Community e-Commerce notes: Sishi ci tao Tao Lane mode

Wen/Dream Qinhuai

Every day I pass a road, there is a store, playing online shopping entity mall signs. I have been thinking, the West Temple Amoy Amoy Lane opened the third store? Until a few days ago, looking intently, only to find: "Amoy Amoy"-The original is a cottage version! This mall is indeed also in the West Shrine activities, build version, the gas. But it doesn't seem to be related to the West Shrine.

This time last year, the West Shrine block is vigorous investment. However, some time ago heard that the West Shrine block is not ideal, it seems to be closed, details are not known. And I, also planned a home industry offline store, then because there are important things to do, did not continue to do.

West Shrine Amoy Tao Lane, is a group of small businesses in the West Temple spontaneously organized and formed by the http://www.aliyun.com/zixun/aggregation/36054.html "> offline entity store aggregation." Originated in Nanjing Zhongshan Electronic City (formerly Hong Kong City), the original Feng shui is not good, opened a lot of stores have closed. Did not expect to be the network economy with the fire up. After the first Amoy Alley rise, in the JHF mansion opened another. It seems that the Amoy port is at that time another hill to get up, it is said that there are 2, 3 stores.

Specific research line under the physical store mode, with a successful online home sellers-Nanjing Zhangyudong reasearchers The Cabinet of the boss of this model. He mentioned in Beijing household industry research to realize the experience: Store networking, shop materialized. In the current situation, for many objects are not so clear or complex service details of the business, physical stores are not vacant, but the network is the inevitable trend. So, it is better to do "You have me, I have you."

Specifically tried the merchant's organization, obtained the following experience:

First, online popularity is currently the basis of this so-called shopping entity shop with the City network. Full development of the online community will inevitably produce community e-commerce, that is, Ma said: The network business era replaced the era of netizens. And the network business is the core strength of the entity store.

Second, the entity store popularity depends on the line, so as long as the location of the traffic is convenient, do not care about the existing areas or the flow of the store.

Third, the last condition determines the store for rent orientation-the lower the better.

Four, the owner of the popularity of complementary, as online business, contributors that are the request. The principle of web2.0 is also effective in the physical store business that is attached to the online e-business.

Group leasing is the most effective way to aggregate business.

Six, must appear a merchant opinion leader, otherwise cannot form the organization.

There must be a strong and strong enforcement of similar chambers of commerce, with rules, programmes, democratic powers and obligations.

It is necessary to have a body that implements specific things, that is, "commercial management", which is usually said by the selling place. This business can be outsourced to property management agencies.

Nine, successful stores can be scrambled paving, the failure of the store will cover the speculators.

Ten, by offline organization of the net shopping entity shop inevitable failure.

According to our understanding of the above principles, we can analyze the success of the West Shrine Amoy Lane, can also be used to analyze the failure of the West Shrine block. West Shrine Block, is the Bank agent to imitate the West Shrine Amoy Tao Lane Open commercial real Estate project, the West Shrine do naming right virtual transfer, block failure is the reason for sporogenous online business. However, many people will say, the West Shrine Amoy Tao Lane make money? The success of the Western shrine lies in the mode of Xiangma invention--free edition. In business, this model has brought insurmountable bottlenecks. The West Shrine Amoy Amoy Alley is also the website collects the naming fee, much is not many also.

Can other types of regional life portals draw on this model? I think, may, beforehand please see my summary of the Ten principles. However, I do have a little aversion to the cottage version of the Amoy Lane three points of water.

First-episode Eric Blog column, reproduced please specify the author: Dream Qinhuai (http://blog.sina.com.cn/mlqh365)