Community O2O Love Fresh Bee: Zhang win by smoke refreshing Wang Mengqiu with 6 days investment 10 million

Lead face the problem of the last kilometer of the community, the returnees Zhang won low figure, trying to put the value of the store to the extreme of your project to solve my a just need. I want to eat Haagen-Dazs at night, no one to send, you can. "The first time to listen to win the promotion of love fresh bees, clean Capital CEO Wang Mengqiu some excitement." Love fresh bees rely on community shops, to provide consumers with one hour of retail and distribution services, it locked the city lazy people, the main hit those who pry the taste buds, distribution time from 10 o'clock in the morning to 2 o'clock in the morning, in order to meet their various sudden consumption will be timely. This is actually a lot of white-collar workers just need. Users are not lazy, they live in a big city life is very stressful, the road to spend two or three hours, tired to return home to work overtime, and foggy Haze ... We want to make their lives easier. "The founder of the love of fresh bees," Zhang said in a smoke ring. A little overloaded recently, he had to be refreshed by the smoke. Wang Mengqiu and the team watched the 6-day project, the love of fresh bees into the 10 million Yuan Angel fund. Zhang win clearly remember, March 1, 2014 to get investment, April 10 money to account, April 15 rented office, May 15 products online. Five months later, October 23, the love of fresh bees and Sequoia Capital received 20 million U.S. dollars a round of financing. By coincidence, Sequoia has only spent a week or so looking at projects and investing. For a start-up company, the pace of development is really not the average. The literal meaning of "love fresh Bee" also exposes the ambition of winning "--fresh", representing fresh; Bee "is a bee, which represents speed and people. He wants the distribution staff to surround consumers like bees and provide them with fresh goods instantly. As early as two years ago, still selling Duck neck Zhang won to experience an inch near an inch gold "meaning. And many returned to the elite experience the same, Zhang won from the U.S. university after the MBA, into IBM responsible for the global SAP Implementation project, because do not like a foreign eye to see the easy life of the head, he is ready to return to business. He was sent home in 2009 and left IBM 3 years later. At this time he met a friend in Beijing, the friend operating a well-known domestic and Lo Mei brand, the other party invited him to do E-commerce manager, and soon arranged him to expand the Changsha and Wuhan market. There, Zhang won himself opened two flagship stores, while the management of the dozens of chain of Lo Mei shop. After opening the store, he realized the hardships of the small shopkeeper: a shop to survive about two years, the first two years are accumulated, the third year began to earn money. He wondered: Can the Internet approach to shorten the profit time? He felt that selling duck neck is very suitable for micro-bo consumption scene-everyone in the afternoon brush Weibo, eat jump out, a little link in, with Alipay payment one hours after delivery to the office. Zhang won found that a duck neck shop with 1200 fans can live well. After the micro-letter appeared, they shouted two voices above, the goods were sent, both to save costs, but also to master customer information. In this way, 60% of Lo-Mei through the store owner directly to the customer's home or office consumption, he was consciousThe closer to the consumer the more money. Since can send and Lo Mei, can also send yogurt, ice cream, fruit, snacks? So, he began to prepare love fresh Bee project, initially to duck neck as a pilot, this year gradually expanded to other categories. Zhang win selection from the cold chain high threshold of fresh food, through cooperation with the upstream suppliers to provide some unique food, like Cofco I bought a network of Xuyi crayfish, Huaxia Cattle Company's million seconds of milk, and so on. For each category, the Love fresh bee only chooses to cooperate with a supplier. These characteristics of food, for the love of fresh bees attract a lot of traffic. Zhang won told "Chinese entrepreneur", Xuyi crayfish has become a love of fresh bees a burst, before the Cofco I bought a net in the subway smashed 7 million yuan crayfish ads, the result is very little, consumers in the subway to see the ads to go home to the next day orders to arrive, this consumption almost non-existent. He will eat it quickly when he wants it. "Love fresh bees in Beijing in different areas have built several transfer stations, staff daily from the cold storage of fresh goods distribution to the stores to ensure that the products are fresh." Sometimes the store to send the demand for goods, love fresh bees back up can also be directly from the manufacturers supply to the store. After the consumer orders, the people in the store undertook the distribution link work. In order to solve the last kilometer distribution problem, opened a two-year shop Zhang win, continue to activate the idea of the store resources.