Communicate with the Novice Webmaster website navigation optimization

Absrtact: This period of time, has been responsible for the optimization of small and medium-sized electrical network, and the site is just on the line soon, in the optimization of the time involved a lot of optimization content, such as structural optimization, page optimization, content optimization, almost the entire site is my planning and excellent

This period of time, has been responsible for the optimization of small and medium-sized electrical network site, and the site is just on the line soon, in the optimization of the time involved a lot of optimization content, such as structural optimization, page optimization, content optimization, and almost the entire site is my planning and optimization. In the optimization of the structure, the boss attaches great importance to the optimization of site navigation, requirements must be consistent with the user experience, so that users can enter the site after the freedom to control the site, so I have to pay a lot of effort to research and optimization.

believe that the webmaster should be aware of the website, optimizing the site navigation is the most important indicator of the electronic business site, and a good navigation system for users to solve three problems, the first is where I am now, the second is I know where to go next, how to go, the third I do not know where to go next, Please tell me where to go, these three are good navigation can provide users with the benefits. Of course, the site navigation system should be simple, unified, obvious, to give users less opportunity to choose their own, but let the user along the path of planning to browse the site.

Users sometimes know exactly what they want to see, the site's navigation system should be expected, the user at what time most want to see what information, timely to the corresponding link to the user, the link appears to be the user himself want to go to the place, but in fact is the webmaster most want to let users go to the place. Maybe sometimes users do not have a certain goal, do not know where to go next, at this time the webmaster should be prompted to click on what links, on the site to do something. And these links is to stand in the planned good, so also reflects the importance of the Electronic Business site navigation and the user has a good experience, the following I detailed to the electricity business site with the Novice webmaster to exchange the site navigation optimization.

I. Establishing a sense of location

To make the site navigation the best effect and effect, first of all to let users know where they are now, whether the user is from the home page to browse some pages, or directly from the major search engines came to an internal page, users should be able to roughly browse the page to know where they are in the site. Therefore, the webmaster to do this, you can refer to my suggestions, hope can help the webmaster website:

①: Company name, website logo, background color, the overall layout of the page, throughout the site to maintain unity.

②: The font and size and location of the page title, consistent across all pages.

③: The navigation bar should maintain a unified position throughout the station, and clearly divided the entire site into a tree-shaped structure.

④: The use of breadcrumbs navigation, so that users clearly know the current page in the site tree structure of which layer and what position, do not learn beautiful said flat structure, unscientific, you know.

To give a simple example, as you can see, the user is in the flat-panel TV product page, the product page is attached to the TV column.

Second, the top of the navigation bar

The top navigation bar is also called the main site navigation, is the entire site navigation system most obvious, most commonly used parts, and the top navigation optimization is to promote the user friendly experience of the first step, so do the top navigation to pay attention to the following points:

①: Top navigation to link to the main section of the site.

②: The current page is set to highlight the column, so that users know the current location.

③: The current page is best not to click on the column, or users click on the open or the same page, will create confusion.

④: The cursor in the top navigation bar on the different columns, the column background and font color should be changed, as far as possible to prompt users can click on this navigation.

⑤: Navigation bar cannot use the picture, should use the text navigation, or is the illustrated navigation, the pure picture navigation bar may cause the stationmaster itself to know the picture representative significance, but the user does not know the meaning which represents, therefore does not let the user guess what the picture represents is what content.

⑥: The top of the number of leading navigation bar is best not more than seven, many of the electrical business site, especially do the seemingly portal like the electric business site, the top of the navigation is often made into two rows, and some even several. The resulting structure is very clear, users do not remember what the navigation bar in the content, each time you want to browse, have to tangle for a while. As far as I know, people's attention is not too dispersed, at one time to see 5-7 options is more appropriate, if too much, there may be other phenomena should not occur.

The above points are some considerations in the form of navigation bar, hoping to help the webmaster. In addition, the navigation bar or the entire site, specifically divided into which you need to consider the needs of users, from the point of view of the user, assume that users come to your site most want to know what information, put this information into the main navigation, do not put the site structure and navigation according to the Enterprise structure classification For example, sell glasses of the electric dealer website do not put the company culture, enterprise organizations, corporate activities, company profiles and other content, no one will be interested in these, the user is interested in glasses of the latest products, treatment of myopia, discount promotions, Sales point address, lottery activities and so on, the top navigation should be put on these content.

Third, left navigation

Of course, most of the electrical business site is not through the top navigation seven links can be a good site structure, generally speaking, each column below also need some sub columns, such as products under the column may be divided into different brands, this time need to use to the left navigation or Drop-down menu. Here to illustrate, the left navigation in the form and the top navigation similar, but the link to the content is a deeper layer of the site structure, sometimes two-layer navigation can not solve the problem, but also need a third layer, so the webmaster can use the left navigation through the embedded format of the page to the third layer, the effect is very good Now a lot of electrical business sites are doing so, but there is still a part of the Do not recommend the webmaster do OH.

Take a typical e-commerce website for example, as shown in the figure, the top navigation display main features, the left navigation display product categories, the cursor placed on the product category text will show a finer product classification.

Photo: Beijing East website

Iv. Sitemap

Although some of the electrical business webmaster will do their best to set the navigation system simple and clear, but large web site structure is very complex, and even some small and medium-sized electrical business site will be set up very complex, so users in a very deep content page, it is easy to confuse their location. Therefore, in this time to use the site map, you can not underestimate the ability of the site map, site map allows users no matter where the current body, as long as the site map can be clearly understood the entire site's structure and level. To remind you, do not learn beautiful said site, beautiful said the site is based on the female user experience to set up a flat navigation system, there is no bread crumbs navigation, the general Web site can not be used.

Site Map is also a very powerful navigation system, this is inevitable. Generally speaking, the site map should be listed in accordance with the level of the main navigation content, as well as the second layer of the left side of the guide, if the site is relatively large, can be divided into the third, fourth floor, you can and so on. In this way, the site map can be used as a powerful master navigation system, the user clicks not only to help users to understand the structure of the site, but also to help search engine crawling, it is a stone, incomparable.

As pictured, the author is responsible for the site navigation, there is not a part of the show, but from the current map can see the classification of goods and physical store categories, so that people can see the overall structure and level of the site.

Written at the end:

In general, the goal of the site navigation system is to guide users into the site's target path, it can be said that simple structure plus clear path is the best way to sell. Electrical business Webmaster To do the site do not let users into the site after the confusion, but let users stay awake, know where they are, and have access to the next option, this option may appear to be the user's active choice, in fact, is the webmaster carefully set the target path.

Above by the billion optical network http://www.yichao.cn/original editing, reproduced please indicate the source, thank you!