Community Operations Summary: Let the site in the hive mode of operation

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At the very beginning, I'll start with the community, where I quote a set of data, which is the data that Mr. Zheng Zhihao, the general manager of Tencent's QQ space, said in his speech at the "China Internet Annual Summit" on March 25, 09:

As you can see, "community" has become the fourth most popular Internet service in the world, and what is the community? Mr. Zheng said in his speech: "If people in the primary (Internet infrastructure) and secondary industries (Internet infrastructure) feel the efficiency of the Internet to improve the way the work of change, feel food and clothing." Then in the Internet's tertiary industry (community) to feel happy and longing, feel the quality of service, feeling is emotional exchange.

Through Mr. Zheng's explanation, I understand this: the community is the "home" that feels happy and communicates emotions.

The hive, the colony, and the habitat of the colony, are the colonies ' home. As we all know, honeycomb is a hexagonal structure, the hexagonal structure is called honeycomb structure. Because the structure is very strong, it is applied to the wings of aircraft and the wall of satellite. Today, we will be the network community operation thinking into seven elements, these seven elements cleverly built into a cellular structure of the network community healthy and sustainable development of the road-"honeycomb."

The hive is the colony's home, and we all know that the colony is a group of gregarious people, in which there are queens, drones and bee bees, who work together to maintain the family's development. In a sense, the community is a hive, and our membership is a large colony!

Honeycomb: Honeycomb can be a site, can be a community, can be a community in a section, can also be QQ group or a group of groups and so on, as long as a member of a gathering platform, we can call it "honeycomb." Honeycomb can be divided into a lot of sub-honeycomb, such as Baidu Bar This product, itself is a big "hive", but it is divided into a lot of small bar, such as "Handan Bar", "photography bar" and so on, these small bar can also be called "honeycomb", they are large "honeycomb" of the Son "Hive", but also such as Tencent QQ Group, NetEase blog Circle, pole Group music and so on.

Queen bee: The Queen bee can be explained as the leader in the colony, such as the community of the owner, star members, guests are queen bee, they play an important role in the development of the community. The first real-name blog in China, the founder of Xiaolin in the beginning of the blog, introduced media celebrities to do real name blog here, gradually led to a lot of people to participate in; Sina blog also uses some social celebrities to write blogs to attract users to join; Be an example!

Expansion of the Colony: the expansion of the forum in addition to rely on the forum's own reputation, to attract users to join, but also inseparable from the reputation of the members see legend and introduction, happy net of viral transmission is a good example.

Expansion of the Hive: the expansion of the hive includes the expansion of the hive and the establishment of the new hive. With the addition of new members, the increase in the number of colonies, and a hive of effective management is limited, this time need to expand the hive, or build a new hive, so that can unite the original hive Forgotten Colony, and at the same time attract more bees to join, such as Tencent QQ, began to have QQ space, to now launched QQ alumni, is actually the expansion of the hive. Another example, Handan, a local community owners home (now renamed as Handan Community http://www.hdsq.cc/), the beginning of the time just to talk about neighborhoods, properties, friends and other topics, and later with the increase in the number of members of the film, photography section also set up, with a photographic plate after the main gathering of shadow friends, This is also the hive expansion.

Raise the Queen: There are some queens, we use airborne or poach, try to get over, but as a mature community, it is necessary to cultivate their own queen, the new queen for the community itself is full of enthusiasm, but also willing to contribute their own talent for the community, such a queen is the mainstay of the community. For example, Handan window in the community (http://bbs.hdzc.net/) of the butterfly, she made for the development of the Queen Bee, do very well, organize activities, maintain community development, pull community popularity and so on, have played a great role.

Honey: Making honey is a way for bees to make fruit and behave as activities in the community. This is obvious in professional forums, such as the photography of the Forum Hummingbird Network, they gather a large number of photographers, the regular organization of activities, each event will have a large number of new 1980.html "> Photographic works, these works for the forum injected a lot of fresh blood, but also attract new bees, It can be said that honey is an important part of community operation!

Selling Honey: simply to sell honey, that is, beekeepers around to find vendors, selling their own honey. BD expansion and content display in community operations, BD development you are familiar with the content can be illustrated by examples: 08, the Association in Pingyao, Shanxi, the exhibition on the International Photography Festival, this exhibition so that more photographers also understand the Bo Lian, but also increased the internal membership of the Bo Union, more than a stick. The sale of honey in the community operation can be understood as the use of different resources, different channels, display the content of members, works, to expand the community reputation and influence, increase membership and community, membership and membership of the stickiness.