Community 3.0, the local portal's strong attack

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently, the webmaster circle in a sad sound, pessimistic that webmaster era is away from us. In the view that the mobile internet market has been occupied by the three big giants that have the advantage of the channel. Let me tell you what is "mobile internet, community is king". Community 3.0 will drive more industries and industries to take advantage of the mobile Internet. It is incumbent on the "local gateway".

As long as more than 10 years of webmaster times, local portal has become a comprehensive local life services, community interaction, marriage friends, real estate vehicle comprehensive Local website. It can be said that the local station is a cash cow holding the gold industry. The local portal can have a steady stream of cash every month, as long as it runs well.

Already has a stable cash flow of the local portal, also has a very good local brand and influence. To be sure, the local portals are fearless of any rivals in the mobile internet, such as the forest. The local portal will become a new upstart of mobile Internet through the research and development of 3.0 applications in the community. One of the famous local stations: The Hefei Forum, the Dragon Lane, Dagang City, 19 floor, and so on, the local portal will eventually become the mobile internet era of small giants.

Let's watch the advantages of these heavyweight players on the "Local portal":

One, with unparalleled geographical advantages, sitting at the opportune and

In webmaster times successful Place portal, can say is the Internet "bully". The local portals brought together local crowds. Through the local people, local businessmen strong appeal, local portals to establish a strong local brand and appeal. Strong Dragon pressure Bully, do not care how powerful you, even if strong as QQ, micro-letter, Sina, NetEase, Baidu, then you want to be in a place to do propaganda, one of the best way is to find a local portal.

Local portals occupy the world when the people and. Through the government departments, the next common users, which also brought merchants. The use of long-term accumulation of word-of-mouth and user habits. Drink cash cows with local flavor of local milk, for the local portal operation injected a steady stream of fresh blood.

In the mobile internet age, mobile phones are a smart device closely related to people's lives. It must be the perfect entrance for local people to enter the local portal. With a strong geographical advantage of the local portal, using the Community 3.0 of comprehensive Community interaction, comprehensive information, perfect life services, built-in electrical products, the advantages of local portals will be rapidly expanded. Is it like singing, popping, contradicting, aunt? The user effect of the "Cell phone native application community" will soon be confirmed.

Second, the rich local Internet operation experience, the operation system complete attack and defense both

After years of immersion in local Web sites, local portals have built a very successful and excellent operations team. In the local Internet operation can be called the word number. such as Bat (Baidu, Tencent, Ali) dare to call the Internet three giants, then the local portal is in various local counties and cities of the small giant.

As a "bully" of the local portal, familiar with the operation of local stations. From the localization of information, local life services, there are indispensable to the exchange of local communities, coupled with the expansion of the extended business cooperation system. From information to community, from community to business cooperation, from business cooperation to government cooperation. Local portal has established the internal operation team, external business development, government relations maintenance team. There is ample evidence that local electricity dealers first started from local portals-local communities. They are the first O2O market pathfinder.

Local portals take advantage of local Internet operations and take advantage of "Community 3.0" products, and local portals will become the first team from the second World team by getting rid of the "Internet Second Team" status. Comprehensive infiltration of O2O market, community dating, local information, local electricity business, do you think this is still generalities?

Third, China has 5-6 tens of millions of small and medium-sized businesses, local electricity market (O2O) strategy depth is very large

China has tens of 5-6 of millions of small and medium-sized businesses, and known as the service of small and medium-sized entrepreneurs Taobao Mall, but also is only millions of virtual shops. If according to the degree of fictitious electricity, the degree of electric business of China is less than 10%. This shows that the local electric business market strategy depth will be how big. Countless large and small businesses, such as local portals of local stations, but also operating a very small part of it. The market prospect of local community and local electric dealer is very broad.

To the central and fragmented mobile internet era, the local portal of the second and third World teams in the Internet became the first team. The content station will also become a mobile portal. With so many local businesses, local portals with local brands will be one of the most powerful O2O market leaders.

Community 3.0 applications bring more than just communities. Instead, the mobile community is the gateway to mobile Internet. This portal includes community communication, content information, business information, and life services. Then the geographical advantage of the station, is undoubtedly the best Community 3.0 operators. The rise of the small giants has paved the way, why not move forward?

