Community communication: A productivity boost for trading and entertainment

September 12, 2005 when patted online, Taobao market share has more than 60%, while ebay ebay occupy the domestic c2c30% market, not many people watch us. By March 2007, however, our number of online items had been broken by tens of millions.

Consumer-to-consumer Business Opportunities: China's e-commerce penetration rate is too low

Recall that the reason for the film, 05 Consumer-to-consumer is 13.9 billion, less than 9 billion. China's large population, uneven regional development, the earliest offline economy started from the self-employed, and online transactions early not much, China's e-commerce penetration compared to developed countries are still far. This is not only us, but also China's entire consumer-to-consumer market business opportunities.

Although the domestic consumer-to-consumer market has been Taobao accounted for the majority of the share, but the perspective on the entire Consumer-to-consumer market, domestic Consumer-to-consumer market overall size is still very small, the future development space is very large.

Now the whole market is still at the beginning of the initial stage, it is difficult to say what the market will be, but I think before the market mature into consumer-to-consumer, cultivate good online trading habits of netizens, the future development potential is infinite.

Constructing community e-commerce trading platform with QQ

Easy to seize the opportunity, Taobao advertising marketing, Tencent in the Consumer-to-consumer market walk their own way, is the use of QQ power. and Taobao, compared to ebay, our biggest advantage is backed by Tencent community platform. And Tencent's other business depth integration, the construction of a new community-oriented E-commerce trading platform.

1. Community communication facilitates trade and entertainment

Relying on Tencent's online life community platform, QQ, QQ Group, QQ space, QQ show and other communication, display and interest in the use of communication tools, we in the traditional consumer-to-consumer into more communication, entertainment life connotation. Full community communication has become a productive force for both trade and entertainment.

Pat has its own community forum, but also the use of QQ group for both buyers and sellers to establish a closer relationship. In these QQ group and forum, a lot of like-minded netizens gathered together, can talk about the topic of the same interest, pay attention to common favorite goods. In this online community, buyers and sellers can interact effectively and build close relationships at any time. This will not only facilitate the transaction, but also promote the formation of the relationship between the buyer and seller, making the racket more sticky.

2. Focus on user experience and service function building

At the beginning of the racquet net creation, the integration of QQ and Pat has reached a high degree. But as the influence expands, our users are becoming more and more independent. From the Iusertracker surveillance Pat NET and Tencent network users coincidence, the coincidence degree in January 2007 reached the highest 24.9%, then the coincidence degree slow down, July coincidence degree is only 17.3%.

Eric analysis that the racquet network as a member of the Tencent Group, in the initial stage of development can take full advantage of Tencent Network and QQ user resources, IM tools and other related business. In addition, more attention should be paid to the construction of user experience and service function while further improving the conversion rate, which will attract and retain more users.

Consumer-to-consumer user characteristics: mainly young people

Consumer-to-consumer Trading to young people, the user age structure of consumption characteristics, but also determines the racket network differentiation advantage. The best-selling merchandise, in addition to virtual goods and online game point card, the most prominent is all kinds of trendy personality digital products, fashion women, sports, as well as outdoor leisure and other most popular attention and enthusiasm for the purchase of goods, and with the continuous maturity of QQ users and online consumption habits gradually formed, The growth rate and trading ratio of such commodities are also increasing. And for the vast number of users of transactions, entertainment, friends and other needs, we grasp the main body of young users to pursue fashion, personality characteristics of consumption, in the continuous expansion of more than 10 million of online merchandise at the same time, but also actively to create trendy fashion product chain.

(Excerpt from: September 21, 2007 Media interview content)