Community O2O is not yet a true innovation industry

This year, the most popular word O2O, the first half is a variety of industries O2O transformation, we also see all sectors of people with O2O thinking to transform their products, but unfortunately few successful cases. The second half of the beginning of various community O2O concept, all kinds of O2O products with community concept to finance tens of millions, even the project has not started financing. Iron Brother has friends just in last year's hottest field of business failure, also immediately packed to start community o2o Entrepreneurial Road.

To the community as the core extension business can solve the last 500 meters delivery problem, to deal with the current logistics delivery of the most critical issues; local living services around the community can also access new users and repeat customers; There are countless possibilities based on the community, Tico also firmly believe that the future of the Community O2O will certainly be the key to the growth of the entire electrical business sector, but at present O2O team are also in the continuation of the traditional electrical business play then crowned O2O banner, is not the real O2O innovation.

From the business model, the vast majority of the O2O team is still building platforms, and then lay on the platform to make money. such as Community 001 essence is to build a new electric business platform, users online order, and the Community shop is only as a storage platform treatment, users under a single Community 001 logistics team near delivery to build one hour delivery. The so-called community O2O in this is only the realization of the community-centric warehousing logistics convenient and convenient distribution, profit model is still the traditional sales point of sale and other forms. and community tribe is itself or platform, users in the platform under a single, and distribution by the community around Pop supermarket distribution, the main commodity also to mineral water, edible oil and other necessities of life, is still fast, generally in half an hour or so. Community Tribal app profit model also includes app forced to recommend download, Murphy team just use O2O packaging concept finally make money in this?

Community O2O is also necessary to do the platform, but the community O2O different traditional electric business platform. The traditional electric business platform a platform radiate entire net, but the Community O2O platform effective coverage also only is the community periphery, the individual community development bottleneck is very big, therefore the online platform bigger biggest support point is the line, but the line below the key still is to walk the quantity. At present, the market hot Community Products Radiant surface is extremely limited, open the page can always see "Sorry your community is not within the range" hint. At present, different teams are also talking about how many offline resources they have, but the specific amount is still debatable, many important areas of Beijing are not covered, and the resources under the line is only the offline channel as a logistics distribution point, not fully play offline channels in marketing, interaction and other advantages. Most companies just put the two-dimensional code online down the shop as a strategic partnership, but not a deeper excavation of the use of the offline store value.

Iron elder brother try now popular community O2O products, some products even micro-letter platform also everywhere bugs incredibly all claim to get tens of millions of investment, I do not know is investors too much money, or the world is too crazy.

From the user just need to say, the current community O2O can satisfy the rigid demand of the user. We also cite community 001 and Community tribe as an example, the Community 001 distribution products More high-end, basically are firewood eggs and organic food, such as life must be goods, only have the advantages of logistics advantage basic price. For most office workers, organic food or wood eggs, the basic can only be eaten at home, receiving time after six o'clock, such an hour express how much meaning? Fresh is the logistics delivery speed requirements of the highest category, but the Community 001 has not yet been involved, the user's just need and a small section. Tico with a community O2O talk to get experience, life must product 15 minutes Express and one day express to the user feel is the same, essential users for the highest time requirements. And how much can the half-hour delivery speed of Community tribes help the user experience? If the product is only to meet the platform side of the appeal is not tenable, the user's experience and needs are respected to meet the king.

From the cooperation with the line shop, the current community O2O and offline relationship is a single, basic users under a single line of delivery, did not form a stable cooperative relationship, it is difficult to resist the background of the godfather of the competition. Because of the special community shop, some even do not have a business license, it is difficult as the cat and the store to sign an exclusive agreement, but also accidentally offline resources are open competition, into the evening still can get more offline resources. Therefore, the offline relationship should not only be the current loose cooperative relationship, but should let the offline channel within the system to make more than their own business money. When there is a deeper cooperation between shops and profitable, offline channels will be relatively close, not easy to be defeated by Godfather. Tico has been studying it recently and is interested in private discussion.

Today's community O2O although in full swing but more or purely using the Internet people's thinking to do, and Tico that the community o2o more like the traditional thinking-led Internet projects, internet people should be rid of the impetuous realistic face of the future will meet the community O2O real tomorrow.

Pay attention to iron Brother can add micro-letter platform: Technology said micro-signal: Kejishuo