Community Marketing Attempts: "Famous store Recommendation" to play a value base

The information age has created a huge amount of information flow, but also lead to people in the search for information more and more at a loss, the corresponding, as advertisers, but also have to be effective in conveying information and headaches. In fact, many network platforms in the long-term management, has accumulated a huge value base, as long as the effective play out, it is enough in the complex network information to achieve efficient information transmission.

Recently, we try to launch the "famous Shop recommended" column, select Excellent enterprises by region, industry division, made the theme page to focus on promotion. In addition to the 58 with the city Network for key recommendations, but also in Baidu, Google, Yahoo and other recommended industry keywords, so that users can query this keyword quickly find the target merchant, hope to use a full range of network promotion methods to promote the "famous Shop recommended" column effect.

Network information effective communication is the core of the user can quickly and conveniently access to the required information, we summed up the successful experience in the development process, taking into account the wide range of users in the search for information, usually choose search engines for keyword queries. So, we and Google, Baidu, Yahoo and other strong search engine cooperation, will query more frequent industries such as moving, home economics, month sister-in-law, cleaning, printing, material recovery, wedding photography, such as a number of service keyword income bag. In this way, user inquiries will be more convenient, such as the importation of moving companies, cleaning companies, and so on, users can see in the forefront of the query results 58 with the city network of "famous shop recommended", click this link, you can find the relevant merchants.

In order to enhance the publicity effect of merchants, but also combine their strong promotion of weapons, to some of the merchants to give a network of neighbors, so that they can immediately have their own website, and provide map tagging services, in the electronic map to accurately display the merchant address and related information, at the same time recommend the famous store information will also be included in the DM magazine "Life Circle", Implementation of the line under the cross propaganda.

Classified information as a special form of information, through the initiative to attract effective audiences to click and browse to effectively convey a variety of information, to achieve the interaction between the public and merchants, improve the participation of consumers, so that the page generated real traffic and sales. "Famous Shop recommended" column is to give full play to this value base, using the unique advantages of classified information to achieve more effective advertising. In fact, the Internet has developed to the present, many enterprises have accumulated a good value base, as long as the play properly, I believe all can get good market results.

(Excerpts from recent media interviews, some edited)