Community economy-the next internet revolution

Wen/Liu Huafang

Connect everything, is the essence of the Internet, I am in the "Internet Meditations" in the focus of understanding the significance of the connection, through our connection to the vector, information flow, pipeline width and so on to deepen the understanding of the Internet connection of all the blueprint is a step by step into reality. The connection is to tell us that the way to create value does not necessarily subvert the invention, but to bring good user experience and convenience, Internet thinking is not in fact mysterious, only one, is connect.

When Millet became an industry marvel, since the climax of the media, Internet thinking has become a trend vocabulary, in the Internet, the real economy, electricity and other fields of large-scale carpet bombing, internet thinking training courses, Internet thinking lecturer, such as new names appear, through the Millet fans play, micro-business outbreak, Huang Tai Chi and other cases passed to the traditional enterprise, a year can earn a tens of millions of. At the same time, the past MLM organizations also put the internet thinking and fans of the economy to wear, for a new era of mobile Internet MLM, the concept of Internet thinking is quickly and everyone has been denied, the industry people began to say they do not agree with what the Internet thinking.

Through the phenomenon of nature, the millet phenomenon is essentially an economic phenomenon in the internet age, all the kinetic energy from the community, the power of the community to push the enterprise transformation and brand reengineering, enterprise and brand community is becoming the next upsurge. Weibo, micro-letter so that entrepreneurs, officials, young people, entrepreneurs feel the power and magic of the Internet, Enterprise 2.0 began to grow rapidly, the Government 2.0 began to accelerate the progress of social elements of the organization and professional model began a new round of innovation, community economy has become a new economic model to change the future of China.

Community economy emerges from eggshell

You may be small, micro-quotient, logical thinking and so on discovered the concept of community economy, in fact, the community economy has been on the internet for a long time, but the past platform does not have sufficient ecological countervailing mechanism, watercress, MySpace, Qzone, microblogging and other social or community platform contains a micro-model of community economy. There is a social place there are people, there is a place where there is a market, the early community economy with interest as the center of the formation of loose organization, due to the lack of seamless connection pipeline, people at that time more than a purely spiritual level of community, very few people can achieve economic success through the community.

The earliest BBS simple and efficient, the formation of regional, interest, organization and other community early models, the community of opinion leaders in the birth of the post from the interactive communication thread, BBS products in nature only a list of posts and posts content two pages, simple at the same time also quickly encountered product bottlenecks. Forum BBS can not solve the personalized needs of netizens, focus on the content, rather than on the human level, MySpace and Baidu bar through the SaaS model of the BBS distributed operation, the BBS-type Community model to the peak of history.

Because of the linear interaction mechanism and filtering mechanism of BBS mode, the user's active degree drops gradually, at the same time, the predicament of the profit model, can be said to have the community, but there is no community economy, the occasional commercial attempt is treated as rubbish post. Watercress Group is also this kind of products, but the relative openness and freedom of watercress let a lot of interest in the crowd precipitation down, some people try to use interest diversion for commercialization attempts, but the scale is not enough to promote the rise of the community economy. Renren network based on the emergence of social networks, set off a social network of the climax, bringing together the country's college students, but, Renren also did not create enterprises to participate in the product model and ecology.

The emergence of Weibo is the social economy out of the shell of the key events, Sina through its own portal influence and resources to promote the country's various fields of elites, opinion leaders, enterprises, practitioners play Weibo, Twitter invented the follow button to change the map of China's social network, one-way, Since the two-way choice of attention model allows the social elite to fully enter the social network, China's social network is closer to the real-world hierarchy of people and information flow mechanism. A focus button that changed all that, and that's the vector of the community economy that I mentioned at the outset, this vector has reconstructed the way in which the community connects people, and the value flow of the community is closer to the real world, and people of different fields, different learning and different patterns of life can find their own communities.

