Community operations: How to use cognitive surplus to change the world (i)

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Why is there a lot of strangers on Wikipedia who are trying to write a variety of entry information, why do you ask in Baidu know to find the answer you want, and all this is free; the cognitive surplus (cognitive surplus) to be introduced today may give you an answer. Cognitive surplus (cognitive surplus) is the author of "The World is Wet" clay (Clay Shirky) put forward a concept, to the effect that in the new Internet era, people in their free time to write microblogging, update the blog and so on are actively for the common community to share the value.

Of course, fadianzhan.com is not Wikipedia, the wild share is not to tell you have such a concept, because the concept does not make any sense, the key is how we use these principles to explain some complex phenomena, and try to apply them to the actual work to solve problems, this is the value of the operation of the site. Based on this, we will have the following two questions:

1. What can the cognitive surplus help us?

2. How to use cognitive surplus to change operating mode?

The answer to the above questions is, of course, the best answer by the author, so let's look at Clay's classic case--ushahidi (eyewitness) community who shared the cognitive surplus with us in public speaking (cognitive surplus); Ushahidi was originally a Kenyan lawyer Ory Okolloh blog, when the violence in Kenya, the news was blocked, so Okolloh use blog to collect relevant information in time to convey the truth to the outside; But then Okolloh found that personal power alone was not needed to get information, so the volunteers who sought cooperation on the blog were soon joined by two technical engineers, and then created the Ushahidi community we are seeing here, People can share and restore disaster events all over the world, all from the cognitive surplus.

Okolloh is not a state agency, nor a charity, but an ordinary individual on the Internet, and two engineers, who have not built a community for their own needs, but have made a contribution to society by exploiting the value of their remaining knowledge in their spare time, which is facilitated by the Internet. As we have seen on Sina Weibo today on a variety of spontaneous public actions, such as the thumb action suggested to the Guangzhou Bright Project, the public has a higher degree of participation, all of which are cognitive surplus.

Of course, we cannot simply rely on these spontaneous actions, as we will see in Weibo today some discordant voices, whether they are made to improve the world or just have ulterior motives, which require regular testing. So, our second thought is more important, how to use cognitive surplus.

Clay also gave us an example, lolcats; this cat-themed community is the image of the user uploading the cat and with personalized comments, this simple sharing has attracted a large number of users to participate in fact, it is not difficult to understand, like Weibo on the very popular cat uncle. We will find that in fact like this kind of website many, like sharing the picture pinterest.com, shares the automobile supplies the icarbaby.com, but these websites actually all have the certain problem, the information is easy to fragment, but is too dispersed.

So how do we integrate the public's cognitive surplus? Next, the power station continues to share with you

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