Communications News: WP7 Gorgeous debut hidden mishap

This reporter Zhongshun two years of research and development, in the distance from the previous generation of Windows Mobile 6.5 mobile platform a year later, Microsoft has finally sacrificed the smart phone market for the killer, Windows Phone7 (hereinafter referred to as WP7).　　This is about the last two years in the mobile phone operating system in the Battle of the survival of the defeated Microsoft, WP7 to the market, the purpose is clear, is to help Microsoft regain the Apple iphone, RIM BlackBerry and Google Android platform mobile phone to seize the share of the markets.　　WP7 a wave of smartphone-market surges in the face of the menacing mobile Internet, if you can't face it and blend in, it will be a hindrance and a victim of the new age.　　So, in 2007, Apple, without any experience in the production of mobile phones, ventured to study and launch the iphone and become a leader in the 3G handset market, so that when the iphone became a household name, Google still boldly launched its Android system, becoming a strong competitor to Apple.　　Apple, Google has launched its own operating system, and have been in the mobile internet era, and the "software giant" Microsoft's life is not good. In the current global smartphone market, Google Android mobile phones rose from 2% in 2009 to 17%, while Microsoft accounted for only 5%, down 4% from last year, according to the latest survey by Gartner, a research institute.　　At the same time, don't forget that this year, Microsoft launched the Kin series of mobile phones, the result of less than 2 months to declare defeat. In the grim situation, Microsoft finally flashed the trump card product. In mid-October, nine smartphones with Windows Phone 7 systems made by Samsung, LG, HTC and Dell make a formal appearance in the United States.　　Microsoft CEO Steve Ballmer said Microsoft would work with more than 60 operators worldwide to launch Windows Phone 7 handsets to more than 30 countries and regions. Microsoft's comeback with WP7 is no doubt a wave of waves in the electronics and information industry. WP7, not the previous "Windows Mobile" upgrade products, but fully redevelopment, condensed Microsoft 2 years of painstaking crystallization.　　Refused to follow suit, its pixel and color block to build the UI interface, appears to be concise and neat, more importantly, the concise interface gives WP7 flowing speed, which makes iPhone4 and most of the Android phone quite pressure.　　WP7 to join the smart-phone market cake scramble, the smartphone market is surging, WP7, Apple iphone, Android phone group and Nokia led the Symbian group will be more fierce. There are many WP7 behind the magnificent debut, and there is a great deal of pressure to withstand the extra high expectations on the other hand. From software failure, to be criticized for design style defects, and then to "automatic shutdown disturbance", WP7 the road to the market is more bumpyDifficult。 To put aside these negative comments as a competitor, the fact is that WP7 is in a hurry.　　First, WP7 is not fully prepared for the internationalization of software, which will obviously drag WP7 to attack the global market; second, the WP7 in the Asian listing of the batch of products are English version, ignoring the huge Chinese market, which means that what is self-evident. As one of WP7 's biggest fans, HTC has launched 4 WP7 products and is poised to enter the Taiwan and Hong Kong markets.　　As everyone knows, at this time "automatic shutdown disturbance", although HTC said the problem has been resolved in the first time, consumers for the stability of the WP7 system will be put on the question mark, and this is bound to carry WP7 mobile phone sales have a direct impact. In the consumer experience aspect, WP7 has the original move, such as to Xbox's support, in the ointment, in the enterprise related security protection, the application solution and so on aspect, WP7 prepares insufficiently. Counter-view opponents, the IPhone, Google Phone is to expand business functions, providing business applications, in order to explore and open up business users.　　In addition, the first batch of WP7 mobile phones, although with HTC, Samsung, LG, Dell and other four companies of the full cooperation, but in the main U.S. domestic market, failed to work with Motorola to make WP7 brand impetus cut a lot. The bigger mishap lies in the following two points. One is that WP7 is a lot better than Windows Phone 6.5, but most of these improvements are thought to be just following Google's Android and Apple's iphone innovations, not Microsoft's own, disruptive innovation. The second is that Microsoft only allows mobile apps for the WP7 operating system to appear in the App Store, a closed approach that contrasts with Google's Android "open source" approach.　　You know, Google Android's strong rise is precisely because of open source operating system model, of course, closed-end model also has a successful example, but it is Apple, after all, Microsoft does not have the right to immediately and Apple kissing ght strength.　　WP7 hands to reverse the Battle of course, as Microsoft launched the Fist products, WP7 although not as everyone imagined so perfect, but it is not useless. Todd Brix, senior director of Microsoft's Windows Mobile phone market, said of WP7, "apps and games are the core values we provide to end users through WP7 mobile phones," says Blix. "Microsoft is actively working with EA, EBay, Netflix, Slacker and Twitter to fill the gap in the development of WP7 mobile operating system applications."　　In the game, WP7 also offers some unique and promising things, such as the Xbox Live game integration function. In addition, thanks to Microsoft's partnership with Dell, HTC, LG and Samsung, andBoth T and T will be selling Windows Phone 7 handsets, which will ensure that WP7-designed mobile apps can reach users directly.　　Meanwhile, Bing, one of Microsoft's Trump apps, offers Bing Maps map services, combined with GPS, navigation services, and convenient "local search" capabilities, in addition to the search tasks. Of course, WP7 to the iphone and Android after the smart phone market another big glory moment, but also need to make greater efforts.　　WP7 must maintain the stability of the system, WP7 must constantly update and improve the mobile application, WP7 must add those missing features such as copy, paste, visual voice mail, video conferencing, voice information insertion and other functions. Therefore, in order to have the right to speak in the mobile internet age, we need to do "two steps". The first step to do the hardware, quality must let users rest assured that this is the foundation; the second step completes the software matching work, concretely manifests for the mobile phone application, today's user no longer satisfies the handset is simply the communication tool, it also needs to have the business, the entertainment and so on multi-function application, this is whether can in the smart phone battle stand out the key. and reference to the success of the Apple model we can learn that the above two steps must be complementary, indispensable, only to do "soft and hard fit", can smile proud smartphone market.