Community Entrance War Upgrade: "Ding Dong Community" announced the completion of 100 million people

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Connecting the community owners, property, and the surrounding businesses such as community services like springing up, everyone uniform see is the next O2O into each household entrance. And familiar with the capital market friends should know that the capital is also on this runway in happy enclosure.

Under a blue sea, everyone in a small area of hard work, Shanghai Ding Dong community suddenly spread out of the billion-scale talent, the whole situation suddenly pushed to a climax.

Ding Dong Community founder to 36 Krypton revealed that the company at the beginning of this year have been billion-scale angel investment, investment institutions is a listed company. Forgive me, I am shallow, billion angel I was unheard of in the circle, to know for the early VC, the fund size in general in billion dollars, it is difficult to make such a large pen angel. For my questioning, Ding Dong Community founder Liang Changlin gave so two evidence:

1 The circle has several well-known VC also with this project, one of them finally decided to follow the vote, but was rejected. In response, I contacted several investors who had participated in the project, but could not get a clear answer.

2 financing has a considerable part of the advertising, Buzz is currently in Shanghai one months of advertising for 12 million, Shanghai subway, outdoor basic can see Ding dong ads. In this connection, I specifically contacted a friend of Shanghai, he did see Ding Dong on the subway.

Why do you need so much money? Why do you get so much money?

"There are more than 10,000 communities in Shanghai, if we find owners, properties, businesses in a community, this will have to wait until the year and month, not to mention, we will go to Beijing in May to promote." So, in short, I think my model needs so much money. Liang Changlin said, "to meet the speed, our initial properties, business information is basically taken from the Internet, simple verification on the line directly, the owner of the acquisition through our 100 people push the team, will be Shanghai zoned area, 5 people responsible for a piece of area, to the flow of people-intensive shopping malls, office activities. This mode makes us from January on the line to now, in Shanghai has got 141 active community, the community registration number only reached more than 100 people to be activated, the largest community number reached more than 6,000 people. ”

At present, we can see "number Pass", "service station", "second-hand market", "Carpool", "pet", "Home Economics", "tutor" and other services in Ding Dong District, the category is still rich, but generally stay in a phone number, depth is far from enough. This is also the price that must be paid for the rapid expansion of the scale. But Liang Changlin doesn't seem too worried about getting the user to run away again, and he thinks Ding Dong is now the "Forum" section for retaining the user's core weapon. For the model community with more than 6,000 people, the user seems to be quite active on the top, browsing some of the main content, including the rent, carpool, find the ball, and so on, each post's response volume in general in more than 10, more or even three digits, and the operation of this community only one person.

The community as a sticky user of the initial service, on the one hand because of strong operability, on the other hand, because the community is also the old line of Liang Changlin. He has been working as a mother and child community website since 2003. Now, 10 years later, the site did 50 million of its annual income without a round of financing. The second half of last year, the Ya-ya network launched mobile end MOM help. At the end of last year, Liang tried to help her mother to increase the "social function of neighborhood mothers" encountered a bottleneck, simply to enlarge the function to today's dong-ding community, and began to operate independently.

Of course, Ding dong community can not always stay in the community. In addition to starting in Beijing and other cities to promote quickly, Liang is still doing one thing is to set up the introduction of third-party cooperation in the division, Ding Dong community will gradually access including businesses, home economics, carpool, rental and other third-party O2O services.

I am in 36 krypton for nearly half a year the main direction of concern is O2O, contact including real estate, car, decoration, home economics, medicine and other kinds of trying to get through the line of the start-up companies. None of them do not want to do their own vertical area of the entrance, but the round is always low service frequency, the promotion of the high cost of the problem. As a result, the community as a O2O service a big entrance, in-depth to each family this matter I vaguely had similar ideas six months ago, and constantly be validated. At first I knew that many communities already have two or three people's team in singles fights alone, does serves the community the entrance. The hunch was that integration must be a trend. It was only two weeks ago that a big wave had sprung up quietly. Ding Dong rapid expansion of the idea in my unexpected, but I quite agree. The only worry about the two points is that the capital chain break, and the development of various O2O services to keep pace with the pace, so that the latter become "martyrs."