One day, you come to Shenzhen, the most powerful Internet company, not owning several buildings Tencent. And very likely is the ubiquitous Shenzhen local portal. Their partners are in every corner of Shenzhen. The number of astronomical values created each year. In addition, their partners have also been extended to Dongguan, you know, this is O2O.

Four, the country has 661 cities, each city (including competitors) has 3-4 local portals

China has a large population and a vast territory. The demographic dividend of the internet has made the Giants rise, making the grassroots entrepreneurs crazy. China, 661 cities, will once again inject new power into the era of mobile internet. Unified, or by a small partner of the lake? Let's try to stay.

I personally tend to "pack up and play." There is ample evidence that the Internet demographic dividend will turn from a cheap "human-trafficking" to a sophisticated mobile internet crowd marketing. So, so many community 3.0 people market, so many local portals, do you think you have invincible, can occupy so many markets?

Local mobile Internet market operation, in which the local portal, is undoubtedly the most advantageous. And local business giants, media giants may also be a key player in the competition. Strong as Tencent, its large Guangdong network has to work with the southern Press group. Does this not explain bully's powerful ability to participate in the Internet?

Traditional enterprises do not have "internet thinking"? The professional It people with Internet thinking, please come. For the more money of the local business giants, but wages, equity issues. So, traditional internet companies and IT companies with talent advantages can inject fresh it blood into the traditional business pattern.

The Chinese market is so big that the era of small giants has come. Do you feel the reader?

Five, carrying "Community 3.0", alliances break the traditional internet pattern

Blind also can see O2O market foreground space, the deaf can understand the traditional businessman is urgent to integrate into the internet mood. The Giants are in the layout, the entrepreneur is also in the layout, the local portals are early to have layout and preparation. What is different is that each player, the race hand each have each means, the so-called eight, recount.

Tencent through the Soso map (Street View), Tencent Public account, mobile phone QQ merchants all-round layout. is to prevent the guard. Baidu through Baidu Map focus on infiltration and breakthrough. Ali buy mo, Gold map, Tintin life and so on products. Trying to build a O2O empire through acquisitions. Standing on the giant's side, the giant is doing the mobile Internet life-market layout that overlooks all sentient beings.

All this, however, has nothing to do with the local portal. Why the local portal endured the second team's marginalization again became "the four teams". By then, the local portal could be the edge of a bird that doesn't even poop. Therefore the local portal is also in the layout. The strongest layout is "Community 3.0".

"Community 3.0" and the local portal products are in the same vein. It is a well-established practice of local portals to gather popularity by community interaction through local integrated information and life service drainage. To the mobile internet age. This practice continues to apply. But the first success is some of the semi-virtualization, semi-living community: sing, aunt, and so on.

Sing the Billion-level users, to our local portal what kind of inspiration? Community 3.0 such mobile phone native application community, in a short period of time can also make a large number of active users, and the number of users than the traditional site a lot higher. See "Community 3.0, born and mobile" 3 "variables", which highlighted the community 3.0 of the "soft and hardware breakthrough" to user operations brought a new variable.

Community 3.0, not only the mobile phone on the hardware and software breakthroughs, but also brought a new mode of cooperation operation:

1, with mobile phone store cooperation, directly built-in local portal Community 3.0 applications.

2, with traditional businesses, business cooperation, built-in promotion of local portal Community 3.0 applications

3, with the community, schools and so on to carry out in-depth cooperation, through the forced installation of the line to fully penetrate the local user market

4, with local media companies, television, publishing house cooperation, multi-directional infiltration, coverage of user groups

5, in the local numerous offline advertising channels, to establish a deep cooperation

6 、.......

Local portals have the advantage of local portals, grounding gas, influential, in the place can say, everywhere are possible partners, everywhere are business opportunities. The hearts of the people are the world. One side of the princes of the local portal, homeopathy, who with the fight?

What can you think of as a reader of "alliances"?

"Summary" in the Internet, every 10 years is a reincarnation. The weak become strong, the strong may not always dominate. Local portal with "Community 3.0" strong attack, who and the streets?

"The author introduces" Li Jing Ball, the founder of Shenzhen Technology Co., Ltd. Zhou Hundred. Currently in operation say Community (http://www.huaxo.com), professional Community 3.0 service providers.