Common sources of product requirements

When it comes to making new products or new projects, it's always a misery to get enough of the original demand, and behind closed doors is clearly not the best way to bring a strong individualism to the product. In fact, there are new projects to be launched, at least there will always be a vision, according to this to dig up the demand is slightly easier, the most afraid of that kind of no direction, everything is experimental nature, need to do to find the direction of the project, the beginning of the time will be run without purpose. Without a clear list of requirements features that are not available for product development or project execution, what are the common sources of demand acquisition?

Business Development Requirements

This first category is the beginning of the vision, the company wants to do a product always tell product manager why to do such a product, finally this product to make what appearance, generally speaking a sentence can be summed up, such as China's largest SNS dating community, which is to tell you to do a SNS type of Community products, The goal is to do China's largest, although this one look is a bit of pit dad, but in fact most of the product's vision will buckle this China's biggest, China's first, and even the world's leading hats, let people listen to the cold sweat straight. Have a vision to do, know the product is what kind of products, you can start planning the general framework and content of products, the development of the initial product direction.

The second category is products that have been planned in the development planning of a product, such as a product line or product series. It's common to have an app and then do a Web site based on the data that the app gets. This way also has the opposite, there is already have a forum to do a portal, and so on, both are related to each other's content, and sometimes two products may be unrelated, but is a functional complementary To form a finished product system, such as a file management app, and a mobile phone system management app, like this one. This situation is also relatively clear, there are more clear business development direction.

The third category is internal demand. Some products are required by the company's internal business units, and some because the user Research department, customer management, etc. are separate independent departments, so there will be some comprehensive analysis of the report or product improvement comments over. Some products need to rely on business unit strategy, such as e-commerce products, many functional structures need to rely on their own business decisions, not to do how to do.

User Research Conclusions

This is more common, generally we are clear, is through a number of user surveys, questionnaires, user interviews, information collection and other means to explore the way of demand. Through these conventional means to obtain demand, mainly to see what product managers want to get what kind of demand, will go to develop what kind of questionnaire survey, interview what type of users, generally ultimately rely on a user research and analysis report, questionnaire survey results Analysis report to synthesize the decision. The number of data obtained and the means used are related, most of which need to give some benefit. This part of the data is relatively real, can reflect a certain practical problems.

Personally think there's a sort of data to look at, is the public opinion analysis, these data are also derived from the user, but the way to obtain more initiative, such as public opinion monitoring and analysis system can be real-time from the network to obtain the information they want to the tool, in fact, there is a good public opinion analysis tool is Weibo, Through a number of keywords to the micro-blog search, so as to obtain the user's microblog, can be screened after the targeted interview users. The key point of this is to identify the appropriate keywords, otherwise it is likely to find the data you want.

These two methods are mostly dependent on getting data from the network, so that the network is a good thing ah, other people's products can also provide us with a lot of data, micro-blog, search engines and so on, to make good use of.

User Feedback Analysis

This way the premise is already have the product on-line, here is not necessarily the product of the initial version, can be other products, can have relevance also can not, as long as provide a feedback of the entrance, guide users to submit feedback on it. Many times we do not need to control or limit the user's thinking, let them mention a variety of unrestrained ideas, perhaps inadvertently will be able to find valuable demand. Why Tencent's Qqmail product line stipulates that all product managers must see 1000 posts or tweets per week, 100 blog, do 10 CE, I think the truth here, long-term close to the user, from a large number of user feedback to collect valuable needs, is every product manager should learn.

However, this way is more suitable for the front of the product, the background of the products mainly use the user is the company's internal staff, or relatively few open out of the administrator, this part of the user feedback is relatively easy to collect more, you can develop special channels to obtain feedback.

Product Data analysis

This way also requires the first line products, so as to collect products related data, such as regular access to browse data, this can be a professional statistical tool to collect, such as Google Anlystic, Baidu statistics, webmaster Statistics, 51 statistics, and so on, there are users access to data, including browsing traces, Click Marks, length of browsing on each page, the whole browsing order and so on, these need to be buried in advance, is tantamount to the design of the time to take into account the requirements of this data collection, so as to lay the foundation for the data analysis behind, otherwise get no data, what talk analysis? After the data have to pay attention to the method of analysis, so the product manager to know a little bit of data analysis and data mining knowledge, can find the relationship from the data, find relationships, so as to produce results.

can also refer to some public research institutions issued some data analysis reports, such as the internet industry, such as Iris information on some of the data analysis, many are very valuable reference, some of the data we can not collect, but these professional research institutions, so that can form complementary, At the same time, you can learn from which dimensions and perspectives of the following people to analyze data.

Competitive Analysis

No outside is to study other similar products, to find out the pros and cons of other products, so that the breakthrough products, how to do without me, people have my excellent, people gifted me, is to be from this part of the analysis obtained. In this way, the competitive analysis report is particularly important, competitive analysis is also one of the necessary capabilities of product managers. The analysis of competitive goods should not only analyze main function points, also analyze the details, each page, each button, each operation of the analysis, from the design to see subtle differences, to see how others do the user experience, how to deal with the logic of coherence, how to match the interface layout and so on, it is best to peel like an onion layer peel off, Peel the best there is no, of course, sometimes according to the planning and analysis purposes, do not need to do so thin or can be a thick line.

These are some of the common sources of demand acquisition, probably not the end of these, there are other ways not mentioned here, the level is limited, we can exchange and complement each other. For example, Zhangxiaolong says, demand comes from your understanding of the user, not from research, discussion, analysis, competitors, individuals can not reach this level, only from the traditional way to get. Demand acquisition is the first step of demand development, it is necessary to carry out demand analysis in order to carry out requirements definition, so it is very important to get good demand.

Source: http://www.itfarmer.com.cn/