities to provide promotional activities, usually users browse the situation, it is difficult to find their preferential activities, but also can not understand the specific content of activities, in time again attractive activities is a waste of effort, Therefore, in the design of medical web site structure, we must make full use of the best possible to show the preferential activities to the user, of course, is to ensure that no harm to the user experience under the premise.

Summary：

The most important reason why medical websites are inefficient is that they ignore the user experience. Because of "excessive marketing" to ignore the real user needs, in the site structure design should be first from the user experience, in combination with appropriate marketing strategy, can do the user experience and marketing double protection under the premise, The website can develop better, only then can obtain more effective transformation from the search engine.

Source: Shenzhen website Construction http://www.szfangwei.cn, author: Yang Xiaoqiang, reprint, please indicate the source.