The success of Millet is at the same time, smart phones, the transition, social network mobility and community, the consumer electric business of the maturity of the consumption habits of millet to catch up, caught, so, community economy + E-commerce produced a magic, the birth of C2B mobile phone purchase mode. The community of millet brands and product operations has turned their supply chains into dynamic supply chains, transforming their marketing into Community Word-of-mouth Marketing, which has historically changed both in the front and back. Just too much media amplification and excessive focus on the social marketing of millet, while ignoring the millet through the Community economic model is to promote productivity through innovation in production relations, community economy is not a marketing vocabulary, not a short-lived popular language, is the internet era of economics.

Community economy is not an internet bubble

There is a phenomenon in the internet age, fire fast, back quickly, many phenomenon-class enterprises or products eventually become martyrs, Huang Taiji pancake after the rapid popularity, after a few waves of word-of-mouth delivery, quickly entered the questioning period, attracted a burst of criticism, to now, such a limit of marketing word-of-mouth retention rate is not too high. Similar to this phenomenon, so many traditional enterprises feel that the community economy is a pile of bubbles, and some people even think that millet is a bubble, including the past group buying entrepreneurial tide, the Chinese style did bring the outbreak of location growth, but also brought fast shuffle, rapid destruction of the terrible scene. Nevertheless, I am very responsible to tell you that the community economy is not an internet bubble, the appropriate bubble is just to meet the sun in the beautiful rainbow.

In the past, social networking and socialization of most of the things focused on the marketing level, the past traditional corporate knowledge of the internet also stay in the marketing value of the Internet, real estate, retail, finance, agriculture and other industries in the Internet area of different degrees of depth, In the past five years, the popularity of smartphones has changed the Internet awareness of many industries, whether remote villages or bustling cities, are connected by mobile Internet. You will often see your friends ' parents in the circle of friends. On Weibo, mobile phone QQ chat non-stop, can not live life story, you will also see friends sigh children are using the ipad learning and play, when we all become the Internet world's citizens, the community economic penetration will cover people's lives in the future , work and study.

The dotcom bubble of the past is caused by the contradiction between the excessive capital pursuit and the low consumption of Internet users, and today China has hundreds of millions of of netizens, E-commerce has been recognized by most people. Enterprises can do some of the ecological chain of the community economy, can also build their own ecological circle, the ecological organization model and organizational relationship of the scene innovation brought about the whole economic system changes.

Tick-tock taxis are triggering a sweeping change in the traffic landscape, Millet led the mobile phone industry change, Lenovo Agriculture led the transformation of agricultural sector, intelligent home led to the entire household electrical appliances industry changes, community economy to achieve the connection between people, realize the connection between people and things, the community of product needs of the enterprise's research and development model, production mode, The marketing model gives new drivers. The community economy is not a bubble, but a milestone in the advent of the Internet economy, Lenovo Holdings launched the venture incubator-Lenovo star, Lenovo it to form its own new company-Magic Workshop, Huawei launched its own internet phone brand-glory, Haier to promote a platform for customers. What we see is that no one can avoid the new economic creativity of the Community economy, whether it is small businesses and entrepreneurs, or Liu, Ren, Zhang, the business fathers who can be written into textbooks.

The past is to make people materialistic, community economy is the return of humanism

Our present society is a society of the industrialized age, is a city built under the industrial thinking, industrialization swallowed our society's organizational model, emotional model, survival model, we are crazy to promote the auto industry, encourage people to buy cars at the same time, causing the city's terrible congestion; while we are in the Great Leap Forward in food industrialization, Food safety problems have been in a state of runaway control; we have money to travel, but it has caused the excessive use of tourism resources and the congestion of Spring Festival.

The history of human civilization is a history of tool evolution, when we are more and more developed, suddenly one day, we found the time do not know where to go, our health do not know where to go, our family do not know where to go, the human past linear demand supply model has to the urgent need to change the time, Man needs to break through the contradictions between the upper limit of ego reality and the linear industrial age.

