Community and electrical business grafting is still "touch stone"

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What information is suitable for diffusion in the micro-faith Circle of friends? Original or paste a "23 sauce practice", or something else. If you want to do some business here, there will be more or less a flea market feeling,--dear neighbour, I have a pair of spatula, stainless steel, which is still almost brand-new for two years. As long as 5 dollars!—— love, but atypical.

So don't rush to help Jingdong and Tencent design a business model, you can pull the camera a little farther, look at the graft in the community, and feedback in the consumer market.

According to the critics ' glorious tradition, talking about community words will be called Facebook, let's take a look at Facebook's electric-business experiments. At the end of 2009, Facebook and Payvment collaborated to launch retail-store apps that allowed people to shop on Facebook. This application can be categorized as Consumer-to-consumer, and we know from Taobao that Consumer-to-consumer is seamless and compatible with the Business-to-consumer. In two years, Payvment attracted 175,000 shopkeepers to open in the "F community", accumulating 200,000 registered users. By the end of 2012, the monthly number of active users dropped to about 10,000; early 2013, Facebook's Payvment platform closed. Back in 2007, Facebook also went online with a gift service that allows users to send gifts to friends, and in 2010 the physical gift function closes. Now Facebook has an alternative business, a gift card that users can pay to a friend with a certain face value gift card, which is a voucher for some shopping malls or online stores.

Gifts can indeed become a combination of online communities and electrical business. Horse the popularity of the micro-letter red envelopes, it is proved that the operation of strong relations in the community to open a gift function is feasible. Gift combined with the electric business site, gifts are not just small cash red envelopes. It is hard to estimate the scale of the gift business and believe Tencent and Jingdong will not give up the chance to try.

China's Internet world, the community and the electrical quotient of the obvious example of grafting is Sina micro Boga Taobao. How about the growth after grafting? Some people say that Sina Weibo has more than 500 million users, Taobao has more than 500 million users, two account access, are available to each other account login, "the largest account system" was born. Saying is very suspicious, because did not say two duplicate account number, inactive and how many, "the biggest account system" title competitor QQ Kamishin account number. The key is that the account access is not unusual, Baidu can be used Baidu account, QQ, Sina Weibo, SMS and other ways to log in, the number of their users add together what is the significance of it? The valuable data is how many active users have been added after Sina Weibo and Taobao, and how many active users have been reduced, and Taobao business through Sina to increase the amount of revenue. Sina and Ali have kept the data secret, or have not found a "positive interpretation" of their perspective, we can only look at the phenomenon and user feedback. Taobao ads on the micro-blogging interface, especially those based on user browsing and search histories, have indeed been offensive.

Standing in the first half of the 3721.html ">2014, we can say, whether it is in Facebook, or in micro-blog, micro-letter to engage in E-commerce, users do not adapt." The reality of grafting is generally the case.

Looking back at E-commerce companies, interestingly, the success of the electronic Commerce website greatly benefited from their own community attributes. Because there are buyers evaluation, users feel the quality of goods, distribution service quality before purchase is predictable, more assured that the purchase will be enhanced.

The mental state and psychological change of user groups in individual and community determines the prospect of combination of community and electric quotient. In the face of a computer screen, pad screen and mobile phone screen, at home, on the road, in school, in the office, alone or with others, consumption psychology is not the same. These are the stones that need to be carefully touched across the river.

Unlike the traditional internet, mobile Internet is a new soil for communities and electric dealers to touch a stone--perhaps not a river, but a sea. No one can touch the stone sailing, or do a good job of seabed detection and sea survey. Reproduced annotated haha It network www.hahait.com Thank you for your cooperation!