Community Electric Quotient: An annotation of O2O era

In the O2O era of Internet electric business development, more and more electric dealers began to pay attention to the integration of online and offline resources, especially for the adjacent areas of large flow of consumer traffic, the traditional sense of the electrical business is to pay attention to online customers, and extreme efforts to weaken the urban business circle on the online market impact, This makes the traditional commerce in the business Circle and the "jealousy" of the online electric quotient, the emergence of vicious competition, therefore, more and more online dealers began to the real business and the community near the neighborhood of the development of the community, the recent Wanda and Baidu and Tencent's cooperation, although not aimed at the electrical business, But its alliance behind the pursuit of maximum consumer flow, drainage input, which to a large extent, achieved the development of community electric business, through drainage, the small area of the business district to obtain the big development of the electric quotient.

The drainage portal of the community

The community is composed of fixed people and fixed consumers, in these areas of drainage, the most important is not the introduction of huge flows, the important is precisely the attraction of fixed flow, the community consumers are fixed consumers after all, carry out large-scale drainage is bound to backfire, at the same time, It is important for the consumers of the community to be concerned with the refinement and convenience of the electrical business, how to be able to shop in the community can realize the quickest, convenient and safe to become the focus of community drainage, community electrical business needs the refinement of the operation process, "where there are lazy people, where there is business opportunities" This sentence is not false, Through the refinement of the community to further facilitate people's consumption is the best access to community drainage.

Industry needs to shuffle

After all, the community is our country's electrical and traditional business to carry out the depth of the best area of integration, and actively carry out this cooperation is the best development opportunities, in addition, according to 58 Media Advertising Alliance statistics show that 2013 China's domestic service industry enterprises 60多万家, the number of employees about 25 million people, the annual output value If the community around the catering, supermarket and other forms of business, the total amount will be bigger, moreover the Chinese city grows faster, the community popularization degree is more and more high, moreover, in this domain the electric Business enterprise's development is not fully sufficient, therefore, the industry development will move toward the newest tidal current direction development, Especially after the influx of giants, the entire industry needs to shuffle.

The interpretation of the O2O era

In the O2O era, the most important thing is the user's experience effect, this kind of marketing has become the most important channel of the electric business development, in the Community electric business domain, O2O is the most perfect explanation, does not need the line more drainage, the most important is strengthens the shopping convenience and the security, Set up a certain intelligent shopping system through the fixed flow of people, the entire line and offline industry integration, through this form to continuously promote the dual development online and offline, pay more attention to consumer shopping experience and product quality and safety, in the shopping experience and payment convenience of the Times, Community electric dealers will be the most successful application of O2O, through effective development and better establish a stable long-term economic relationship between the electric business.

The Community electricity quotient is the most important development way in the small area of the city, through the integration of Community resources, more electric dealers and traditional businesses are included in the most important development areas, in many communities in the city to carry out this form of electricity business consumption mode, will be the most important change, these small business is enough to brew an economic arena.

This point of view from the 58 media 58chuanmei.com Reprint Kindly note!