Community, is rapidly rising. Or it will be the core power of future business

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Internet allows everyone and every brand to find the shortest and easiest way to connect with consumers, and the traditional industry is no exception. As long as you have enough sparkle, attraction, charisma, or even gimmicks, you can quickly gather in a group of followers. If companies can run these communities, traditional companies may also find opportunities for new brands in a competitive new business world.
&NBSP
The core power of future business: the community economy  
Community, is rapidly rising, the concern is rising. As a new commercial form, community economy is blossoming. What is a community economy? Is it the same as the fan economy? How do businesses build and operate their communities? The above questions are analyzed and summarized below. &NBSP

Any brand has its own fans, but if you stay at the fan level, it's just a new term for a former loyal user. "No fans are not brand", this sentence is true, but conversely, which brand does not have their own fans? Only when your customers become users, users become fans, fans become friends, it is a community. The
forms the 3 basic   of the community;
1, the common goal, or the program, is called the tone, force lattice. The crowd passes the program, the adjustment has already done the effective partition, basically can make the right person together. &NBSP
2, efficient collaboration tools. This is why the community in the PC era is harder to establish, micro-trust, micro-blogging These real-time tools, making synergy very easy. &NBSP
3, concerted action. For the first two reasons, concerted action has become easier, and this concerted action has in turn contributed to the stability of the community. &NBSP
How does an enterprise build its own community?  
1. The spirit of the Tao to do product  
products are not extreme, nothing is virtual. &NBSP
Lo Zhenyu If he didn't have the material and the goods have the attitude, "logical thinking" can not have such a great influence; &NBSP
Starbucks is not to make coffee so extreme, is to talk about the fan economy; Similarly, Huang Taigi pancake, the beef brisket of carving ye if the product or experience is not extreme, is only the use of the Internet to form a highly efficient dissemination of speculation. Luo's hammer. If the product comes out, no two brushes will grow. &NBSP
2.   by courtship;
Many people naturally dislike the spread, will spread as a opportunistic, always holding the wine is not afraid of the alley deep attitude, waiting for others to find you. Do not say that in the mass media era this concept is wrong, in the mobile internet era, it is not even the chance to survive.
Ask, your audience has not read the newspaper do not watch TV, media decline, advertising ineffective time, your things again good, youHow do you tell your audience?  
Community Operations Strategy: small, connected, clearly positioned  
1, small. Just do a little, no longer trying to do line and surface, commercial space is also very large. &NBSP
2, connection. You judge the future of the Internet business depends on whether he is blocking the connection or promote the connection, who blocked the connection will not be good to die, who promote the connection will have everything. For example, Googleglass is a good product because it allows people to be online anytime, anywhere. Ma is afraid of micro-letter is this truth, micro-letter will suck everything. &NBSP
3, clear positioning, clear direction. The value of the community is the operation, a group of people may be a mob after the gathering, but also can make big things, the most important thing is what. Know exactly what to do with this group of people, such as fund making, VCs, and maybe even internet finance. You can't just get people together and play mahjong or chess, depending on the decision makers.
Do business services, but also to engage in community? &NBSP
Service to B will eventually go to community business, but the effect is not so obvious. Because B is a rational decision-making organization, the emotional effects of things will not be so big. But for the C-Terminal service, social media communication is the basic skills of the future enterprise. &NBSP