Community consumption trillion-scale developers scramble for layout O2O

Wanda and Baidu Tencent cooperation to build the world's largest O2O electric company news aroused concern. Before signing the contract, Wanda chairman Wang said in an internal speech, Wanda Electric business is intended to do business O2O, and O2O's core is to promote consumption, he highlighted the interaction and experience.

Wang said that China's consumer market has reached 30 trillion scale, but most consumer products have not been internet, and all consumer industries can be O2O, in the consumer sector, the new big business opportunities is O2O.

For developers, there are at least two types of offline carriers that can carry out O2O: Commercial real estate projects and residential communities, where consumption is generated by people, and business districts and communities are important to gather people. At present, many large property developers and internet giants have started to O2O layout in these two areas.

Wang pointed out that Wanda Electric business is the essence of the use of Wanda offline consumption platform resources, coupled with Tencent, Baidu Strong online resources, technology, forming a fusion, so that offline consumption becomes intelligent.

According to the previous agreement, Wanda, Tencent, Baidu will carry out the account system, membership system, payment and Internet financial products, the establishment of General Integration Alliance, large data fusion, WiFi sharing, product integration, flow introduction and other aspects of cooperation.

The first step in this cooperation will be applied to Wanda's own commercial property. Wang in an internal speech, strive this year in the opening of the National 107个万 Plaza opened the electric business services, 2015 opened Wanda all squares, hotels, resorts to the full coverage of consumer terminals, the trial run this year, Wanda Electric Chamber of Commerce will be more than 40 million, next year will be more than 100 million.

The use of real estate development platform for a variety of O2O experiments, has become the real estate industry trend. Tencent CEO Ma pointed out that the Internet companies in many areas of subversion, substitution is only the beginning, the future of all industries to use the Internet to improve their own industrial upgrading, can not be used will be eliminated.

Another giant of the internet, Ali, is also extending to consumer O2O. At the end of March this year, Ali subscribed to the Hong Kong-listed Yintai business, will be in full contact with the latter member system, payment system, the realization of the commodity system docking, the construction of a set of online business under the line of the basic system to achieve line online commodity trading, member marketing and Member Services seamless connection

Last year, the double 11, Yintai department store line under 35 entities to participate in the traditional cat big promotion, users can achieve offline experience, online shopping O2O trial consumption. This is also the silver-Thai and the cat, respectively, to the line, the line of the extension of the symbolic action.

In fact, Yintai has its own website Silver Thai Network, but its traffic and the sky cat incomparable. Similarly, Wanda has apparently abandoned its own electronic business platform million-wire network, in turn to work with the Internet boss.

Before Wanda, Vanke has also taken the step of the Internet transformation. Vanke also has a large residential district and shopping malls and other properties, so that it has O2O congenital conditions.

June 5 this year, Vanke and Baidu reached a strategic cooperation, Baidu will be based on mobile interconnection of large data mining and artificial intelligence algorithms and other technologies, for Vanke commercial real estate to provide intelligent upgrade solution, and will be in Vanke "City supporting service provider" platform on the economic main consumer behavior to be applied.

The first project jointly built by the two sides--Vanke Plaza, Beijing Changping, is completing an intelligent upgrade that will become Vanke's first intelligent shopping center. It is said that by then BBMG Vanke Plaza will be used in mobile phones to provide consumers with real-time information on the plaza, such as the surrounding traffic congestion, parking spaces, and shopping malls within the route planning and car park navigation.

Vanke insiders revealed that, in addition to commercial real estate O2O, Vanke community consumption O2O also in the grinding. The large property developers, represented by Vanke, Longhu and China, have realized the position and value of property companies in the community business. Vanke has started in its more than 10-cell online "cloud Uptown", which is a smart app, including a key door, fast service, property bills, community mall and many other functions.

The colorful life of the year in June this year in Hong Kong listing, its main business model is the community consumption O2O platform, the pattern of the year president June said, Cai Life hope to create a new entrance, integrated community-wide online and offline services. In the future, residents of the community through a colorful cloud app, at home to complete all the community consumption behavior. platform because of the community business and consumer data, so that the ability to reach and affect them, in addition to diversion (volume), to facilitate the transaction of the Commission, the platform itself also contains a huge advertising value.

Jing-dong also in the Community electric dealer layout, announced will cooperate with the million convenience stores, through inventory and supply chain, to create a "1-hour life circle." And in the banking sector, the people's livelihood, Societe Generale, Citic, Pudong, Ping An and so on in 2013 have tried water community banks.

According to June's estimates, Chinese community consumption has reached a trillion-dollar scale. The grand goal of colourful life is that by 2020, the community of colourful living services will be more than 1 billion square meters and more than 40 million people. June did the following calculation: If the monthly community consumption of 2000 yuan per person, 24,000 yuan a year, 40 million people a year will consume tens of millions of dollars. If you can get 1% commission, is 10 billion, get 2%, is 20 billion, this is a huge profitable gold mine.

(Responsible editor: Lvguang)