Even our psychology, the humanities, such as history, linguistics and so on, are also being studied and produced through more materialized structuralism, and when I am studying Western psychology, I am constantly being materialized by using physical and chemical tools and engineering thinking to deconstruct myself. At the same time, we have seen the original design of physical and chemical flow, our mobile phone design elements in the more and more pursuit of the real world and the return of the original, jump into the social network, we saw the past seemingly tall hard ads almost no one used, we prefer the dialogue-style emotional marketing, all this is the Internet's humanistic regression, Community economy is the best carrier for the return of human beings.

From the perspective of human-oriented, the past economic and social governance model is the process of human community materialization, materialization process brought about the deconstruction and reconstruction of social economy, but also brought a modern society, all structured, all data, all manageable. Community economy is the return of the people, the restructuring and restructuring of the modern industrial community, the technology, data, management and other rigid words for the service of the community economy has been derived from the sharing of the economy (Airbnb, Uber, etc.), the fan economy (millet, roseonly, etc.), C2B (group purchase, Public and so on) has let us scream, with the continuous emergence of innovative models, community economy will be the mainstream economic form, advocating equality and freedom of Marx Grandpa see will be excited tears.

What is the blueprint for change and how to seize the future

Community economy, how enterprises seize the dividend and future opportunities of the Community economy, is a problem of starving, I personally think that at least for the next ten years the community economy will be a boom period, seize the opportunity to learn and change. Community economy requires the community of enterprise organizations, the community of the ecological chain, requiring the community management of customer relations, all this easy to say, not easy to do, need to have enough determination and perseverance.

The establishment of user-centric service model and product model is the foundation of Community economy, flexible, distributed, personalized, dynamic is the characteristics of the Community economy, whether small individuals, or large enterprises, or robots, can choose their own capacity within the service unit, and access to a large platform, a large platform to provide cloud computing, electricity quotient, Large data, business intelligence and other core competencies. The future of the community economy is not some friends understand the tribal state of the original clan, or in the industrialized society with the Internet Community products and technology to connect and reconstruct the society and the economy, product that is the culture, the product is the community, the community economy depends on product innovation.

The electric business is to connect and produce the relationship between sale and purchase in production relations, social networking is the connection and production of people, people and businesses, people and interests, Uber, taxis are connected and made to passengers, and we can clearly see the law of innovation in the community economy, connecting everything to change everything. Industrialization 4.0 is already at a high speed, we do not need to invent the light bulb or the automobile, the instrumental time achievement is the Community economy Re-creation Foundation, we only need to have the insight and the understanding connection significance, uses the technology, the data, uses the emotion to connect the crowd.

When you see Tencent, Ali, millet, these internet companies are creating a leader in Europe and the United States product model and business model, whether you find that the Chinese Internet in many places is the world's forefront, the fact is that the community economy in the domestic popularity and development is no less than Europe and the United States, It is also a good opportunity for Chinese companies to make their own changes to achieve intergenerational transcendence. Although the core technology in many areas is difficult to quickly surpass, such as chip industry, aero-engine, but we can through the innovation of community economic model to let our consumer sector in the forefront of the world, and in the industrial 4.0 to catch up.

We are pleased to see the Enterprise 2.0 is rooting in the domestic germination, SaaS customer relationship management, activity management, E-commerce, collaborative office, etc. are beginning to enter the high-speed growth period, large and medium sized enterprises are accelerating online, data, community, the future of enterprises will be all Internet enterprises. We are also pleased to see Lenovo agriculture in the agricultural Internet, the future of personalized agriculture may not be remote, each person can be online management, customization, purchase their own combination of agricultural products, imagination without ceiling, community economy, what these can gradually become a reality.

Community economy in the future a beautiful, start our thinking machine, borrow Lee's recent words "do not use the past view of the future", ethically now, let us begin to do the future people.