Community Electric Quotient O2O mode competition

O2O is really too hot, Community electric dealer is really too warm, last night and He Yixian talk about the Community electricity business topic, many entrepreneurs under the impetus of the capital to carry out a variety of attempts, plus Shun Fung, Jingdong and other giants are quietly layout, suddenly feel the community electric dealers burn money such as Lao of the gossip stove, but these community electrical business explorers , which is the martyrs, which is the Monkey King.

Community electric false like a very early years of the electricity quotient, although the pattern seems to be the line, there is demand, but no user habits, a large number of early electric business entrepreneurs become martyrs, the consumer field is more blood, until the rise of Beijing and east to boost the industry's confidence in the independent consumer. Today's community electric dealers such as Community 001, Ding Dong Community, community worry-free, shun Fung Hey, Beijing-East Fast, Lakara community, etc., the model has some differences, most of them rely on investment support, in the fierce burning money stage, but, when the burn to become, the mode of sustainability how many?

Community Electric Quotient O2O mode competition

Now that we have said the pattern is different, then we have a list of one by one, look at the samadhi:

Community 001: Have done for many years, heavy mode, from the cooperation of the business super procurement of goods, their own distribution team door-to-door, also doing O2O concept, do five kilometers life circle, PC and mobile end can also be a single, there are articles reported that more than 90% orders are from telephone orders. Community 001 of the mode of distribution is very heavy, and the marketing end of the pressure is very large, at the same time, only rely on general price revenue gross profit will be very low, the advantage is able to cover the distribution speed of the community faster.

Ding Dong community: They are the first to do localized mobile communities, then extend the Community O2O service, the advantage is that there are a number of users with their app, marketing platform value, the lack of layout o2o can only be used to get through the way, need strong and hard to push the work, the whole system will be very large, need to spend too much money, And they don't accumulate and precipitate under the line.

Community worry: and Ding-dong community to do mobile communities, they directly do the community O2O life Services, is basically 58 with the city of those living classification, do also relatively early. Their advantage is the high coverage, close to daily life, the use is also more convenient, the challenge is to be with the city, market and other classified information sites for the homogenization of competition, whether the capital is willing to support such competition is a question mark.

Shun Fung Hey: This should be regarded as a community electric dealer, the store into many communities or roadside, consumers by sweeping code under the single, Shun Fung fast door-to-door. Hey, the guest looks very cool, very fashionable, but, the netizen many in the question I directly in Jingdong buys is also different? Of course, the customer will be optimized in terms of commodities, but these stores are only decentralized offline access, the cost is too high, the scene demand is weaker, too close to the business model.

Lakara Community Electric Business: Everyone is familiar with the Lacaraton, in the community convenience store everywhere is Lakara, they launched the Community Electric Business plan based on Lakara's offline business resources and equipment terminal coverage, they do not open their own shop, but with the platform to connect the community store, through the Lakara store management system and joint marketing, Let the deep community of small shops access to mobile interconnection and O2O electric dealers. Lakara play, not to do repetitive construction, not to destroy the offline entity store, but for the community store to provide O2O electrical infrastructure and services, plus their payment tool advantages, they do community electric business has a natural advantage.

Two camps, who more grounded gas son?

Through our analysis, see the fact that the Community electric business O2O divided into two camps, one is selling services, one is selling goods, the two play different, burning money index is also different, the future naturally different.

Selling services is 58 of the same city, net, common people, such as classified information Web site mobile version, or in-depth service transactions and intermediary level, through the platform to bind businesses, or further their own directly to do specific offline services, of course, this seems not to be Internet enterprises.

The difference in the community of selling goods is how to sell the law, who to sell, Shun Fung Hey customers are their own sell, through the line shop sweeping code to sell, Lakara Community electric dealers are through the cooperation of the Community shop to sell, finally which model depends on who can cover and stick to more users, who can make the shopping experience better.

Hey, the problem with the guest is that after a single sweep code, it's exactly the same as the electric dealer, feel the existence of the pattern, consumers also need to wait, to shop the need for weaker, if the user on the mobile phone can be a single, there is no need to go to the inn, unless they are open to the expensive subway station inside.

