Community electricity supplier warmed up

Wu Sidan

Color Life yesterday officially landed in Hong Kong capital markets, which is the first listed community service operators.

According to the HKEx stock exchange system, Color Life opened at HK $ 4 yesterday, 5.8% above the listing price of HK $ 3.78. After that, the increase was widened. After seeing a rise of over HK $ 4.68, the highest increase was over 20% to HK $ 4.6.

Listed on the first day of the sought after, to some extent that the main color life community value-added service model has been recognized by the capital market.

The "First Financial Daily" reporter learned from the color life-related sources, color life rose to a certain extent due to the two major domestic real estate service providers SouFun and e-China competing for shares. In addition, TCL Multimedia also participated in the color life of the stock investment.

However, so far, the color life official has not disclosed the details of SouFun and e-home shares in China and the amount of investment.

Real estate e-commerce shares

Public information shows that SouFun, easy home China are large domestic real estate e-commerce platform, with the expansion of the business, they have cut from the real estate online to offline entities.

However, since May this year, SouFun has encountered joint collective boycott actions from many real estate agencies across the country. Real estate agency believes that part of the network platform represented by SouFun in recent years to upgrade the name of the port to raise the price of products and the introduction of the need to pay for the use of mobile APP, the nature of this disguised price-hunting act as a vicious competition. As a result, some intermediaries began to build their own e-commerce platform.

Analysts said getting rid of the over-reliance on offline resources has become an important development strategy for SouFun now, and the extensive offline resources used for color life can provide some new development path.

And Eureka China and Sina, Weibo, Focus, Shentong jointly launched community value-added service brand "benefits" is gaining momentum. Benefit is the O2O service platform for mobile Internet community life developed by E-Home Value-Added Services Group. It mainly provides community residents with property and value-added services, social services, free benefits and discounts. Easy to buy a large number of color life shares, and its ongoing community e-commerce platform development plan has some kind of connection, the two sides will cooperate at a deeper level of concern.

In fact, optimistic about color life is not just real estate e-commerce, there are Qihoo 360 such an Internet company. Qihoo 360 is the cornerstone of this listed color life investors, the subscription amount of 10 million US dollars. According to the Cornerstone Investment Agreement, the total number of Offer Shares allocated by Qihoo 360 and its subscription was 20,502,000 shares, representing approximately 2.1% of the issued shares of the Global Offering.

From the business structure point of view, color life to provide property management, engineering services and community value-added services. Among them, the property management business is the basic business of color life, accounting for more than 50% of the total revenue and gross profit.

The community-based value-added services based on the property management business are growing at a rate of only about 30% of their gross profit margin, which is also what Internet companies like Qihoo 360, SouFun and E-House valued .

According to the analysis of the insiders, O2O in the basic property business is the basis for the platform to obtain household traffic and is certain to be mandatory. In other words, color life management community residents must use color life app. With the increase of penetration rate, more and more businesses will be willing to put their products on the platform of color life, and color life can charge a certain fee, which is equivalent to "liquidity."

Beach community e-commerce

In fact, community service operation has become a hot spot for various types of capital beachheads including the Internet.

Prior to May 2013, the first Shanghai Securities and China Bowen to 7 million US dollars in shares, accounting for 4% of the shares. According to informed sources, color life IPO also received a world-renowned fund from the United States to participate in cornerstone investment.

In 2014, Vanke proposed to transition to an ancillary service provider in the city and signed a strategic partnership with Baidu in the near future. Based on such technologies as big data mining and artificial intelligence algorithms for mobile internet, Vanke will invest in Vanke's "city matching service providers" platform for economic consumption Behavioral applied. Greentown China also started turning to "integrated lifestyle service providers" in 2014.

Not only that, courier companies are also eyeing this piece of "fat." In May of this year, SF Express, the domestic express delivery giant, opened 518 new-generation stores in cities such as Hangzhou, Nanjing and Nanning at the same time, basically covering all the provinces except Qinghai and Tibet. The strong involvement of SF in making the community O2O Entrance battle more intense.

According to Guoxin Securities, the commercial logic of color life lies in enhancing operational efficiency through technological innovation, enhancing the reproducibility of the community management model, and building a new city with a new two-wheel-drive approach of appointing and acquiring property projects to achieve rapid growth and establish community service The physical and user base of the platform.

"2014 (color life) community management area is expected to double in the year to reach more than 200 million square meters, more than 1 billion square meters by 2020. Increased management area for the company to bring monetization of space and community resources to promote Traditional business and value-added business explosive growth. "Guoxin Securities said.