Community O2O: A combination of traditional commerce and emerging electricity dealers

The popularity of capital market has made people see the great potential of innovation and development of community service industry, and community service industry has become one of the key points of business development in Beijing this year. Beijing Municipal Council of Commerce in this year's work report pointed out that will strengthen the electric business and the traditional retail to promote the integration of online development, and will explore a one-stop convenience service outlets, in the expansion of the "quarter-clock community service Circle" scope, while continuing to improve the construction of agricultural retail outlets.

Community O2O: A combination of traditional commerce and emerging electricity dealers

The rise of the community service O2O Project has become the new engine of the commercial development of the community in Beijing. City Business Committee in this year's work report pointed out that the future will strengthen the electric business and the traditional retail partnership, promote the traditional industry to the Internet thinking transformation and upgrading, promote the line under the integration development.

Traditional retailing and electric dealers have gone from competition to competing. A few days ago, Chaoyang Big Yue City and Baidu sales to reach cooperation, become the first in the capital and network delivery service platform Docking mall. In the Chaoyang City, the relevant responsible person, Yue City and the electric business cooperation derived from a new and unique business model, catering O2O is Chaoyang Big Yue City extension of the industrial chain of the first step, the future Community O2O will be the shopping mall bring another leap.

For the electric business enterprise, the electric business enterprise including Jing Dong has already seen the huge potential of community O2O market. Recently, the Beijing-East online Community O2O Service project-patted home, providing supermarkets home, take-away home, flowers home three services. BEIJING-East said, Pat home in the future will further integrate all kinds of O2O life category, to provide one-stop home service.

Through subsidies in exchange for the flow of the current O2O project to promote the important means. In the easy to fix CEO Wang Zhengkun, this means will not be long, for the O2O Professional subdivision area, only in the core business has the advantage of the project to survive.

Convenience store: Explore one-stop service

Work report pointed out that this year, Beijing will be in the center of the new 10 home to carry convenient meals, laundry collection, payment terminals and many other functions of the chain of convenience model stores. At the same time, Beijing will speed up the establishment of a convenient service system for breakfast, building 40 convenience stores with breakfast service.

including laundry, payment, catering and other business is a convenience store development direction. Before, the water test community business Shun Fung Hey customers will be through the convenience of service into the market. However, some people in the industry have admitted that the newly opened convenience stores are not available as a result of the market-approved catering services. It is understood that in order to solve the catering problem, Rosen even in the convenience store to open a restaurant, and then open the use of convenience stores.

Rapid expansion to seize the market has become the top priority of the development of convenience store brands. Beijing Business newspaper reporter recently from the beauty of the exclusive news, the beauty of convenience stores will be open to join the future. It is understood that the beauty convenience store through the internal entrusted to operate the store has reached more than 40. Beijing Beauty Convenience Store company General manager Dong Gang said, the physical beauty will find one or two first trial outside franchise.

The industry also said that at present, the new convenience store in Beijing is mainly aimed at public transport hub, business office areas, in the location of the need for policy support.

Community service: Seven convenient function full coverage

The quarter-hour community service circle will be expanded again this year. The report pointed out that this year, Beijing will create 200 "quarter-bell community Service Circle" demonstration point, and strive to achieve in the city community convenience stores, breakfast, convenient greengrocer, beauty salons, dyeing, renewable resources recovery, collection and payment of seven basic functions of the total coverage.

As the "quarter-bell community Service Circle" of the important demonstration area, as of the end of 2014, Dongcheng District has completed the "quarter-bell community service Circle" full coverage, and created a number of special service circle. According to Dongcheng District Society construction work Office Community Construction Section Chief Feng Introduction, Guang Wai South Li community built 1000 square meters of neighbourhood Service Center, providing psychological guidance, physical examination and other services; the bright community of Longtan Street also provides services such as the elderly table, problem activities and civic schools. In addition, Dongcheng District has been optimizing the layout of the network, integration of community business, and push brand business into the community.

With the rapid development of electrical business, "quarter-clock community service Circle" Business has also begun to invest in the embrace of O2O. Rongchang e Bag Washing CEO Lu Wenyong said last year, e-bag wash has covered the whole Beijing key community more than 10,000, through and a line of brands to cooperate to optimize the integration of the laundry industry, 0 of the cost of residents can open an online laundry, the promotion of the brand at the same time driving the employment.

In Beijing Tianlong daily Clean Renewable Resources Recycling Co., Ltd. General Manager awareded view, through the "quarter-bell community service Circle" to build, further enhance the network distribution of renewable resources, improve the coverage of the network, so that more community residents of renewable resources into the regular channels for harmless treatment, to avoid waste of resources and environmental pollution.

Feng said that 2015 will be "quarter-bell community Service Circle" continue to deepen the promotion, standardize the signing service providers, attract brand merchants to settle in, and create data information systems, provide online convenience services.

Lu Wenyong that this year's e-bag wash will completely change the habit of laundry consumption in Beijing, when residents need laundry services, the first thing to think of is through the app to order, rather than looking for an offline laundry.

Greengrocer: Functional Diversity

The construction of fresh agricultural circulation Center has become the key of Beijing domestic trade circulation. The business work report pointed out that the agricultural product circulation should embody the public welfare function of the important agricultural product wholesale market, this year will continue to improve the vegetable retail network system and cultivate 3 agricultural products retail leading enterprises.

Yongqing vegetables through the "vegetable farmers + cooperatives + Direct Store (counter)" model will be vegetables directly to the community in Beijing, Xicheng District Business Committee and the Hebei vegetable supply base to carry out the work of the docking unit outlet outlets. Yongqing Vegetable Direct Store general Manager Yong said, up to now, the group has completed the Community Service Center store cloth Point more than 70, and complete the cold chain logistics center and Vegetables Processing Center construction.

In addition, "fresh" electricity dealers become a new channel for the retail of agricultural products. Jing Dong "Pat Home" will provide users with 3 km range of fresh and supermarket products distribution, and based on the positioning of mobile terminals within 2 hours of service delivery; shop 1th "direct" to provide the public with meat, eggs, rice, oil, fruits and vegetables daily livelihood products, the main 3-hour mail-free service.

In Feng's opinion, the difficulty of buying food is the pain point of the Old City community service. To this end, County Commerce Committee will actively promote the agricultural super docking, and create 181 electric platform, to facilitate the public to inquire about the price of food, but also online ordering dishes.

Yong said that 2015 will continue to expand coverage, to the end of the year, will add more Community service Center stores more than 20, the total number of stores reached more than 100. The company began 2015 to carry out shop integration carding, and gradually achieve direct matching, self-management, to achieve unified distribution, unified management, the establishment of 50 acres of its own modern, standardized cold chain logistics distribution center. Focus on the extension of the brand and the overall pattern of replication, and strive to reach the direct Camp Community Service Center 200 outlets, direct camp catering 100 stores.

(Original title: These kinds of community o2o worth seeing)