Lakara used to be famous for providing offline payment tools, merchants all over the country are using their POS machine, and Lakara do community electric business is different from the past, Suntaujan personally out of the platform, and integrated the business of financial management, commodity management, supply chain management, mobile end of a single, such as a comprehensive solution, To the Community shop Step into the O2O era of the solution.

Lakara to decorate the door head and joint logo for the Community Shop for free. Community store to join, you can from the Lakara Community electric platform Purchase, you can also manage their own shop through the platform of existing goods, which is a bit like the taste of Taobao shop, Lakara like Ali Taobao support for the community to access the platform, The community store can brush the bank card and credit card, and the backstage store order financial data at a glance.

I do not know whether to learn from the Hey Guest, Lakara Community Electric merchants to join the store, but also through the store equipment terminals to order other products not displayed in the shop, Lakara supply chain to delivery to the store, a community store to shun Fung's idea by the way also to achieve. Consumers in the community can also move the order, after work in the shop to take goods, this effect may be the most wanted O2O mode, the past Jing Dong tried to use the way of community delivery cabinet to achieve, but the popularity is too large, the cost is too high, Lakara can be lightly to achieve, grounding gas is also competitive.

User education is a historical problem, the emancipation of the husband is a natural just need

Although from the mode of Lakara electrical quotient comparison grounding gas son, does not mean that there is no challenge, the community shop has been all the heroes stare, but this distance from the consumer's recent scene is still unable to get through, not because Lakara boss Suntaujan and Sun Dasan is a, but this area is indeed the vast majority of Internet enterprises can not solve the problem, And Lakara is a very special enterprise.

Community shop operators are often not high level of education, middle-aged mainly, family children help, computer knowledge is very very traditional offline business, and earn are hard money, the community shop is a lot of time just in the grandmother does not hurt, uncle do not love small self-employed. The big Internet and electric dealers are almost all thinking about how to subvert them, few people are willing to help them to meet the new era, difficult to make money and high user education costs are inevitable obstacles.

Lakara the community store as a treasure resource, mainly because they have a high executive force to push the team, more mature offline retail payments and financial management solutions, and a tablet terminal for community stores, so that the operators of community shops can greatly facilitate operations and catch up with the O2O era.

A line under the community Shop can be Lakara armed into a line Taobao shop and day Cat shop, if the store uses Lakara supply chain, then, the purchase becomes door-to-door, and Lakara platform has the overall strong bargaining power, can let purchase price more advantages. Our downstairs shop is the couple, the husband is responsible for driving the van purchase, wife at home looking at sell goods, look very cool, in fact very hard, a person staring very tired, if the intervention Lakara Community electric business platform, the husband can be liberated, at the same time, she also liberated out.

The O2O dream of a community shop begins with standardization and digitization.

The problem comes out again, the store husband liberated, all become lazy to do? Lazy can also become a good thing, when the community through the Lakara supply chain system to solve the problem of purchase, storage costs, a single category, lack of space and other issues, the store's boss and the owner can be used in the service quality improvement, A better, more comfortable and more satisfying shopping experience for your neighbors.

The reason why the electric business has a powerful impact on the offline retailing a large part of the reason is that they are completely standardized management and flow, the user is assured that users choose to be simple and convenient, by contrast, most of the current community small space, goods shelves are not fastidious, counting money by hand, reckoning by calculator, Such a shopping scene experience is seriously outdated, but also very inefficient underground, community shops to get rich is not impossible, but need to meet change.

I believe that this is also Lakara attention to the user education work, not only the solution to the community store, but also to the education and training work in place, only to the standardization and digitization, the community store of individual operators can go beyond the life support stage, into the road of enrichment. Community shops can also be like Taobao store has a variety of creative and design, is no longer an obsolete mode of operation, if you can open such a door, then, young people will join the community store business, the community will be more beautiful.

At present, most of the community shops operating mode may be the Millennium History of the ancient commercial retail model, it is time to change, O2O concept gives us a chance to transform the world, do not need to destroy, only need to improve and integrate, who can let the Community store standardization and digitization, who may become the next Ma Yun, this is not blowing, Although the change has just begun, but the dream still has to have, in case of realization.