Community O2O has become a catalyst for transformation of real estate industry

Today, fans of the new "butterfly Effect" wing, is "community O2O" (will be offline community business opportunities and the Internet, let the Internet become the front line of trading). The more typical case is: The pattern year's subsidiary "Color Life" since the listing in June 2014, the share price roared up, static P/E multiples of 70 times; Wanda commercial real estate merely replaced the planned listing of tourism property assets for some O2O assets, and the market valuation immediately doubled. Not long ago, Millet Technology co-founder Lei spent 100 million yuan investment in a you+ international youth community start-up companies, but also to create a "young people offline social platform" features ...

In the field of real estate, the logic of historical evolution can be divided into four steps. The first step is the concept of "commercial housing", simply in order to meet people "live" needs, this is a "typhoon to the pig will Fly" era. The second step is the concept of "community business", with a 5-minute walk as the range, the people's shopping form from the big shopping malls to the neighborhood shopping, to meet the people "one-stop" shopping needs, this is a "matching" era. The third step is the concept of "O2O", in addition to solving the "last kilometer" of the needs of people, rich services and leisure and entertainment projects become standard, this is a "people-oriented" era. The fourth step is accompanied by the development of mobile Internet, "community O2O" with "Internet thinking" form a new appearance, this is a "service experience" era.

Every time the change of mankind, is a major invention of science and technology as the symbol. On the one hand, the great inventions of science and technology promote the great development of productive forces, the material wealth is further enriched and the human needs level is further promoted. "Community business" times meet the physiological needs of people, "O2O" era to meet the psychological needs of people, "community O2O" will meet the spiritual needs of people.

On the other hand, "technology extension media, media renewal Humanities, human reshaping business rules", mobile internet will make terminal network, content network, relationship network, service network interconnection and interoperability based on this connection to social collaboration, including people, all of them are terminals, but also content, relations and services, the transformation of the Times accelerated, Product subversion of products, industry subversion, will eventually evolve into the era of subversion.

Why the internet giants, business giants and real estate giants have all joined the "community O2O" because it will be a new era. In such a new era, talking about commercial real estate, business complex, shopping malls and other physical business, seems to be a little "out".

The impact of "community O2O" on business models we just need to see the famous American department store and retail group Macy's "Raiders" will understand the traditional business "helpless": Support Apple Pay, day service, online purchase line, full-time consultants, on-site interactive screen directly under the single, shopping app, image search, Mobile wallet, RFID applications and extensions, Shopkick shopping applications, smart fitting rooms, Macy's Digital publishing ...

In essence, these models of Macy's are not very characteristic of innovation, just to survive and have to take into the "community O2O" countermeasures. In the age of mobile internet, "community" has long surpassed the concept of sociology, but the essence of "social" has not changed, "The O2O business opportunity" of "community" will be no longer confined to the "community" of physics. How many "community" ideas fit in with humanity, there will be many kinds of "community O2O" business model, but there is no doubt that the future must belong to the "community O2O".

For the real estate industry, the arrival of "community O2O" is undoubtedly a great opportunity and a catalyst for its further transformation and upgrading. According to media reports, a real estate enterprise in Shanghai, due to the construction of a large area of property management housing, use the vacant house as a temporary warehouse for bottled water, the sale of a number of Shanghai brands of bottled water, a bucket of water to make a dollar difference, the result of a year down light bucket water to earn hundreds of thousands of yuan profit. This is just an example of "Community business", and the temptation to "community O2O" is clearly much greater.

For the electric business, the "community" can buy something more than "YOUYANJIANGCU tea", all the needs of the home, personal life needs, will be "best-selling". A city of three homes, the monthly "community" consumption in more than 2000 yuan to more than 10,000 yuan, a year at least 30,000 yuan, if the profit calculation in accordance with 20%, a year can earn 6000 yuan, even if only to get 1% Commission, there are 300 yuan. Then, the circle of 100,000 households, can earn 3 to 6 billion yuan, which is not counted on the platform derived from the many benefits. What if there are 1 million or 10 million households in the circle? It can be seen that "community O2O" is a big "gold mine", it is no wonder that experts say this is the best opportunity for real estate transformation.