Communication Show in transition: cloud computing flooding speech im getting hot

The China International Communications Exhibition, held every year in the golden Autumn, has now developed into Asia's largest and most influential world class information and communication exhibition. With the previous biased communication technology and system equipment, compared to the pure science and Technology exhibition, with the promotion of 3G business and the popularity of smartphones, this year's exhibition closer to life, production and application, the previous years, operators and equipment technology-led exhibition of the situation was broken, terminal manufacturers, content manufacturers with their shares, A variety of new business applications and consumer electronics products become the leading role of the show.

Technological

TD is no longer a chicken

Mobile is the leading operator of the 2G era. Before 2009, Mobile owned 85% of the incremental revenue from China's wireless services. The advent of the 3G era, let mobile experience the pain.

Because TD-SCDMA started late and the market was limited in China, it faced many challenges such as terminal and network quality. At this point, mobile desperately needs a successful LTE (4G standard) promotion to keep its market share in high ARPU value users. LTE as a mobile next-generation wireless communication technology is the focus of the display, mobile not only exhibited a large number of terminal equipment, in which the launch of the new business, "that is," particularly eye-catching. As of now, the photo-transmission has been successfully applied to the Shanghai World Expo, the Guangzhou Asian Games and the Shenzhen Universiade live.

Goldman Sachs expects 2013 new users of Mobile TD-SCDMA and LTE to reach 31 million and 37 million, respectively, if they can successfully launch LTE, iphones and other smart phones by the year 2013-2015, The share of China's telecommunications market will change accordingly. Mobile will regain the market share of high ARPU value users from Unicom and telecom in 2013 years.

Shaho, vice president of China Mobile, revealed that the move, led by the government, has launched LTE tests in 7 cities nationwide. It is reported that in the terminal, the mobile program in 2011 and the first half of 2012 test LTE card, Mi-fi equipment and tablets, LTE mobile phones are expected to be launched in the second half of 2012.

Zhang Tongji, deputy Dean of China Mobile Design Institute, said that LTE formal commercial still need time, is next year or the latter, to see the performance of the industrial chain.

Triple-Net fusion ice breaking

Repeated by the "premature" or "probation" of the three-network integration business has become the main line of the exhibition content. The major exhibitors brought the latest products, especially in the Internet video with exerting force, the integration of IPTV, Idtvs, internet TV, network television, mobile video and other business scenarios, as well as multiple-screen integration and multiple-screen interactive experience. Ministry of Industry Minister Wei at the exhibition after a lot of new products and experience new business, said the three-net convergence of the future trend is three-screen unity.

Three-screen interaction is the mobile phone, flat-panel terminals and the home of large-screen TV to interconnect. By installing certain applications on mobile phones and tablets, video program resources are switched randomly between tablets, mobile phones and televisions. After taking photos with a mobile phone, the pictures on the phone are "glued" to the TV display, the video on the phone is not enjoyable, and the TV's big screen can then watch the video on the phone. This is not a sci-fi film, but a three-network integration of the application of business, Unicom and telecom booth Show this "flying screen" business. However, exhibitors do not hesitate to admit that, due to the industry division and industry interests Trench is very deep, the actual progress of triple net convergence is lower than the general expectations.

Cloud computing flooding

Throughout the exhibition, looking to see the clouds, which has become the biggest stunt of this exhibition. including operators, equipment manufacturers, as well as terminal manufacturers, many of the enterprise booth, cloud computing has become the most rampant marketing word at this exhibition.

China Telecom's cloud desktop applications, ZTE's cloud data center "cloud Box" program, Huawei has brought the latest "cloud mobile phone" and "Cloud Life" series, Alcatel-Lucent's cloud base station products, UT the Video cloud services ... It's a "cloud of opinions".

The mobile internet blurs the clear boundaries between previous communications and the Internet, and in the current communications world, cloud computing is no longer a simple it technology, but a service that incorporates industry application processes. Based on cloud computing, providing customers with the characteristics of service has become a communications enterprise "cloud" of the main model, "every cloud" may become "Apple", the application of industry will give the cloud long-term innovation.

For the situation of the communications market Cloud, China Telecom Deputy Chief engineer Jingdong that the domestic cloud computing just preliminary, now need to have a national level of planning, enterprise applications should have a business planning, industry should have an industry planning, so can guide it to better development.

New business

Voice im thump out movement

Micro-letter, rice Chat to enter the voice instant messaging (IM) market to operators brought no small pressure. In this exhibition, China Telecom showed support for video and voice im Software "Wing chat".

Wing Chat is an instant messaging software that communicates with a mobile phone or with a PC. It can support video, voice, handwriting, pictures, files, and so on. Since registration needs to be tied to the user's mobile number, you can receive information from friends regardless of whether they are online or not. Wing chat is not limited to the use of telecommunications users, to support all users of mobile phones can use the Internet. Telecom is doing terminal software testing for all the mainstream smartphone platforms. Telecom said the wing chat will be released next month.

In addition, mobile at the exhibition also announced, starting from 28th this month, Flying letter website Experience Center small area release voice im Software "Fly chat". Plus last month Unicom launched such products "Wo friends", voice im market phone-in.

There have been reports that the three major operators of SMS business are declining trend, mainly because of the smart phone with IM tools, mobile internet users trend is younger. China Telecom Cooperative Communications Operations Support Center General Manager Gao Zhimin that the international IM products are now very hot, from Apple to Microsoft, to Kik to the domestic Tencent, in fact, this product has begun to replace SMS and MMS, this is a trend and direction, it is difficult to reverse it. Operators can only better adapt to this trend.

In this year's Moving year summary meeting, mobile high-level for flying chat attitude is also go all out, fly chat has become the group level overseeing the main business.

Mobile payment rise

The prospect of a mobile payment industry has attracted operators and manufacturers to compete. Three major operators are exerting their mobile phone payment business. The exhibition, "Wing Pay" is also a major telecom business, it uses RFID near-field radio frequency communication technology, to achieve the mobile phone card, mobile car and other payment functions. And this is only a user to handle a Tianyi Rfid-uim mobile phone card can be achieved without the purchase of a specific model of mobile phones.

In addition to the operator, HTC has launched the use of NFC-standard s715e mobile phones with UnionPay to achieve the online payment function of UnionPay. According to HTC related personnel, the machine will be officially launched in the domestic market next month, it can be in the reformed POS machine like a swipe card brush mobile phone consumption.

In addition, Nokia is also equipped with NFC chips for the N9 of the exhibition, although it does not have a payment function with UnionPay, but NFC technology supports wireless data exchange within a few centimetres of distance, which means that the phone can be used not only to pay for shopping, but also to store, Download music and even exchange photos or business cards.

Internet Power intrusion

3G brings the change of network speed and the popularity of smart phones thoroughly fried the concept of mobile Internet, this time in the exhibition, the loudest is undoubtedly the Weibo. A huge communication exhibition in the exhibition hall every day to play the theme of micro-Bo manufacturers music, forcing you will eventually follow Hem up, played a very good mandatory memory effect.

The old National Exhibition courtyard is full of Sohu micro-bo Unified clothing people, as well as their organization of Micro Bo Netizen Sentang, chattering. Sina Weibo's live screen not only has led, but also appeared in many manufacturers operators terminal. Tencent is still taking the star strategy, and has taken a lot of videos of stars to play everywhere. At present, the three portals of micro-bo competition is vigorous, in all possible display scene are battlefield. Last year Weibo first introduced a communications show, and this year's battle intensified.

(Responsible editor: Lu Guang)